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THE NEW FACE OF THE IT BUYER: FROM MARKETING EXECS TO FINANCE OFFICERS
Who’s the arbiter of IT purchasing? That used to be a simple question as the vast majority of technology decisions historically have been handled by a CIO or internal IT department. But times are changing in the era of cloud, mobile, data and as-a-service business models. The new IT buyer could be anyone, with any title. Chief marketing officers, finance heads, and executives spanning human resources, logistics, and sales departments are all asserting leverage in IT decisions today. This presentation details research findings that shine a light on new IT buyer trends and the implications they have for today’s tech providers.