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http://startact.me	
  
Alexey	
  Shabarshin	
  |	
  Anastasia	
  Golubeva	
  |	
  Anna	
  Ryzhkova	
  |	
  Konstantin	
  Yakushev	
  
 
Everyone	
   dreams	
   about	
   something	
  
very	
   personal:	
   getting	
   MBA	
   degree,	
  
creating	
   cancer vaccine,	
   loosing	
  
weight,	
  going	
  to	
  Goa...	
  	
  
	
  
Unfortunately	
  for	
  95%	
  of	
  people	
  these	
  
dreams	
   and	
   goals	
   remain	
   just	
   words!	
  
And	
   in	
   fact	
   achieving	
   these	
   goals	
  
makes	
  us	
  happy.	
  	
  
	
  
This	
   happens	
   because	
   of	
   many	
  
distractions.	
  And	
  its	
  number	
  increases	
  
every	
  year.	
  	
  
CONCEPT
Important	
  but	
  	
  
not	
  urgent	
  
Urgent	
  and	
  
important	
  
Unimportant	
  and	
  
not	
  urgent	
  
Urgent	
  but	
  
unimportant	
  
Relationships,	
  self-­‐development,	
  
health	
  
Crises,	
  meaningful	
  deadlines,	
  
emergences	
  
Trivia,	
  time-­‐wasters,	
  
busywork,	
  amusement	
  
Interruptions,	
  meetings,	
  
e-­‐mail,	
  calls	
  
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
2	
  Sources: The Wall Street Journal, Eisenhower matrix , StartAct team expertise
We’ve	
  conducted	
  a	
  social	
  survey	
  asking	
  100	
  random	
  people	
  "What	
  will	
  motivate	
  
you	
  to	
  achieve	
  your	
  goals?	
  What	
  will	
  help	
  you	
  to	
  avoid	
  delays	
  “for	
  tomorrow”?	
  "	
  	
  
4%	
  
11%	
  
18%	
  
28%	
  
39%	
  
SELF	
  COMMITMENT	
   UNDERSTANDING	
  THE	
  
STEPS	
  TO	
  THE	
  GOAL	
  
HELP	
  /	
  SUPPORT	
   MONEY	
  /	
  REWARD	
   PUBLIC	
  COMMITMENT/
DISPUTE	
  
Person’s	
  Motivation	
  
3	
  Sources: results of social survey which was performed by StartAct team in Moscow
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
  	
   TEAM	
   INVESTMENTS	
  
CONCEPT
Public	
  commitment/	
  
Dispute	
  
Support/	
  	
  
Publicity	
  
Structuring	
  and	
  
planning	
  
We	
  create	
  the	
  new	
  culture	
  of	
  success	
  -­‐	
  StartAct!	
  
	
  We	
  unite	
  people	
  from	
  all	
  over	
  the	
  world	
  and	
  help	
  each	
  and	
  everyone	
  to	
  achieve	
  success.	
  
4	
  
SOLUTION
REPUTATION	
  	
  
ENHANCED!	
  
MONEY	
  RECEIVED!	
  
GOAL	
  ACHIEVED!	
  
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
Sources: StartAct team expertise
Tool for structuring and planning goals across all spheres of life.
Create your goals! Define steps for achieving it!
Do it on your own or with StartAct community help!
StartAct – is…
5	
  
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
Sources: StartAct team expertise
6	
  
Motivation for achieving goals.
Define real motives! No restrictions - money, interests, everything you can
imagine! Dispute with friends and raise your reputation!
StartAct – is…
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
Sources: StartAct team expertise
7	
  
Helper in achieving your objectives.
StartAct keeps records of a user's status, progress and always reminds
you to carry out tasks. After defining a task-list for achieving goals,
StartAct will offer targeted options for their realization.
StartAct – is…
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
Sources: StartAct team expertise
v  Transaction commission
1,5% of all cash transactions:
v  Bet on your goals (“Word Price");
v  Bet on your friends ("For", "Against").
v  Targeted advertising
Helping a user to fulfill tasks by recommending best
available solutions! For example: best trainings,
shops, schools, etc.
8	
  
BUSINESS MODEL
Sources: Financial Times, StartAct team expertise, The New York Times
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
9	
  
MULTIPLATFORM SERVICE
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
Sources: StartAct team expertise
PACT	
  
Smart	
  
Progress	
  
Game	
  3	
  Biz	
  
Molodost	
  
StartAct	
  
Possibility	
  to	
  set	
  any	
  
goals	
  and	
  objectives	
  
Rewards	
  
Multiplatform	
  
Helper	
  
Content	
  diversity	
  	
  
!"
!"
!"
!"
!"
!"!"
!"
!" !"
û
û
û
û û
û û
û û
û
10	
  
COMPETITORS
Sources: www.gym-pact.com, The New York Times, smartprogress.do, game.molodost.bz, StartAct team expertise
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
11	
  
MARKET
StartAct	
  is	
  for	
  everyone!	
  
	
  
StartAct	
  target	
  audience	
  -­‐	
  Facebook	
  population!	
  
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  
Sources: StartAct team expertise
Alexey	
  Shabarshin	
  	
  	
  
Administration	
  &	
  
Management	
  (CEO)	
  
Anastasia	
  Golubeva	
  	
  
Business	
  
Development	
  &	
  
Marketing	
  (CMO)	
  
Anna	
  Ryzhkova	
  
Project	
  &	
  	
  
Design	
  (CDesO)	
  
Konstantin	
  Yakushev	
  
Mobile	
  Development	
  &	
  
Testing	
  (CDevO)	
  
12	
  
TEAM
CONCEPT	
   SOLUTION	
   COMPETITORS	
   AUDIENCE	
   TEAM	
   INVESTMENTS	
  

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StartAct.me - We create the new culture of success!

  • 1. http://startact.me   Alexey  Shabarshin  |  Anastasia  Golubeva  |  Anna  Ryzhkova  |  Konstantin  Yakushev  
  • 2.   Everyone   dreams   about   something   very   personal:   getting   MBA   degree,   creating   cancer vaccine,   loosing   weight,  going  to  Goa...       Unfortunately  for  95%  of  people  these   dreams   and   goals   remain   just   words!   And   in   fact   achieving   these   goals   makes  us  happy.       This   happens   because   of   many   distractions.  And  its  number  increases   every  year.     CONCEPT Important  but     not  urgent   Urgent  and   important   Unimportant  and   not  urgent   Urgent  but   unimportant   Relationships,  self-­‐development,   health   Crises,  meaningful  deadlines,   emergences   Trivia,  time-­‐wasters,   busywork,  amusement   Interruptions,  meetings,   e-­‐mail,  calls   CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS   2  Sources: The Wall Street Journal, Eisenhower matrix , StartAct team expertise
  • 3. We’ve  conducted  a  social  survey  asking  100  random  people  "What  will  motivate   you  to  achieve  your  goals?  What  will  help  you  to  avoid  delays  “for  tomorrow”?  "     4%   11%   18%   28%   39%   SELF  COMMITMENT   UNDERSTANDING  THE   STEPS  TO  THE  GOAL   HELP  /  SUPPORT   MONEY  /  REWARD   PUBLIC  COMMITMENT/ DISPUTE   Person’s  Motivation   3  Sources: results of social survey which was performed by StartAct team in Moscow CONCEPT   SOLUTION   COMPETITORS   AUDIENCE     TEAM   INVESTMENTS   CONCEPT
  • 4. Public  commitment/   Dispute   Support/     Publicity   Structuring  and   planning   We  create  the  new  culture  of  success  -­‐  StartAct!    We  unite  people  from  all  over  the  world  and  help  each  and  everyone  to  achieve  success.   4   SOLUTION REPUTATION     ENHANCED!   MONEY  RECEIVED!   GOAL  ACHIEVED!   CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS   Sources: StartAct team expertise
  • 5. Tool for structuring and planning goals across all spheres of life. Create your goals! Define steps for achieving it! Do it on your own or with StartAct community help! StartAct – is… 5   CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS   Sources: StartAct team expertise
  • 6. 6   Motivation for achieving goals. Define real motives! No restrictions - money, interests, everything you can imagine! Dispute with friends and raise your reputation! StartAct – is… CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS   Sources: StartAct team expertise
  • 7. 7   Helper in achieving your objectives. StartAct keeps records of a user's status, progress and always reminds you to carry out tasks. After defining a task-list for achieving goals, StartAct will offer targeted options for their realization. StartAct – is… CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS   Sources: StartAct team expertise
  • 8. v  Transaction commission 1,5% of all cash transactions: v  Bet on your goals (“Word Price"); v  Bet on your friends ("For", "Against"). v  Targeted advertising Helping a user to fulfill tasks by recommending best available solutions! For example: best trainings, shops, schools, etc. 8   BUSINESS MODEL Sources: Financial Times, StartAct team expertise, The New York Times CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS  
  • 9. 9   MULTIPLATFORM SERVICE CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS   Sources: StartAct team expertise
  • 10. PACT   Smart   Progress   Game  3  Biz   Molodost   StartAct   Possibility  to  set  any   goals  and  objectives   Rewards   Multiplatform   Helper   Content  diversity     !" !" !" !" !" !"!" !" !" !" û û û û û û û û û û 10   COMPETITORS Sources: www.gym-pact.com, The New York Times, smartprogress.do, game.molodost.bz, StartAct team expertise CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS  
  • 11. 11   MARKET StartAct  is  for  everyone!     StartAct  target  audience  -­‐  Facebook  population!   CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS   Sources: StartAct team expertise
  • 12. Alexey  Shabarshin       Administration  &   Management  (CEO)   Anastasia  Golubeva     Business   Development  &   Marketing  (CMO)   Anna  Ryzhkova   Project  &     Design  (CDesO)   Konstantin  Yakushev   Mobile  Development  &   Testing  (CDevO)   12   TEAM CONCEPT   SOLUTION   COMPETITORS   AUDIENCE   TEAM   INVESTMENTS