Steel tracks were proposed as an option for compact track loaders to increase their lifespan in rough applications like demolition and forestry by 3 times, as well as improve traction on rocky surfaces. The steel track option provides increased pushing force of 37-45% while lifting and weighs 280kg more than rubber tracks. The document discusses the applications and benefits of steel tracks for compact track loaders and SED's advertising and press coverage around launching the new track option.

1. Interview on Compact Track Loaders with
Steel Tracks at SED, UK
Please open the following link which redirects to
youtube:
http://www.youtube.com/watch?v=w8f-a9ahf3Y&feature=related
Frank Plas
May 2009

2. Reasons customers request steel tracks:
 Longer track life in rough applications (3
times the life)
 Access to areas that currently cut rubber
tracks in a matter of hours
 Better holding on rocky hillsides
Our answer:
Penetrate new applications and geographic
markets
Offer a more durable track for destructive
ground conditions
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3. Steel tracks: Features and Benefits
• Factory option on T250 – T300 – T320
• Pushing force while lifting: resp. +37% +45% +45%
• + 280 kg operating mass
• travel speed: 9.8 km/h
 track lifetime
 pushing force – traction
 demolition & forestry
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4. Steel Tracks: Which applications?
Forestry:
Better traction and higher adherence to the ground.
Demolition:
Longer undercarriage durability working on a demolition site
(concrete, steel bars or similar materials on the ground).
http://www.youtube.com/watch?v=w8f-a9ahf3Y&feature=related
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5. 5

6. T110 Communication
 UK Advertising
 UK Press
 Media Center

7. Adverts placed in the trade press before SED
• Professional builder April
• Contract Journal April
• Executive Hire News May – cover
• Contract Journal May + finance offer
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8. Editorials in trade press – at launch
Plant Hire Executive – March 1st Contract Journal – March 25
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9. Editorials in trade press – before SED
Drain Trader – April 1st
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10. Editorials in trade press – before SED
Landscape & Amenity – April 1st Agriculture Trader – May 1st
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11. Editorials in trade press – before SED
Earthmovers – May 1st
Service Dealer – April 1st
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