This document outlines a marketing plan for Avali, a proposed sensory center for children with pervasive developmental disorders (PDD) and their parents. The primary target is parents of children with PDD and secondary targets include special education professionals. Goals are to build awareness, provide information, and attract interest. Consumer benefits include a unique, entertaining, and relaxing environment. Support will come from promoting the snoezelen multi-sensory method. The positioning positions Avali as a safe small space for parents and calm, happy experiences for children. Tactics proposed include public relations, a website, digital marketing, and social media focused on Avali's purpose and PDD-related content.

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AVALI
Proposals
Xrysida Fragou
Zoe Gatsapostoli
Panayiota Kavvatha
Marianna Michalitsianou
Irene Sideris

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Competition
It is only indirect, there are some
Special Centers with Sensory
Integration system, that charge with
an hourly fee.

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Target Group
Primary Target: Parents with
children with PDD (Pervasive
Development Disorder)
Secondary Target: People working
in the Special Education, Special
Schools, Child Psychiatrists

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Communication Objectives
• Build awareness
• Informative
• Attract interest

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Consumer Benefits
• Unique
• Entertainment and relaxation
• Informative events
• Safe playground

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Supporting Evidence
• Snoezelen multi- sensory
environment method
• Pleasurable stimulation
• Specialized Personnel

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Positioning Statement
Avali is a safe and small port that
brings joy to parents’ life by enjoying
their social surroundings, while their
children are calm and happy in the
Snoezelen Room.

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Creative Strategy

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Video

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Slogan
 Ο καθημερινός σύμμαχος
 Η χαρούμενη ανάπαυλα
 Νιώθεις τη χαρά
Μαζί στη χαρά

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Communication Strategy

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Public Relations
Media Briefings
Newsletter
Events
Sponsorships
A presentation on a tv show i.e.
Eleni, Joy, Υγεία πάνω από όλα

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Website
HOME  presenting upcoming events in a calendar
format, sales promotions offers in a slide share format.
Newsletter field.
VISION  The idea behind Avali
PLACE  Gallery
EVENTS  photos and videos from events
COMMUNICATION  e-mail, telephone, address,
map
BLOG  Questions and forum

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Digital Marketing
Banner Campaign
Social Media: facebook, twitter,
youtube
Newsletter
E-mail

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Social Media Mission
Connect with parents of children with
PDD and be an informative source
of Avali’s purpose.
Content Pillars
Medical (autism, Asperger's
syndrome, Rett’s syndrome),
Snoezelen room, Offers, Events