Tim was unhappy in his job and wanted to start his own business doing something he loved. He loved art and travel, so he came up with the idea of an online art gallery that would allow people to view and purchase art from around the world. Five years later, Tim was successfully running the most innovative online art gallery in New York, allowing him to work in the art world and travel as needed. The document provides guidance on developing a business idea, identifying target markets, determining costs and funding needs, and creating a pitch to potential investors.