Cryptocurrency has been one of the hottest topics in 2017 and will continue taking center stage in 2018. As an enabler of providing physical store owners’ solution to accept crypto to fiat or crypto payment, Pundi X, together with NEM.io Foundation and Stellar.org, surveyed 3,000 people to find out the mainstream consumers’ uptake on cryptocurrency and their cryptocurrency purchase behaviors. The survey result covers the range of respondents from 18 to 59 years old in India, Indonesia, Japan, Russia, UK, and the USA.

1. STATE OF CRYPTO REPORT 2018
A closer look at how consumers adopt cryptocurrency

2. Executive Summary
Methodology
Crypto purchasing
behaviors
Challenges ahead
Overview

3. Executive
Summary

4. Findings
People would prefer buying cryptos to buying an iPhone X
69% of the participants agree that most people will be using Bitcoin /
cryptocurrencies in the next 10 years.
Around 60% of people think cryptos are Digital Money
Almost half of the crypto buyers have Bitcoins/other cryptocurrencies for
6 months and above.
Bitcoin, Litecoin, and Ethereum are top 3 known cryptocurrencies
Cryptocurrency owners make frequent transactions
39 % of people consider buying other cryptocurrencies in the next 6
months.
Top 3 factors when transacting cryptos: security, privacy, zero transaction
cost
Online exchange platforms are places where people consider buying their
cryptos
People want to use their cryptos for investment and making purchases

5. Methodology

6. Conducted by Pundi X, NEM,
Stellar.org
Data collection: From Dec 21,
2017 to Jan 2, 2018
Method: Opeepl mobile 'live
sampling' technology
Sample size: 3,000
Countries: ID, IN, JP, RU, UK, US
Age: 18-59

7. Demographics Purchase Challenges
Questionnaire Logic
Age & gender
Location
Education
Employment
Financial status
Understanding of
cryptos
Experience of
purchasing
cryptos
Intention,
preference, and
frequency of
crypto transaction
Usage of the
cryptos
Why not buying
crypto?

8. Gender and age
55% 45%
18-29 (40%) 30-44 (35%) 45-59 (25%)

9. Education and employment status
No schooling completed (7.07%)
High school graduate (40.40%)
Vocational training (14.14%) Bachelor’s degree (24.24%)
Master’s degree and above (14.14%)
Employed for wages (42%) Self-employed (17%)
A student (14%) Out of work and looking.. (8%)
A homemaker (7%) Unable to work (5%)
Out of work but not loo.. (3%) Military (2%) Retired (2%)

10. Which financial assets do you have? (Please select all that apply)
Sample size: 3,000
Bank account Cash only A pre-paid card Bond / Stock
Bitcoin or other cryptos
58%
36%
18%
10%
8%
All6countries
0 10 20 30 40 50 60
8% of the respondents said that they have cryptos
12%
10%
7%
7%
6%
5%

11. Purchase

12. 69%agree that most people will be
using Bitcoin / cryptocurrencies
in the next 10 years.
74% 68% 66% 47% 45% 44%

13. What do you think Bitcoin (and other cryptocurrencies) is?
Around 60% of people think cryptos
are Digital Money
59%
Digital Money I don't know
23%
8% 7% 3%
Bank notesGame tokenCoin

14. 53%
53%
48%
44%
26%
47%
of the owners have
Bitcoins/other cryptocurrencies
for 6 months and above.
54%
Sample size: 301

15. Which cryptocurrencies do you know? (Please select all that apply)
75%
35%
30%
27%
21%
21%
20%
18%
Bitcoin
Bitcoin, Litecoin, and Ethereum are
top 3 known cryptocurrencies
Litecoin
Ethereum
Ripple
Dash
Dogecoin
Other
cryptocurrencies
Stellar
Sample size: 301

16. No transactions (15%) 1 (9%) 2-4 (38%) 5-10 (15%) 10+ (23%)
76%of the crypto owners made
at least 2 transactions in the
last 3 months
Cryptocurrency owners
make frequent transactions
Sample size: 301

17. 39 % of people consider buying
other cryptocurrencies in the
next 6 months.
Buy (39%) Not buy (61%)
Security of payment
Top 3 factors when transacting cryptos
Zero transaction cost
Privacy of payment
Sample size: 1,650

18. 24%
14%
10%
9%
8%
8%
3%
%
0 5 10 15 20 25
Where do you consider buying Bitcoin/other cryptocurrencies
from? (Please select all that apply)
Online exchange platforms are places where
people consider buying their cryptos
A physical store
A bank
A local online exchange platform
An overseas online exchange platform
Friends and family
Mobile operators
Others
Sample size: 1,650

19. 35%
35%
27%
17%
16%
13%
11%
10%
10%
6%
%
0 5 10 15 20 25 30 35
In what way do you use Bitcoin/cryptocurrencies? (Please select all that apply)
People want to use their cryptos for
investment and making purchases
Investment / Trading
Making purchases
As a store of value
Paying outstanding bills
Selling goods or services
Transferring funds locally
Charity Donations
Transferring funds abroad
Online gambling
Others
Sample size: 1,650

20. If you have USD 1,000, which will you consider using the USD 1,000 for?
33%
Saving the money in the bank
People would prefer buying cryptos to buying
an iPhone X
Sample size: 2,996
Buying cryptocurrency
12%
Investing in stock or bond
11%
Donating to charity
6%
A fancy Dinner
3%
A VR headset A drone
1% 1%
iPhone X
7%

21. What are the reasons that you don’t purchase/own Bitcoin/other
cryptocurrencies? (Please select all that apply)
%
0 5 10 15 20 25
The value of the Bitcoin is not stable
I don’t know how to spend the cryptocurrencies
I don't know what they are
I don’t know how to buy it
It’s not real money
It’s illegal
Others
It is not as valuable as cash
There’s no convenient way to buy it
Challenges of buying cryptocurrency
Sample size: 948

22. For more detail, please contact
press@pundix.com