The State of the Blogosphere 2011 report provides insights into bloggers, their motivations, social media use, and traffic drivers based on surveys of over 4,000 bloggers. Key findings include:
- Most bloggers are hobbyists who blog for fun or professional part-timers who supplement their income.
- Bloggers are highly engaged on social media like Twitter and Facebook to promote their blogs.
- Personal satisfaction, number of visitors, and comments are the top metrics bloggers use to measure success.
- SEO, linking to other blogs, and social media are the top traffic drivers for blogs overall.
Pinterest and how to make Businesses Successful on Pinterest - An Analysis by...floodwave
Pinterest has become the #1 source of traffic for many retailers, brands and other online properties. We tell you exactly how to become part of Pinterest as a business. More information under www.floodwave.com
Pinterest and how to make Businesses Successful on Pinterest - An Analysis by...floodwave
Pinterest has become the #1 source of traffic for many retailers, brands and other online properties. We tell you exactly how to become part of Pinterest as a business. More information under www.floodwave.com
"Social Media for PGA Pros: Getting Started on Twitter, Facebook Linked and Twitter" was presented March 21, 2011 at the Northern Ohio PGA Spring Meeting.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
"Social Media for PGA Pros: Getting Started on Twitter, Facebook Linked and Twitter" was presented March 21, 2011 at the Northern Ohio PGA Spring Meeting.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GridMate - End to end testing is a critical piece to ensure quality and avoid...
State of the Blogosphere 2011
1. The State of the Blogosphere 2011
Presented To: BLOGWORLD AND NEW MEDIA EXPO Presented By: Shani Higgins 11.4.2011
2. Techno- from Gk. tekhno-, art, skill, craft, method, system, shape, make
-rati suffix. Indicates the intelligentsia or the elite of a particular group.
(bloggers & independent publishers AND their audiences)
WHERE IDEAS BEGIN,
AND OPINIONS ARE FORMED
2
3. Who is Technorati Media
+ Social media company reaching over 64 million US consumers every month
+ 26th largest ad network on Comscore, 5th largest Social Media Network and 4th
largest blog property with over 12 billion ad impressions under management each
month
+ Create, execute and optimize social rich media solutions for advertisers to be
incorporated on and off our network of premium social media sites
+ Conduct blogger outreach programs on behalf of brands and bloggers by utlilizing
our authority, categorical insights and blogger community to provide the best mutual
fits
+ Offer insight, rank and relevance both topically and holistically for the blogosphere
+ We monitor and report on trends and changes happening within new media from
the blogger, consumer and brand perspective
+ Evangelists about the importance of blogs as an incredible source of influence for 3
readers, marketers and other bloggers
4. 2011: Our Report and what we’re looking at now
+ The relationship between brands & bloggers
+ The convergence of blogging and other social media
+ Consumers’ trust & attitudes toward blogs & other media
+ Brands’ opinions of & strategies for social media
+ Blogger survey
• 4,114 bloggers, conducted by Penn Schoen Berland
+ Consumer survey
• 1,231 consumers, conducted by Crowd Science
+ Brand survey
• For the first time, we surveyed 111 senior level agency and brand
marketers and interviewed top social media strategists at Ebay,
Intel, HP, Sony, and top agencies, with more interviews to come
+ Technorati index data
4
6. Who are the bloggers?
+ Hobbyists (61%)
• Blog for fun
• Success metric: personal satisfaction
+ Professional Part-Timers (13%)
• Independent
• Blog to supplement their income
+ Professional Full-Timers (5%)
• Independent
• 37% say their primary income is from blogging
• For the rest, blogging is not their primary source of income… yet
+ Corporate (8%)
• Blog for their company or organization
• Primary topics are business and technology
• Success metric: visibility and professional recognition
+ Entrepreneurs (13%)
• Blog for their own company or organization
6
• Success metric: recognition and clients
7. Who are the bloggers?
+ 59% male down from 64%
+ 65% 18-44 3% US
1% 2% 8% North America
1%
Europe
+ Educated and affluent 4%
Latin America
Middle East
• 79% have college degrees 51% Africa
25% East Asia
• 44% have graduate degrees
South Asia
5% Oceania
• 1/3 have a household income of 75K+
Global Breakout
• 1/4 have a household income of 100K+
7
8. Who are the bloggers?
Posted In Blogger Activity
The Last…
+ 80% have been blogging 2+ years
+ 50% have been blogging 4+ years
+ Have 3 blogs on average
+ 44% blog 2-3 times per week or more,
with pro segments blogging daily
+ 1/3 work in mainstream media as a
writer, reporter, producer or on-air
personality and blog separately
8
10. Why blog?
+ Why?
• To share my expertise and experiences with others 70%
• To become more involved with my passion areas 58%
• To meet and connect with like-minded people 50%
• To gain professional recognition 42%
+ Success metrics
• Personal satisfaction 61%
• Number of unique visitors 55%
• Number of comments 46%
• Backlinks from other bloggers 36%
• Social media shares 36%
10
13. Social media use
+ Twitter
• Average # of followers
• 847 for all bloggers
• 1,674 for pros
• Primarily used to promote their blogs
• 71% of all bloggers
• 90% of pros
• 40% automatically syndicate, but also tweet
other content
13
14. Social media use
+ Facebook
• Have a separate account for their blog
• 50% of all bloggers
• 75% for pros
• Primarily used to promote their blogs
• 50% of all bloggers
• 82% for pros
• Link their Twitter & Facebook accounts
• 37% of all bloggers
• 52% for pros
• 34% automatically syndicate, but also
post other content
14
15. Social media use
+ Google+
• Have a separate account for their blog
• 10% of all bloggers
• 27% for pros
• Primarily used to promote their blogs
• 27% of all bloggers
• 45% for pros
• Only 13% syndicate
15
16. Other social media use
90
2010
80 Respondents
All
70
60 Hobbyist
50
Professional
Part Time
40
Professional
30 Full Time
20 Corporate
10
Entrepreneur
0
16
17. Driving traffic
Social media traffic drivers Overall traffic drivers
Twitter
Facebook
Facebook
Twitter
Tag your blog posts
LinkedIn
Comment for reciprocity
YouTube
Listing blog on Google
Stumble Upon
Claiming blog on Technorati
Google+
Corporate SEO Entrepreneur
Tumblr
Linking to other blogs
Flickr Professional Full Corporate
Listings on blog directories
Yelp Time
LinkedIn Professional Full
Vimeo Professional Part
Time Google+ Time
Plaxo Professional Part
Hobbyist Produce or syndicate content
Picasa Time
StumbleUpon Hobbyist
Orkut All
YouTube
Myspace All
Blogging platform services
Friendster
Attending conferences
Foursquare
Digg
Del.icio.us
Paying for advertising
Digg
Other (Please specify)
Other
0 10 20 30 40 0 50 100
18. Blogging tools
Media Formats Top Tools
Social sharing widgets (i.e. for Twitter,
100 Facebook, Reddit, etc)
90 Built-in syndication (e.g. RSS feeds)
80
70
60 Site search
50
40 Video hosting site (e.g. YouTube, Flickr,
30 Metacafe, Jumpcut)
20
Widgets from other sites
10
0
Photos Video Audio Audio Other None of TrackBack implementation
(music) (spoken) the Photo hosting site (e.g. Flickr,
above – Smugmug)
just text Commenting system beyond what is
offered by my blogging platform (e.g.,…
All Facebook commenting system
Hobbyist Ability for multiple authors to
Professional Part Time contribute
Professional Full Time None of the above
Corporate
Other
Entrepreneur
0 20 40 60 80 100
18
20. What do consumers say about blogs?
+ Outpace other media for inspiration, product information, and opinion
+ Generate more trust, recommendations and purchases.
Why do you visit the following media?
For ideas and inspiration
For news or information
For entertainment News websites like CNN.com or
NYTimes.com
For product reviews Mainstream media websites or
portals like Yahoo or AOL
For product recommendations
Blogs
To hear an opinion
Other (Please specify)
0 20 40 60 80 100 20
21. What do consumers say about blogs?
Trust Recommend Purchase
Conversations w/ friends & family
Friend on Facebook
Magazines
Newspapers
Blogs
News websites like CNN.com or…
News shows on TV or the radio
Web portals like Yahoo or AOL
Brand's website
News aggregators like Drudge…
Someone I follow on Twitter
Friend on another social network
Brand on Facebook
Personal acquaintance on Twitter
Brand I follow on Twitter
0 10 20 30 40 50 60 70 80 0 20 40 60 80 0 20 40 60 80
23. Bloggers’ #1 influence is other bloggers
Influences
Blogs
Conversations with friends
Social media accounts I follow
Print media
Conversations with family
News websites like CNN.com or NYTimes.com
Television shows I watch
Brand social media or web sites
Radio programs I listen to
News aggregators like Drudge Report or Huffington Post
Podcasts I listen to
Brand representatives
Web portals like Yahoo! or AOL
Other
0 10 20 30 40 50 60 70 80
+ 68% of bloggers are influenced by other bloggers - a huge jump from 30% in 2010
23
24. Bloggers’ #1 influence is other bloggers
Primary influence
Blogs
Conversations with friends
Social media accounts I follow
Print media
News websites like CNN.com or NYTimes.com
Brand social media or web sites
Conversations with family
Television shows I watch
News aggregators like Drudge Report or Huffington Post
Brand representatives
Radio programs I listen to
Podcasts I listen to
Web portals like Yahoo! or AOL
Other
0 5 10 15 20 25
24
25. Bloggers and brands
+ 2/3 blog about brands
+ 1/3 post product or brand reviews
+ 1/3 blog about everyday experiences in stores or with customer care
+ 1/10 blog about company information or gossip
+ 1/3 of pros publish product reviews once a week or more
• 9% of hobbyists
• 20% of part time professionals
• 33% of full time professionals
+ 65% follow brands on social media
• 2/3 of hobbyists and 1/2 of pros blog about the brands they follow
+ Frequently approached by brands
• 1/3 of hobbyists are approached an average of twice a week
• 2/3 of pros are approached an average of 8 times a week
• Some are contacted 250 and even 1,000 times a week 25
26. Brand behavior is important
How important is it that advertising on your site align with your values?
80
70
60
50
40
30
20
10
0
Very important Somewhat important Somewhat unimportant Not important
All Professional Part Time Professional Full Time Corporate Entrepreneur
26
27. Brand behavior is important
Are you influenced by a brand or company’s behavior?
I am not influenced by a brand or
company’s overall behavior
I only write about companies or
products from companies whose…
I boycott products
I write about the fact that I boycott
products or companies and why
Entrepreneur
I write about the fact that I boycott
Corporate
products or companies, and…
Professional Full Time
Professional Part Time
Other Hobbyist
All
0 10 20 30 40 50
27
28. Mixed reviews on brand interactions
+ Professionalism
• 60% of bloggers say they are treated less professionally by brand representatives than
traditional media is treated
• Down from 64% in 2010
+ Interactions
• 15% of bloggers characterize their interactions with brands as very favorable
• 34% of bloggers characterize their interactions with brands as favorable
• 51% as not very, not at all, or don’t know how they’d categorize their interactions
+ Access
• 51% want to work with brands directly, 49% through an intermediary or not at all
28
29. Mixed reviews on brand interactions
Less than 25% say brands provide value, or are knowledgeable about their blogs
QUESTION: How would you describe the communications you receive from brands?
They are knowledgeable about my blog,
my content, and my blogging style
They are genuinely interested in
building a relationship
What they are asking would
compromise my credibility or content
Entrepreneur
standards
Corporate
Professional Full Time
They provide information that has
Professional Part Time
valuable news content for my readers
Hobbyist
0 10 20 30 40 50 60 70 80 90 100 All
29
30. Brand programs
What types of brand programs have What brand programs did your
you participated in? audience like best?
None of the above Sponsored content
Spokesblogger or brand Entrepreneur
ambassador programs Industry news
Corporate
Focus groups Product or company news
Professional
Products or other items I can Full Time
Sponsored posts
give away to my audience Professional
Traditional public relations Part Time
Advice or consultative content Hobbyist
announcement coverage
Product reviews Product reviews
0 20 40 60 80 0 20 40 60
+ 86% of bloggers disclosed that a post was sponsored or paid
+ 58% disclosed they had received a product they reviewed
30
32. What do the brands say?
Tools used on behalf of company How results are measured
or client
Number of followers, friends, or likes
• Facebook 33%
Sharing: linking, retweeting,…
• Twitter 30% Articles and mentions
Conversions
• Blogging 19% Number of blog commenters
Number of blog readers or RSS…
• Blogger outreach 12%
Free monitoring tool
• Majority using social media Paid monitoring tool
for only 1-2 years Other
0 10 20 30
• 34% have their own
personal blogs
32
33. What do the brands say?
+ Main themes of advice for other brands:
• Encourage and enable sharing across platforms
• Bloggers are trusted peers. Work with them to create or curate unfiltered, credible
content and reviews, in order to create a conversation around your brand. Focus on
building long term relationships with them
• Use blogger outreach organically and encourage these social influencers to be honest and
open about their opinions
• Use social media not only to distribute content but to build active communities and
interact and respond to your audiences
• Leverage paid media on social channels
33
34. What do the brands say?
+ The way brands and agencies use social today
• “We see blogger outreach as the opportunity to leverage influencers and connect with a
new audience. We recognize that there are conversations happening in the blogosphere that
are applicable to the brands we represent and we believe its valuable for our brands to join
the discussion.”
• “Social media is the glue to the mass messages. We attempt to integrate all of our
campaigns so the paid, owned and earned are all working together. We do this for all of our
clients.”
34
35. What do the brands say?
+ Biggest changes in 2011
• “I would have to say blogging and how it is being used has been the biggest development
in social media. Individuals trust bloggers, especially those that are seen as influential.
Blogging can either have a positive or negative effect on a campaign, brand or product.
Individuals will make decisions based on comments made by their peers or by someone
they feel confident in.”
• “A trend towards more integrated advertising content, including sponsored posts. The
subject material needs to suit the blog and be something the author would write about
anyway. When the subject matter sounds forced or impersonal, it can actually turn an
audience away from that blog and/or product.”
• It’s about focusing “less on building these big brand temples and more about building
small pieces of content that are customizable, portable and entertaining that can move
through the social ecosystem really quickly.”
•
35
36. What do the brands say?
+ Biggest changes for the future:
• Social media will act as a campaign leader, rather than a supporter. We will turn to social
media first and support through other means.
• There will not be a single corporation left on the planet that can deny the fact that social
media is here to stay. We will stop having to do missionary work to educate corporate
leaders. They will realize that there really is no such thing as message control. But then
again, control was always an illusion.
• As some audiences begin wandering from Facebook I anticipate that there will be greater
fragmentation across which site specific audiences prefer to spend their time-Yet another
hurdle for advertisers!
36
38. Blog revenues
+ 4% of all bloggers and 37% of full time pros say blogging is their primary income
+ 14% receive a salary for blogging
• Average $24K
• Highest reported $140K
+ Revenue management
• Self serve (Adsense, Y!) 60%
• Direct (sell themselves) 30%
• Blog network 14%
• Dedicated sales team 5%
38
39. Blog revenues
+ Revenue streams
• Display ads 34%
• Affiliate ads 31%
• Search ads 27%
• Paid posts 14%
+ Paid Posts Stats
• Only 6% are paid to be spokesbloggers
• Majority receive less than $50 per post
• 6% of pros make $250+ per post
• 13% of full time pros receive between $8,000 and $10,000 for sponsored posts per year
39
40. Blog revenues
+ What is the fee you’ve been paid for a single instance of the following: (median)
• Being a brand or product spokesman: $1,365
• Paid to give speeches on topics I blog about: $1,560
• Paid to attend events $1,018
• Paid for a broadcast media appearance $796
• Received an item of high value to review or endorse $409
• Print or other media contributor $935
Annual Revenue Sources
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0
All advertising Being a brand Affiliate Subscription Paid to give Paid to attend Paid for a Received an Print or other
on your blog or product marketing links gated content speeches on events broadcast item of high media
(search, spokesman on your site topics I blog media value to review contributor
display, paid (e.g., Amazon, about appearance or endorse
postings) Borders)
40
41. Key Takeaways
+ Bloggers
• Educated and affluent, with a large overlap with mainstream media
• Only 1/4 are blogging weekly or more
• Most can’t quit their day job…..yet
• They are influenced the most by other bloggers
+ Bloggers and brands
• The majority of bloggers are blogging about brands
• But bloggers' reviews on brand interactions are decidedly mixed
+ Consumers and blogs
• Sweet spot is inspiration and product information
• Trust levels are higher than for other social media
+ Brands and Bloggers
• Are interacting at unprecedented levels
• Disclosure is still not complaint with FCC rules
41
42. Let us show you what we can do
Thank you.
Shani Higgins, CEO
press@technoratimedia.com
42