The insights project explores the knowledge and the experiences with cryptocurrencies among the regular consumers in Indonesia, Japan, UK, US, India and Russia.

1. The Cryptocurrency Era:
Trends Among The Mainstream Consumers
Opeepl Insights Report 2018

2. 2
Table Of Contents
03 Introduction
04 The State Of Cryptocurrency
11 Purchasing Cryptocurrencies
16 Cryptocurrency Owners
20 About The Research
21 About Opeepl

3. 3
Introduction
The insights report is based on the research that Opeepl conducted
in December 2017. Consumers in Indonesia, Japan, UK, US, India
and Russia (500 from each country) aged 18-59 were surveyed
about cryptocurrencies.
The aim of the insights project was to find out about knowledge of
cryptocurrencies and the experience with cryptos among the regular
consumers.
3000
respondents
Men and
women
aged 18-59
Indonesia,
Japan, UK,
US, India,
Russia
3

4. 4
The State Of
Cryptocurrency

5. US
UK
INDIA
RUSSIA
JAPAN
INDONESIA
4%
2%
3%
5%
2%
1%
8%
5%
8%
5%
12%
11%
52%
57%
56%
74%
55%
60%
6%
6%
6%
7%
7%
7%
30%
30%
27%
9%
23%
21%
BANKNOTES COINS DIGITAL MONEY GAME TOKEN DON'T KNOW WHAT IT IS 5
Understanding Of
Cryptocurrency
What do you think a bitcoin (and other cryptocurrencies) is?

6. US UK INDIA RUSSIA JAPAN INDONESIA
34% 31% 30%
19%
37% 37%
34% 39%
34%
27%
20%
25%
22%
24%
26%
40%
34%
27%
I BUY BITCOING/OTHER CRYPTOCURRENCIES AND KNOW WHERE TO SPEND THEM ON GOODS AND SERVICES
IN ADDITION TO BUYING AND SELLING BITCOIN/OTHER CRYPTOCURRENCIES, I USE THEM TO INVEST IN STARTUPS
I BUY AND SELL BITCOIN AND OTHER CRYPTOCURRENCIES
I BUY BITCOIN BUT I DO NOT SELL NOR SPEND IT YET
I KNOW WHAT BITCOIN AND OTHER CRYPTOCURRENCIES ARE BUT I DON'T OWN ANY
I HEARD ABOUT BITCOIN
I NEVER HEARD ABOUT BITCOIN OR OTHER CRYPTOCURRENCIES 6
Experience With
Cryptocurrency
What is your direct experience with cryptocurrencies?

7. US UK INDIA RUSSIA JAPAN INDONESIA
12% 8%
17% 18%
4%
15%
21%
17%
29%
34%
16%
37%
22%
18%
19%
12%
43%
19%
22%
35%
7%
24%
14%
6%
24% 22%
28%
11%
22% 23%
VERY LIKELY SOMEWHAT LIKELY NOT VERY LIKELY NOT LIKELY AT ALL SURELY NOT
7
Likelihood Of Buying Cryptos
In The Next 6 Months
How likely are you to buy cryptocurrencies in the next 6 months?
Note
Data only from the
respondents who have
heard about
cryptocurrencies

8. I DON'T KNOW WHAT
THEY ARE
I DON'T KNOW HOW
TO BUY IT
THERE'S NO
CONVENIENT WAY TO
BUY IT
I DON'T KNOW HOW
TO SPEND THE
CRYPTOCURRENCIES IF
I BUY THEM
IT'S NOT AS VALUABLE
AS CASH
THE VALUE OF THE
BITCOIN IS NOT
STABLE
IT'S ILLEGAL IT'S NOT REAL MONEY OTHER
23%
16%
10%
16%
8%
19%
2%
17%
17%
21%
15%
5%
15%
2%
25%
3%
20%
17%
22%
16%
7%
11%
6%
17%
13%
19%
11%
13%
6%
11%
12%
15%
27%
3%
19%
10%
24%
18%
8%
23%
6%
27%
1%
8%
10%
4%
29%
10%
34%
5%
12%
8%
10%
4%
US UK INDIA RUSSIA JAPAN INDONESIA 8
Reasons For Not
Owning Cryptos
Note
Data only from the
respondents who do not
own and do not consider
buying cryptocurrencies
What are the reasons that you don’t purchase/own cryptocurrencies?

9. “It’s Likely That Most People Will Be
Using Cryptos In The Next 10 Years”
US
UK
INDIA
RUSSIA
JAPAN
INDONESIA
18%
15%
28%
19%
10%
34%
27%
28%
40%
38%
56%
40%
16%
13%
9%
13%
21%
8%
13%
16%
4%
14%
5%
2%
25%
28%
19%
16%
7%
15%
STRONGLY AGREE SOMEWHAT AGREE SOMEWHAT DISAGREE STRONGLY DISAGREE SURELY NOT
9
Note
Respondents were asked
to rate their agreement to
the statement
Note
Data only from the
respondents who have
heard about
cryptocurrencies

10. What Would You Consider Spending
An Extra USD 1,000 Dollar On?
US UK INDIA RUSSIA JAPAN INDONESIA
15%
20%
11%
7%
7%
4%
7% 8%
16%
18%
5%
18%
6%
9%
11%
7% 7%
5%
1% 1% 1% 2%
3%
34%
29%
24%
29%
47%
35%
2%
1%
2% 3%
7%
1%
1% 1%
2%
1% 1%
8%
6%
12%
10%
7%
21%
5%
6%
9% 9%
1%
7%
19% 19%
11%
15%
14%
11%
NOT BUYING ANYTHING BUYING CRYPTOCURRENCY IPHONE X VR HEADSET SAVING MONEY IN THE BANK
A FANCY DINNER A DRONE INVESTING IN STOCK OR BOND DONATING TO CHARITY OTHER

11. 11
Purchasing
Cryptocurrencies

12. Places To Buy
Cryptocurrencies
OTHER
A PHYSICAL STORE SUCH AS MONEY
EXCHANGE,
ATM, OR CONVENIENCE STORES
A LOCAL ONLINE EXCHANGE
PLATFORM THROUGH APP OR
WEBISTE
AN OVERSEAS ONLINE EXCHANGE
PLATFORM THROUGH APP OR
WEBSITE
FRIENDS/FAMILY
BANKS
MOBILE OPERATORS
7%
10%
45%
13%
22%
16%
23%
11%
13%
44%
20%
12%
21%
8%
7%
13%
42%
31%
24%
20%
9%
9%
10%
32%
43%
7%
14%
6%
1%
23%
38%
22%
13%
17%
15%
INDONESIA JAPAN RUSSIA INDIA UK US
Where are you considering to buy cryptocurrencies?
Note
Here and in the following
questions in this section -
data only from the
respondents who consider
buying cryptocurrencies
Note
Multiple choice question
12

13. 0 1 2 3 4 5
LEVEL OF REGULATION
LEVEL OF GOVERNMENT
INTERVENTION
TAXATION
EASE OF TRANSACTION
3,74
3,63
3,56
4,12
3,62
3,23
3,33
3,82
3,94
3,61
3,75
4,21
3,42
3,11
3,43
3,82
3,76
3,36
3,76
3,81
3,56
3,61
3,34
4,18
INDONESIA JAPAN RUSSIA INDIA UK US 13
Importance Of Diverse Factors
In Crypto Transactions
On a scale 1 to 5, how important are the following factors to you when transacting cryptos?
Note
Respondents were asked
to rate the importance of
the factors on a scale 1 to
5, where 1 is ‘Least
important’, and 5 is ‘Most
important’

14. 0 1 2 3 4 5
SPEED OF TRANSACTION
ZERO TRANSACTION COST
PRIVACY OF PAYMENT
SECURITY OF PAYMENT
PRICE VOLATILITY
3,93
4,04
4,3
4,41
3,93
3,87
3,84
4,22
4,42
3,85
4,22
4,23
4,5
4,54
4,09
3,98
3,92
4
4,43
3,79
3,81
4,04
3,91
4,41
3,94
4,2
3,85
4,41
4,56
3,95
INDONESIA JAPAN RUSSIA INDIA UK US 14
Importance Of Diverse Factors
In Crypto Transactions
On a scale 1 to 5, how important are the following factors to you when transacting cryptos?

15. Purpose of Buying
Cryptocurrencies
OTHER
TRANSFERRING FUNDS (WITHIN THE COUNTRY)
TRANSFERRING FUNDS ABROAD
AS A STORE OF VALUE
MAKING PURCHASES
TRADING ON MONEY EXCHANGES /
FOR INVESTMENT PURPOSES
SELLING GOODS OR SERVICES
PAYING OUTSTANDING BILLS
ONLINE GAMBLING
CHARITY DONATIONS
5%
15%
10%
28%
37%
31%
21%
29%
13%
16%
8%
14%
10%
24%
35%
38%
19%
17%
5%
10%
7%
17%
13%
27%
33%
45%
17%
22%
11%
17%
7%
10%
10%
41%
39%
29%
14%
6%
13%
10%
7%
17%
7%
25%
38%
39%
7%
10%
18%
3%
3%
9%
10%
26%
37%
42%
21%
20%
3%
10%
INDONESIA JAPAN RUSSIA INDIA UK US 15
In what way do you want to use cryptocurrencies?
Note
Multiple choice question

16. 16
Cryptocurrency
Owners

17. Knowledge Of Different
Cryptocurrencies
OTHER CRYPTOCURRENCIES
BITCOIN
LITECOIN
RIPPLE
STELLAR
ETHEREUM
DASH
DOGECOIN
12%
88%
43%
29%
12%
38%
19%
17%
25%
82%
43%
39%
25%
46%
32%
21%
27%
73%
43%
22%
16%
31%
20%
22%
14%
91%
41%
24%
21%
38%
26%
29%
25%
77%
14%
36%
18%
18%
16%
11%
27%
76%
41%
22%
24%
22%
24%
35%
INDONESIA JAPAN RUSSIA INDIA UK US 17
Note
Multiple choice question
Note
Here and in the following
questions in this section -
data only from the
respondents who own
cryptocurrencies
Which cryptocurrencies do you know?

18. US UK INDIA RUSSIA JAPAN INDONESIA
12% 11%
27%
11%
18% 18%
24%
18%
10%
15%
9%
18%
29%
18%
20%
23% 20%
14%
10%
11%
16%
23%
30% 20%
5%
18%
8% 12%
14%
20%
21% 25%
18% 17%
9% 8%
LESS THAN 1 MONTH 2-3 MONTHS 3-6 MONTHS 6 MONTHS TO 1 YEAR 1-3 YEARS 3 YEARS OR MORE
18
Duration of Owning
Cryptocurrencies
How long have you been having cryptocurrencies for?

19. US
UK
INDIA
RUSSIA
JAPAN
INDONESIA
17%
11%
22%
12%
11%
16%
14%
16%
3%
11%
8%
50%
39%
35%
38%
30%
37%
14%
11%
12%
15%
16%
24%
19%
25%
14%
32%
32%
14%
NO TRANSACTIONS 1 TRANSACTION 2-4 TRANSACTIONS 5-10 TRANSACTIONS 10+ TRANSACTIONS 19
Number Of Transactions
In The Last 3 Months
How many cryptocurrency transactions did you make in the last 3 months?

20. 20
About the Research
The research was conducted by Opeepl in December 2017 using proprietary dynamic sampling
technology.
• Countries: India, Indonesia, Russia, UK, US, Japan
• Number of completes: 3000
• Initiated: 2017-12-27
• Finished: 2017-12-30
• Age group: 18 - 59
• Gender: Male, Female
Conducted
by Opeepl
Dynamic
Sampling
Technology
December
2017

21. About Opeepl
Opeepl is a consumer insights tech company which provides clients with agile and automated
insights worldwide. We are working with clients such as Danone, Opera.com and Diageo.
contact@opeepl.com www.opeepl.comOpeepl Aps, Njalsgade 21G, 7th floor, Copenhagen 2300, Denmark
TRUE GLOBAL REACH
Get insights from consumers everywhere
in the world. Our proprietary technology
ensures a true global reach.
MOBILE
Opeepl's respondent interface is 100%
mobile and ensures the best possible
interaction with the respondent in their
natural mobile habitat.
INSTANT INSIGHTS
Instant delivery and live reporting gives
you solid insights in hours increasing your
decision velocity.
21