From my archives: Yle Radio online 2006: Lessons in interactivity yle 21.3.2006


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From my archives: Yle Radio online 2006: Lessons in interactivity yle 21.3.2006

  1. 1. The Interactive YLE–some examplesTuija Aalto YLE Radio
  2. 2. In 10 years the Finns have embraced ICT l 5 258 486 inhabitants (28.2.2006) l 2 003 800 TV licenses (31.12.2005) l Digital TV receivers in 1 061 965 homes: cities (39 %), rural (57 %) l 2,8 million internet users in 1,3 million households l Internet connection in in 58% households (7% in 1996) l Broadband in 51% of households (256kB+) l Computers in 70% of households (compared to 25% in 1996) l Mobile phone in 97% of households (40% in 1996) l Phone still mainly used for personal communication: web browsing or buying on ther mobile internet not common [Source: Tilastokeskus] Tuija Aalto YLE Radio 2
  3. 3. Kotitalouksien laitekannan kehitys 11/2005-02/2006 (Lähde: Tilastokeskus/Kuluttabarometri) Devices at homes 0 10 20 30 40 50 60 70 80 90 100 A mobile phone 97% Matkapuhelin 95 97 Televisio 93 95 Videonauhuri 71 72 Tietokone 67 70 Internet-yhteys 58Internet connection 62%; 47 62 Laajakaista 51broadband 51% Lankapuhelin 52 49 DVD-laite 43 48 Kaapeli-tv tai satelliittiantenni 45 46 Digisovitin/digitv 36 44 Digisovitin maanp./kaapeli 33 WAP/GPRS or 3G 38 41 WAP/GPRS/3G -puhelin 41 mobile phone 41% Laajakuva-tv 29 33 Internet-puhelinliittymä 18 Internet telephone 20 Kotiteatterijärj. 18 19 Blue = Nov 2005 connection 20% 8 Tallentava digisovitin 9 Green = Feb 2006 Satelliittidigisovitin 4 4 2005 marraskuu 2006 helmikuu Tuija Aalto YLE Radio 3
  4. 4. Internet usagel 73% of Finns aged between 15 and 74 have used the Internet during the year 2005l Internet usage has grown more regular, more people go online on a daily basis: especially women under 35 have increased their web use during the last three years –nearly all of them use the web on a weekly basisl The Internet is most commonly used for e-mail (86% of the respondents), for finding information on goods and services (85%), for using online bank services (76%), for finding information on travel and accommodation services (66%), and for reading online magazines and papers (56%).l The use of online bank services, online shopping, and travel service browsing have increased significantly since spring 2004 [Source: Internet Usage in Finland] Tuija Aalto YLE Radio 4
  5. 5. Survey: Most Finns do not know 3G yet l A recent survey (* found out that 63% of Finns do not know what “3G”means in connection with mobile communications l According to the survey only 6% browse the web with a 3G mobile phone l Most use the internet on their phone via WAP browser (21%), or 2G (14%) l 58 % said they would like to use the web on a 3G phone in the future l Most (53%) had not used the internet at all with their mobile phone. *) The survey was conducted by eSearch (owned by Soprano Oyj) and it was commissioned by Elisa, the mobile operator; 2189 Finns answered in the survey in March) Tuija Aalto YLE Radio 5
  6. 6. The changing media environment l The publishing treshold of web content is lower than ever –blogging, podcasting and new kinds of social software are enabling new ways to interact and this content competes with mainstream media of the time and attention of the audiences l Does interactivity, the word, mean two–way communication? What role can the audience, and their ” micromedia”play in the dialogue? l Can it be one-to-one communication both ways, or is it still only mass communication the other way? l Do we know how to really be interactive? l Does it matter? Tuija Aalto YLE Radio 6
  7. 7. Lessons in interactivity 1. RSS & blogs 2. The incoming SMS 3. Some special ” user-generated content”efforts 4. Communities: X3M, X-Stage Tuija Aalto YLE Radio 7
  8. 8. a directory of >4500 Finnish blogs•20 mostsubscribedblogs in theBlogilistadirectory•Rankingaccording toreadership andlinks add anelement of playand competition Tuija Aalto YLE Radio 8
  9. 9. The YLE Blogs website is an attempt to allow for the journalists and other YLE voices to start their own interactivity in the blogospherel Utilizing the expertice otherwise not in the public domainl We have only just started learningl Experiments with videoblogging as well Tuija Aalto YLE Radio 9
  10. 10. RSS –the more efficient way to browse the web Tuija Aalto YLE Radio 10
  11. 11. A RSS reader –my feeds Tuija Aalto YLE Radio 11
  12. 12. Ampparit, an independent news aggregator Tuija Aalto YLE Radio 12
  13. 13. YLE offers feeds for syndication Tuija Aalto YLE Radio 13
  14. 14. The YLE news window syndicated in a blog Tuija Aalto YLE Radio 14
  15. 15. Blogs make journalism a two-way street–or do they? l For a politician, a blog is an effective tool for controlling publicity and cultivating one’ political image (nearly all s the presidential candidates or their support teams blogged in december and January) l Journalists no longer have the monopoly of the media scene –the expert who was interviewed can express their own opinion before and after the interview in their blog, as can the audience l Blogsearch: what are they talking about my show? Tuija Aalto YLE Radio 15
  16. 16. Blogsearch: a TV kakkonen30 hits Tuija Aalto YLE Radio 16
  17. 17. Blogsearch: a journalist” Ainola”7 hitsOlliShould a journalistgo comment and starta discussion ifthey are receivingfeedback insomeone’ blog? sOr is itabsolutelynone of their business? Tuija Aalto YLE Radio 17
  18. 18. The Blogger goes first, 1 Tuija Aalto YLE Radio 18
  19. 19. The Blogger goes first, 2 Tuija Aalto YLE Radio 19
  20. 20. SMS incomingl A partner takes care of the connections with operators to make receiving SMS messages as easy as possible for the radio stationl Revenue share model –the service pays itself backl Dialtone Medioso http://www.medioso.prol Both partners offer a web interface for the radio team to browse incoming messages and edit the reply message (” Thank you for your message –Remember the show at 17.15 every day”or ” reminder of Today’ special” s ) Tuija Aalto YLE Radio 20
  21. 21. The Radio Suomi Night Radio Show incomingmessages, helpful and very personal/intimate Tuija Aalto YLE Radio 21
  22. 22. YleX shows soliciting SMS input Tuija Aalto YLE Radio 22
  23. 23. Yle KaX, the on air-screenYleX Morning show on tv with picture 06.30- 10.00 WebCam plus text features on tvHow to use the SMS Chat:Text M and your messagel Send to number 17113 TV chat with premiuml Cost per message 0,95€ priced sms was invented in Finland,Creating a nick: Type M NIMI Nick now a nighttime staplel ” NIMI Kalle” Send message to number M on commercial tv and 17113 a worldwide ”medium” Tuija Aalto YLE Radio 23
  24. 24. Nature wakes up into the summer - contest Radio Suomi asked: ” How do you see the nature weaking up into the summer? Send us a digital photo or an sms” Tuija Aalto YLE Radio 24
  25. 25. Cameraphone entries wereTuija Aalto YLE Radio still scarce in spring 2004 25
  26. 26. The best SMS entries, while limited to the 160 characters’ maximum length, were quite artisticTuija Aalto YLE Radio 26
  27. 27. Audience producing content: Case Ralliradio Tuija Aalto YLE Radio 27
  28. 28. > 2000 pictures and > 7000 comments Tuija Aalto YLE Radio 28
  29. 29. Topics from web to TV: Suomi Puhuu •Moderated web forum feeds topics for a weekly TV show •Journalists make referates of discussion online Tuija Aalto YLE Radio 29
  30. 30. X-Stage Tuija Aalto YLE Radio 30
  31. 31. X3M Community Tuija Aalto YLE Radio 31