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MOMENTUM
                          YOU HAVE 90 DAYS TO MATTER




Friday, February 17, 12
HELLO
                                               COLUMBUS
                                               STARTUP
                                               WEEKEND
                                             Dan Rockwell
                                              twitter: @floozyspeak
                                              contact: dan@bigkittylabs.com

                                             OSU TCO: rockwell.66@busfin.osu.edu
       Big Idea Guy
       11 years working in design research and user experience design
       5 years obsessed with startups
       3 years in making stuff fast
       17 days into OSU’s Technology Commercialization kick ass effort



Friday, February 17, 12
CONGRATS
                                  you made it
                          this weekend will change your life




Friday, February 17, 12
lets talk story




Friday, February 17, 12
Friday, February 17, 12
components of a killer story
                    landscape, breath of adventure
                compelling characters, a reason to follow
        an obvious cause, the why we clearly see and identify with
             disruption of the norm, the difference we bring




Friday, February 17, 12
what is your tale?
                              landscape = market
                          characters = who, why you?
                          cause = what is the problem?
                             disrupt = your solution




Friday, February 17, 12
startup weekend is your chance
                          to tell a story that matters to you

   make a difference to a world you care about




Friday, February 17, 12
in order for you to build it, you have
                           to have intimate knowledge as to
                                 why you are building it




Friday, February 17, 12
your story must be powered to
                          disrupt the norm or manifest a new




Friday, February 17, 12
who does the work?

                          where does the data come from?

               show me the hell ya behind your story

                                what is your power?



Friday, February 17, 12
startup weekend is your
                           chance to tell a story that
                          makes people remember
                          who you are what you said,
                            and why you’ll matter




Friday, February 17, 12
so don’t fuck this up
                               (no pressure really)




Friday, February 17, 12
top 5 things not to do this weekend

                                          1. be a passenger
                                          2. lose perspective
                                     3. play charts and numbers
                          4. think that your story doesn’t need substance
                                      5. let anyone tell you no




Friday, February 17, 12
top 5 things you should do this weekend

                                           1. ask for help
                                   2. embrace your inner hustler
                                         3. build it or fake it
                          4. bmovies are for suckers, epic tale time people
                                        5. enable your team




Friday, February 17, 12
what about building it?




Friday, February 17, 12
leverage existing patterns




                             http://mobile-patterns.com/

Friday, February 17, 12
leverage existing patterns




                              http://tinyurl.com/2rpdb6

Friday, February 17, 12
story crafting tools




Friday, February 17, 12
story validation tools




Friday, February 17, 12
story acceleration and optimizers




Friday, February 17, 12
the franken cup




Friday, February 17, 12
MOMENTUM
                          YOU HAVE 90 DAYS TO MATTER




Friday, February 17, 12
THANK YOU
                          Dan Rockwell - @floozyspeak


Friday, February 17, 12

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Startup Weekend Columbus Feb. 2012 - BigKittyLabs prez

  • 1. MOMENTUM YOU HAVE 90 DAYS TO MATTER Friday, February 17, 12
  • 2. HELLO COLUMBUS STARTUP WEEKEND Dan Rockwell twitter: @floozyspeak contact: dan@bigkittylabs.com OSU TCO: rockwell.66@busfin.osu.edu Big Idea Guy 11 years working in design research and user experience design 5 years obsessed with startups 3 years in making stuff fast 17 days into OSU’s Technology Commercialization kick ass effort Friday, February 17, 12
  • 3. CONGRATS you made it this weekend will change your life Friday, February 17, 12
  • 4. lets talk story Friday, February 17, 12
  • 6. components of a killer story landscape, breath of adventure compelling characters, a reason to follow an obvious cause, the why we clearly see and identify with disruption of the norm, the difference we bring Friday, February 17, 12
  • 7. what is your tale? landscape = market characters = who, why you? cause = what is the problem? disrupt = your solution Friday, February 17, 12
  • 8. startup weekend is your chance to tell a story that matters to you make a difference to a world you care about Friday, February 17, 12
  • 9. in order for you to build it, you have to have intimate knowledge as to why you are building it Friday, February 17, 12
  • 10. your story must be powered to disrupt the norm or manifest a new Friday, February 17, 12
  • 11. who does the work? where does the data come from? show me the hell ya behind your story what is your power? Friday, February 17, 12
  • 12. startup weekend is your chance to tell a story that makes people remember who you are what you said, and why you’ll matter Friday, February 17, 12
  • 13. so don’t fuck this up (no pressure really) Friday, February 17, 12
  • 14. top 5 things not to do this weekend 1. be a passenger 2. lose perspective 3. play charts and numbers 4. think that your story doesn’t need substance 5. let anyone tell you no Friday, February 17, 12
  • 15. top 5 things you should do this weekend 1. ask for help 2. embrace your inner hustler 3. build it or fake it 4. bmovies are for suckers, epic tale time people 5. enable your team Friday, February 17, 12
  • 16. what about building it? Friday, February 17, 12
  • 17. leverage existing patterns http://mobile-patterns.com/ Friday, February 17, 12
  • 18. leverage existing patterns http://tinyurl.com/2rpdb6 Friday, February 17, 12
  • 19. story crafting tools Friday, February 17, 12
  • 21. story acceleration and optimizers Friday, February 17, 12
  • 22. the franken cup Friday, February 17, 12
  • 23. MOMENTUM YOU HAVE 90 DAYS TO MATTER Friday, February 17, 12
  • 24. THANK YOU Dan Rockwell - @floozyspeak Friday, February 17, 12