1. Presented
By: Ata Ul Hassnain (FA12-MBT-015)

2. History
FOUNDED:
STARBUCKS IS :
1971 in Seattle’s Pike Place
Market. Original name of company The largest coffeehouse
was Starbucks Coffee, Tea and company in the World
Spices, later changed to
Starbucks Coffee Company.
STARBUCKS IS:
The world’s leading retailer, roaster and brand of specialty coffee with
millions of customer visits per week at stores in North America,
Europe, Middle East, Latin America and the Pacific Rim.
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3. Size & Location
 20366 INTERNATIONAL STORES:
 13,123 in U.S.A
 1,299 in Canada
 977 in Japan
 293 in U.K
 732 in China
 473 in South Korea
 363 in Mexico
 282 in Taiwan
 204 in Philippines
 164 in Thailand
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4. Competitors
 Dunkin Donuts
 McDonald’s
 Nestle
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5. Segmentation:
 Starbucks embraces Diversity, not limiting
themselves to one specific Demographic ,
Behavioral or Geographic Segment
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6. Strategies:
Customer requirements:
 Good quality
 Low cost
 Fast and easy ordering
 Relax environment
 Access from internet
 Loyalty
 Customer services
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7. Business sector
 Services
 Products
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8. Starbucks Services:
 Starbucks Online Stores / StarbuckStore
.com/ Tea Coffee, Brewing Equipment
 Starbucks Entertainment/ Book, Movie,
Music
 Starbucks Gift/ Gift Card, Gift Box, Gift Set
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9. Starbucks Products
 Products:
o Coffees
o Tea
o Juice
o Milkshakes
o Ice creams
o Ice drinks
o Sandwiches
o Pastries
o Cackes
o Drinks
o Yoghurts
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10. Advertisement:
 Build Brand Preference
 Maintain Customer Relationship
 Price Focused
 Build Company Image
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11. Starbucks
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