Start-up costs are one-time expenses related to opening a new business, introducing a new product or service, expanding into a new territory or market, or starting a new operation. Examples include IT systems, equipment, advertising, legal services, permits, hiring, development, setup, deployment, and initial training costs. Accounting standards require start-up costs to be expensed as incurred. Tax laws allow deducting up to $5,000 of start-up costs, with amounts over $5,000 amortized over 180 months. Website planning costs are also expensed as incurred, while capitalization of website development costs is only permitted after the preliminary project stage is complete.