Starting Experimentation & Scaling to Personalization.pptx
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Sarah Fruy has had a tremendous marketing experience of 17+ years. She’s currently the VP of Marketing at Linqia, an influencer marketing company that delivers guaranteed influencer ROI. Prior to this stint, she rose up the ranks by starting experimentation which did not exist at Pantheon. She then leveled up the game by introducing Personalization. Sarah Fruy will share the exact steps from her journey where she steered her organization all the way to personalization: - How was decision making without experimentation - Proving the need for experimentation - Getting buy-in to initiate - Leveling up to get to personalization
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Erfolgreiche Checkout-Optimierung – wie bekommen ich meine User zum Produktab...
Der Checkout ist die Zielgerade jedes Online-Shops. Doch was, wenn auf diesen letzten Metern plötzlich unerwartete Hindernisse oder Ablenkungen auftauchen? Wenn ein Nutzer jetzt noch abspringt, sind alle vorherigen Investitionen und Anstrengungen umsonst gewesen. Und, was noch viel schlimmer ist, vielleicht kommt der Nutzer nie wieder zurück.
In diesem Webinar gehen wir darauf ein, warum der Checkout-Prozess so unglaublich wichtig ist und mit welchen typischen Herausforderungen sich User konfrontiert sehen, wenn sie versuchen ihren Kauf abzuschließen. Jede Menge praktische Use Cases geben untermalen die Erkenntnisse und lassen sich direkt im eigenen A/B Testing nutzen.
The Science of Landing Page Messaging.pdf
Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles.
With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style.
In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
Uncover Insightful User Journey Secrets Using GA4 Reports
Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites.
Discover Where Users Encounter Hurdles:
Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience.
Identify Optimal Paths:
Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.
Fueling A_B experiments with behavioral insights (1).pdf
As per a survey by Zipdo, data-driven A/B testing can boost app engagement by a whopping 72%. It's true, and it's all about finding the right thing to test. But how do you come up with those genius A/B test ideas? That's exactly what our webinar is here for.
We will show you how watching your users' moves (thanks to session replays) and seeing where they tap (hello, heatmaps) can spark those brilliant ideas for your tests. It's not just about guessing; it's about knowing what will make your app stickier. So, if you're all in for making your app more engaging, this is one you will want to take advantage of.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
Life between variants by Tomas Voves.pdf
How do you make an important decision as easily as possible?
Livesport goes about it through A/B testing and experimentation. Avoiding general theses, Tomas Voves will present real A/B tests and experiments that influence (and optimize) the product for more than 100 million users worldwide. Come and hear how a global product is developed when you have facts and lots of data, not just impressions and emotions.
Message-Market Fit VWO Workshop by Daphne tideman
Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
A_B Testing Personalized Meditation Recommendations.pdf
Ever felt that expecting a personalized user experience is a bit like tossing a wish to a genie, uncertain if it'll truly come to life? You're not alone.
Many platforms are in a wrestling match with the intricacies of A/B testing, turning the journey to user engagement into a bit of a head-scratcher.
Join us in this session as we zoom into the specifics of building and implementing an A/B testing ecosystem for personalized meditation recommendations. Our guest, Rohan will dive deep into key metrics, testing strategies, and top-notch practices to roll out personalized recommendations that truly enhance user experience and engagement.
Converting with Comedy: Research Parallels for CRO
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
Unifying feature management with experiments - Server Side Webinar (1).pdf
What’s common across companies like Netflix, Airbnb, Amazon, and Google? - Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.
Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development.
Run more experiments with fewer resources
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Crafting High-Converting eCommerce Landing Pages
Your customers are on a journey when they search for your products online, and your store's landing pages should be the destination they can't miss. But do you know which types of landing pages work best?
Join Raphael Paulin-Daigle, CEO of SplitBase, in this session where he'll reveal five types you should definitely test out. Get to see how to align your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.
When it comes to Conversion Rate Optimization (CRO) for eCommerce, personalization is key. Raphael will also share top tips for audience research, empowering you to tailor your landing pages like a pro. Plus, he'll unveil a fail-proof process to test your landing pages and watch your conversions skyrocket.
Diseñando según la regulación actual de cookies para lograr más conversión
En este webinar hablaremos del marco legal y presentaremos experimentos, test y ejemplos que permiten demostrar con datos cuál es la mejor forma para diseñar la aceptación de cookies incrementando los ratios de aceptación al máximo, y facilitando así nuestro trabajo con herramientas que las emplean.
VWO - Mark de Winter - Run more experiments with fewer resources.pdf
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Turn Website Visits into Conversions (2).pdf
Your website analytics tells you the ‘what’—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the ‘why.’ Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Principales obstáculos de la experimentación y cómo abordarlos en StartUps...
Diferenciarse, innovar, reducir el riesgo, destapar nuevas oportunidades y lo más importante… crecer.
La experimentación es la guía del crecimiento de los productos digitales. Es una palanca de innovación que ayuda a tomar mejores decisiones y es mucho más fácil hablar de ella que ejecutarla.
Tras ayudar a crecer a startups y corporates desde la experimentación en sus productos digitales, Product Hackers ha aportado resultados pero, sobre todo, aprendizaje: metodología, cultura y mentalidad.
En este webinar trataremos de identificar los principales retos a los que se enfrentan las Startups, Scaleups y Corporates que adoptan metodologías de experimentación y cómo se pueden superar. 3 ponentes, 3 tipos de negocios y mucho conocimiento.
Understand user struggles. Optimize mobile app UX.
Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.
Turn Website Visits into Conversions (1).pdf
Your website analytics tells you the 'what'—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the 'why.' Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGet admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
AI Best Practices for Marketing HUG June 2024
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Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering SEO for Google in the AI Era - Dennis Yu
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The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Starting Experimentation & Scaling to Personalization.pptx
- 1. Starting Experimentation & Scaling to Personalization Sarah Fruy VP of Marketing Linqia
- 2. Agenda • Decision-making without experimentation • Proving the need for experimentation • Getting buy-in • Leveling up to personalization
- 3. SARAH FRUY VP of Marketing Linqia @sarahfruy
- 4. “In an increasingly digital world, if you don’t do large-scale experimentation, in the long term—and in many industries the short term—you’re dead.” - Mark Okerstrom, CEO
- 5. Your team can anchor on out-of-date or misleading information ◆Working off of assumptions ◆High-risk ◆Lack of innovation ◆Inability to respond to rapidly changing environments Decision-Making Without Experimentatio n
- 6. Properly managed experimentation programs yield positive ROI for your business ◆Data-driven decision making ◆Faster iterations ◆Cross-functional collaboration Proving the Need for Experimentatio n
- 7. PANTHEON.IO 7 Growth Levers Measurable Growth Levers (e.g. page layout, UX, color, CTA, etc ) North Star Metric (e.g. site conversion)
- 8. [Regular experimentation] helped Microsoft’s Bing unit make dozens of monthly improvements, which collectively have boosted revenue per search by 10% to 25% a year.
- 9. Getting Buy-In to Initiate Your Experimentation Program 9
- 10. Ensure top-down, bottom up consensus ◆ Create enthusiasm for your program at all levels of your organization ◆ Identify potential blockers Getting Buy-In to Initiate Your Experimentatio n Program
- 11. Build a business case for resources ◆ Budget ◆ Tools/software ◆ Staff: developers, user interface designers, data analysts, copywriters, etc. ◆ Data pipelines
- 12. Establish a strong foundation with a single northstar metric ◆ Centralized vs decentralized teams ◆ Program management guidelines ◆ Prioritization framework ◆ Ethical testing practices
- 13. “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.” - Jeff Bezos, CEO
- 14. Maximize the Impact of Your Experimentation Program 14
- 15. ➔ Eliminate the guesswork ◆ Data must trump opinions ➔ Create a culture of experimentation ◆ Ensure a continuous cycle of iteration ◆ Create opportunities for learning ◆ Enable healthy debate among team members ◆ Embrace failure and learn from it Maximize the Impact of Your Experimentation Program
- 16. Socialize and celebrate wins/learnings ◆ Tie your experiments back to your company goals ◆ Nurture an environment where all employees can contribute
- 17. Insights-driven businesses are growing by more than 30% annually and are on track to earn $1.8 trillion by 2021.
- 18. Leveling Up to Personalization 18
- 19. Foster collaborative brainstorming sessions ◆ Gather a diverse set of stakeholders ◆ Look at data and analytics: customer surveys/interviews, funnel reporting, engagement metrics, heat-mapping, and cohort analysis Leveling Up to Personalization
- 20. Stay focused on the needs of your customers ◆ Form a hypothesis on where the line is between helpful and creepy when it comes to personalization ◆ Include both qualitative and quantitative data in your research
- 21. ➔ Ensure good data ◆ When personalization goes wrong, it can hurt your business ➔ Incentivize employees to submit ideas for experimentation
- 22. PANTHEON.IO
- 23. PANTHEON.IO 2323 Experimenting with Growth Levers +53.5% improvement on Demo CTA +10.8% improvement on Free Trial CTA
- 24. 24 V-0 V-1 V-2
- 25. PANTHEON.IO +3.3% improvement on Demo CTA +1.5% improvement on Free Trial CTA
- 26. Key Takeaways Embrace experimentation across your entire company Tie results back to company goals Keep your customer at the center of your experimentation program
- 27. Thank You! 27