This document provides tips for engaging LinkedIn followers and attracting job applicants through status updates. It finds that including videos, links, or images in status updates significantly boosts engagement levels. Specifically, including a video increases engagement by 74% on average, while including a link or photo increases engagement by 84% and 147% respectively. The document also recommends highlighting desired job qualifications, sharing employee experiences, and inviting followers to events to escape a status update rut and maximize recruiting goals.

1. Hacking the Science
Behind LinkedIn Status Updates
Learn how to better engage your LinkedIn followers,
strengthen your talent brand, and attract better applicants.

2. Congrats,
you’re hiring!

3. It’s time to shout the news
from the rooftops!

4. And by rooftops, we mean your
LinkedIn status updates.

5. Why?

6. Companies who post at least
1 status update / week on LinkedIn…

7. Get 40%
more views to
their LinkedIn
job postings.

8. and 25%
more apply
clicks

9. Than companies who
don’t post status updates.
and 25%
more apply
clicks

10. Including a video in your update…1

11. Including a video in your update…1
Boosts engagement by 74%
(on average)

12. Including a link in your update…2

13. Including a link in your update…2
Boosts engagement by 84%
(on average)

14. Including a photo or image in your update…3

15. Including a photo or image in your update…3
Boosts engagement by 147%
(on average)

16. You can 3x traffic
by sponsoring your
update.

17. And of the top 50
most engaging status
updates last month…

18. And of the top 50
most engaging status
updates last month…
100% included a
video, link, or image.

19. 1 in 10 hires have engaged with
your company’s status updates.

20. 1 in 10 hires have engaged with
your company’s status updates.
Your status update
mattered to this guy.

21. 1 in 10 hires have engaged with
your company’s status updates.
And may have been
why your company
caught his eye.

22. Here are a few of last month’s
most engaging status updates

23. Here are a few of last month’s
most engaging status updates

24. Here are a few of last month’s
most engaging status updates

25. Here are a few of last month’s
most engaging status updates

26. Here are a few of last month’s
most engaging status updates

27. Here are a few of last month’s
most engaging status updates

28. Here are a few of last month’s
most engaging status updates

29. Here are a few of last month’s
most engaging status updates

30. But what if you’ve found yourself
in a status update rut?

31. Fret not, it doesn’t have to
be your fate.

32. 7ways to escape
your status
update rut…

33. And nail your recruiting goals
beyond your wildest dreams.

34. Highlight the qualities
you’re looking for
1

37. Incorporate unique,
eye-catching images
2

40. Share “a day in the life”
3

43. Spotlight a star employee
4

46. Highlight an intern’s recent
experience
5

49. Invite followers to upcoming
events and career fairs
6

52. Explain why a job at your
company matters
7

55. Remember…

56. Character
count
matters.
Remember…

57. The top 50 status
updates last month
averaged
120 characters.

58. You’re ready.
Now get to work!

59. Oh…
did you want more information?

60. Download now