Joy token pitch deck 30th dec

1. Infrastructure Protocol for
the Gaming Industry
Smarter Games for Smarter Players

2. PROBLEM SOLUTION
Online casino market is monopolized by
a small group of powerful casino
operators
Game development is costly and
innovation is limited
Players have no choice but to trust game
results
Payment solutions are choking industry
margins
Decentralized smart contracts guarantee and
record everything on the blockchain, engraining
trust
Developers are rewarded for innovation
Joy Gaming; a blockchain gaming ecosystem utilizing a ‘white
box’, transparent RNG, where developers are incentivized to
create innovative content, enriching user experience
Reduced infrastructure and regulatory compliance
Affiliate engagement enhanced through
guaranteed income model
Payments frictions reduced

3. HOW WE BRING IT TO LIFE
The existing system is based on a small group of operators
that control Capital, Game Development, Trust.
The JoyToken Platform and open “Eco System”
will concentrate on:.
Enable game developers
and players participate in
the backing of bets
sharing capital and risk
with casino reward
CAPITAL
Provide a platform for small
software houses and innovative
developers to flourish. Enabling a
route to market. They can develop
based on our regulated gambling
license and have access to operators
that we integrate with
GAME DEVELOPERS
Enable decentralized
contracts to provide the
security of trust over
the size and reputation
of casino
TRUST

4. DETAILS & SAFETY
We use decentralized Autonomous
Agents (Smart Contracts) – to safely
guarantee, record and audit.
We use Ethereum network, well-
established, accepted, and used by
the community with a full Turing
language capability.
Users manage their funds directly.
Funds are not held by casinos in
advance of bets.
The Blockchain layer has three main
functions, the token management,
the game outcome management, and
auditability of the Random Number
Generator.

5. Platform
Game Contents
More Devs,
MoreGames
Developers
Fair reward,and
constantsupport
We SupportDevson
Blockchain Integration,
Marketing and Licensing
Easier Client Acquisition
attracts gamedevelopers
Decentralization using smart
contract. No need to trust anyone,
trust is provided bydesign
Large variety of
trusted games attracts
moreclients
Clients
Ethereum Blockchain
HOW IT
WORKS

6. OPPORTUNITY SIZE
100 billion dollar casino market
3.5 million in BTC gambling transactions in last 2 years

7. Reputation
Trust
Blockchain Casinos
Traditional Casinos
COMPETITORS
&
CUSTOMERS

8. USER JOURNEY

9. Players play at casinos. A
percentage of their bets are
returned to the Joy Gaming
Platform and Developers.
Joy Gaming as an
exchange by
backing Games
and Casinos will
accrue backer
commission 0.5%
fee each way in
tokens
Backers
Compensation
Return (RTP)
Casino,
Developer,Player
95%
Joyful
Platform
Commission
Other
Backers
Compensation Return
(RTP) Casino,
Developer, Player
Backers Risk
Commission
Joyful Platform
Commission
Game Developer
Commission
Casino Marketing
Commission
CasinoPlatform
(Licensing and
Operation)
Commission
BUSINESS MODEL
Players Stakes Bets

10. ACTOR
INCENTIVES
CASINOS (NEW MARKETS, REDUCED CAPITAL)
DEVELOPERS (NEW REVENUE CHANNELS, REDUCED BARRIERS)
PLAYERS (TRUST AND VARIETY)
New and burgeoning player markets
Access to greater content diversity
providing unique selling point to casino
Smaller capital and risk footprint
sharing role with other backer actors
Access to wider contribution in value chain
Removal of barriers to entry affording greater
diversity in eco-system. Lowered costs due to
developing under Joy Gaming license and
integration with operators are taken care of by Joy
Gaming.
Decentralized trust and reputation
Greater diversity of games

11. CHALLENGES
REGULATION
INTEROPERABILITY
CASINO & PLAYER ADOPTION
TRANSACTION LATENCY
TOKEN TRANSFER FUNCTIONS
Varied and complex jurisdictional
Multiple actors in smart contracts
Disrupting the status quo
High volume transaction processing
Technical adoption hurdles

12. THE OFFER
50% of tokens will be sold during the
Presale/General Sale
12% of Tokens for team vested over 3 years
23% Sold on Platform for Liquidity
10% Rewards Pool
TOKEN DISTRIBUTION TOKENS STRUCTURE
Unlike most start ups, JoyTokens will raise funds through direct selling of the
industry capital, the product and the ERC 20 JoyToken.
Thus directly turning the backers, developers and ultimately players into
participants of our ecosystem.
Tokens will be distributed accordingly as follows:
3% Ambassadors and 2% ICO Bounties
Fixed and Limited Supply, 700 million
Tokens
50% sold during Pre sale and ICO
Token Price $0.20
Hard Cap $46.34M
Token Sale 27th February 2018
Distribution 29th March 2018

13. Pre Sale Day 1- 7 Day 8- 13 Day 14- 19 Day 20-25 Day 26-31
Per Token 0.1 0.14 0.15 0.16 0.17 0.18
Discount 50% 30% 25% 20% 15% 10%
Tokens 140m 105m 21m 21m 21m 42m
Gross Proceeds* $14m $14.7m $3.15m $3.36m $3.57m $7.56m
*Gross Proceeds do not reflect deductions for offering expenses and other costs
Presale Investors Minimum: 30K USD, >100k USD , 4% Cashback.
Payment in ETH, BTC and Wire Transfers. Hosted Token Distribution
Service Available
TOKEN RELEASE

14. Dec’17
Platform Beta, Casino and
Developer Invite
Sept’17 Seed Investment for
Development
Jul’18
Beta Eco System Deployed
Feb18
Public Token Sale
Nov’17
Joy Gaming Ltd formed
and licenses applied
Aug’18
More
Integrations &
Fixed Odds
Games
Jul’17
Extensive R&D and
blockchain analysis
initiated
TIMELINE

15. 20 years of experience in
Retail and Online gaming
working for Bet365, Party
Gaming and Rank.
Successfully applying
marketing retention
techniques focusing on the
individual player as well as
ensuring quality game
offerings to promote business
growth. A keentroubleshooter
with a strong data focus.
Senior management and
marketing specialist with
proven experience in multiple
areas of on and offline
marketing across the world.
experience includes
entertainment, mobile, retail,
financial services and since
2005 in the iGaming sector -
successfully launching a
number of online gaming
sites with PokerStars &
MrGreen with a focus on
attracting quality players.
Andrew MacDonald
CEO
Mike Leys
CMO
10 years of Software
Development experience, 7
years of Business Intelligence,
Banking and Finances. High
skilled product developer for,
a.o., Sony, Uber & PKR
Technologies. Professional
juggler of multiple requests
from various departments.
Visioner on the intricacies of
the company’s performance.
Recently fascinated with
Gaming and Securities.
Steve Giordano Imbroll
CTO
Recently graduated from a
Red Brick British University
(Leicester) with a strong Law
qualification. CRM Consultant
and Compliance Specialist.
Passionate about online
gaming and a first-class mind.
Have a fresh perspective for
the ever-changing gaming
environment.
Nathan Lockett
Compliance Specialist
EXPERIENCED TEAM

16. Over 7 years of marketing
experience in the online
gaming industry, with a focus
on new player acquisition and
a proven track record of
developing new business.
Heavily involved in the day to
day management, Marketing,
CRM, Brand, Social Media,
Events Management and
Sponsorship and the VIP
Programme. Previous Head
of Affiliates at BetBright
13 years of experience in IT
sector. 11 years in gambling
projects. Likes to build
projects from scratch.
Currently working on
3rd casino system. Game
designer, mathematician,
system architect and
developer. Previously
with Novomatic
Adam Spargo
Marketing Partner Specialist
Grzegorz Dymek
Site Leader / Backend Developer
20 years of experience in IT
sector: programmer & project
manager. Over 10 years in
casino systems. He created
many publications of
photogrammetry and remote
sensing. He graduated
geodesy, but his true passion
is IT area. Previously with
Novomatic
Michał Huppert
Backend Developer
6 years of experience as a
Quality Engineer and 3 years
in Test Managing. Advanced
Level Test Manager ISTQB.
Specializes in modern
technologies with focus on
manual and automation tests,
performance, and user
experience. Over 7 years in a
role of Senior Consultant of
Programming Quality.
Orlan Gansiniec
QA

17. More than 9 years of
experience in applications,
games and interfaces.
Technical supporter for
customers, web-applications
and CRM systems. Expert in
HTML5 . Scrupulate designer
and experienced databases
developer. Highly motivated
leader of front-end
development.
Over 5 years of experience in
IT area. Senior frontend
developer programmer, mostly
with React and Redux.
Strongly involved in creating
own projects.
Mykola Kapravchuk
Lead Frontend Developer
Mateusz Krawczyński
Frontend Developer
Full Stack Web developer with
over 2 years of experience
(JS, Wordpress), earlier 1
year in C++. Also Web
Developer and Front-end/
Blockchain Developer.
Enthusiast of cryptocurrency.
Bartłomiej Smagacz
Senior Block Chain Developer
Software developer and
Android enthusiast. Pushing
mobile technologies to the
limits. Specialist of
development of mobile apps
and games. Intensely focused
on the best UX and App
performance. Still looking for
areas to grow up and master
his programming skills.
Mateusz Kłodnicki
Mobile Developer

18. THANK YOU.
For enquiries, please contact support@joytoken.io ,
telegram https://t.me/joytoken or sign up for
presales at joytoken.io
Nothing in this presentation shall be deemed to constitute or form part of any opinion on any offer to sell,
or any solicitation of any offer by Joy Gaming to purchase, any Joy Token, nor shall it or any part of it nor
the fact of its presentation form the basis of, or be relied upon in connection with, any contract or
investment decision. No person is bound to enter into any contract or binding legal commitment in
relation to the sale and purchase of the Joy Tokens and no cryptocurrency or other form of payment is to
be accepted on the basis of anything in this presentation. Any agreement as between the distributor and
a purchaser, and in relation to any sale and purchase, of Joy Tokens is to be governed solely by a Token
Purchase Agreement setting out the terms and conditions of such agreement.
Investing in Joy Tokens carries a very high degree of risk, including risk of the loss of the investor’s
entire investment. Only investors familiar with acquiring tokens, digital assets, or cryptocurrencies
should consider this opportunity. No investor should invest in Joy Tokens unless it can tolerate the total
loss of all of its invested capital.
This presentation is qualified in its entirety by reference to the White Paper, SAFT and Private Placement
Memorandum, which include descriptions of the risks involved in purchasing JoyTokens. Persons
considering investing in Joy Tokens should closely review the White Paper, SAFT and Private Placement
Memorandum.