Statistics project section c group 6
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This study surveyed students at the Goa Institute of Management to determine their preferred cell phone brand. A questionnaire was used to collect information on the brands students use and factors considered when purchasing a phone. The results found that while Nokia was still the most popular, its market share has declined due to increased competition from other brands like Samsung, Blackberry, and HTC that offer similar features at lower prices. Statistical analysis confirmed that the proportion of students using Nokia is significantly lower than the hypothesized 75%.
![A STUDY OF PREFERENCE OF CELL PHONE BRAND<br /> AT THE GOA INSTITUTE OF MANAGEMENT <br />Submitted to<br />Prof. Sameek Ghosh<br />In partial fulfilment of course requirements in<br />Managerial Statistics<br />By<br />PGP I - Goa Institute of Management<br />Avnika Suri2011138Hitaishi Khuller2011150Joel Dias2011154Sukritta Loonia 2011173Sumeet Saluja2011174Umair Khalid Siddiqui2011177<br />TABLE OF CONTENTS<br /> TOC quot;
1-3quot;
SUMMARY PAGEREF _Toc301135941 3<br />METHODS3<br />Questionnaire4<br />Observations5<br />Calculations6<br />CONCLUSIONS AND RECOMMENDATIONS8<br /> SUMMARY<br />This report gives us an insight of cell phone usage in Goa Institute of Management. We have studied the cell phone brands used by the students at GIM. Although Nokia has emerged to be the most popular brand, its share has started to decline as it faces stiff competition from other brands that offer a variety of features at competitive prices.<br />A survey was conducted at the GIM campus, where the students were asked to fill up the questionnaires asking about the cell phones used by them and attributes that they look out for while buying cell phones.<br />Hence, the objective of this survey was to get an idea of the most preferred brand of mobile handsets amongst the students at GIM.<br />METHODS<br />To find out the most preferred cell phone brand, we opted for a combination of statistical tools and questionnaires. <br />The questionnaire was distributed to the students of both the batches assessing their preferences for cell phones and the important attributes they look out for in their phones.<br />QUESTIONAIRE <br />The following questionnaire was used for our analysis:<br />Which Cell Phone brand do you use?<br />,[object Object]](https://image.slidesharecdn.com/statisticsprojectsectioncgroup-6-111014062848-phpapp01/85/Statistics-project-section-c-group-6-1-320.jpg)
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Statistics project section c group 6
- 2. Nokia
- 3. Samsung
- 4. LG
- 5. Blackberry
- 6. HTC
- 7. others
- 8. What features are a pre-requisite when you buy a cellphone?
- 10. Wi-fi, 3G, GPS
- 11. Look, feel and size.
- 13. Others
- 14. What is your budget when you purchase a cell phone?
- 15. Rs.1000-4999/-
- 16. Rs.5000-9999/-
- 17. Rs.10000-14999/-
- 18. Rs.15000-19999/-
- 20. Reject H0: p ≠ 0.75
- 21. Hence, we use a two tailed hypothesis
- 22. Assumptions:
- 26. Students have started to prefer brands such as Samsung that offer similar features at more reasonable prices.
- 27. A considerable number of students consider features such as wi-fi connectivity and 3G facility before purchasing a phone. This is where brands such as HTC and Blackberry are increasingly banking on Nokia’s market share.
- 28. The budget is a primary concern for students studying at GIM. Since the budget range for a majority of students lies between Rs. 5000 and Rs. 10000, several students have shifted to high end Nokia and Blackberry handsets.
- 29. Although Nokia holds a significant share in the market, other cell phone handsets are giving the brand a stiff competition.