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AVALI
Proposals
Xrysida Fragou
Zoe Gatsapostoli
Panayiota Kavvatha
Marianna Michalitsianou
Irene Sideris

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Competition
It is only indirect, there are some
Special Centers with Sensory
Integration system, that charge with
an hourly fee.

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Target Group
Primary Target: Parents with
children with PDD (Pervasive
Development Disorder)
Secondary Target: People working
in the Special Education, Special
Schools, Child Psychiatrists

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Communication Objectives
• Build awareness
• Informative
• Attract interest

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Consumer Benefits
• Unique
• Entertainment and relaxation
• Informative events
• Safe playground

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Supporting Evidence
• Snoezelen multi- sensory
environment method
• Pleasurable stimulation
• Specialized Personnel

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Positioning Statement
Avali is a safe and small port that
brings joy to parents’ life by enjoying
their social surroundings, while their
children are calm and happy in the
Snoezelen Room.

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Creative Strategy

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Video

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Slogan
 Ο καθημερινός σύμμαχος
 Η χαρούμενη ανάπαυλα
 Νιώθεις τη χαρά
Μαζί στη χαρά

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Communication Strategy

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Public Relations
Media Briefings
Newsletter
Events
Sponsorships
A presentation on a tv show i.e.
Eleni, Joy, Υγεία πάνω από όλα

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Website
HOME  presenting upcoming events in a calendar
format, sales promotions offers in a slide share format.
Newsletter field.
VISION  The idea behind Avali
PLACE  Gallery
EVENTS  photos and videos from events
COMMUNICATION  e-mail, telephone, address,
map
BLOG  Questions and forum

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Digital Marketing
Banner Campaign
Social Media: facebook, twitter,
youtube
Newsletter
E-mail

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Social Media Mission
Connect with parents of children with
PDD and be an informative source
of Avali’s purpose.
Content Pillars
Medical (autism, Asperger's
syndrome, Rett’s syndrome),
Snoezelen room, Offers, Events