This document is a survey about the Star Wars film The Force Awakens. It asks respondents for demographic information like gender, age, job, and country. It also asks about film preferences in genres and spending. Respondents are shown the trailer for The Force Awakens and asked which character they identify with most and what they like about the trailer, such as the action, characters, or music. The purpose is to collect data for a coursework project on reactions to the trailer.

1. 7/2/2019 Star Wars: The Force Awakens Survey - Demographic Information
https://docs.google.com/forms/d/1OL__UOBt-EadRf5nJ2OR7OcgDSEMKWnnE8Oa78iRAxA/edit 1/6
Star Wars: The Force Awakens Survey - Demographic
Information
Thanks for helping with my coursework. This shouldn't take long!
* Required
1. What is your gender? *
Mark only one oval.
Female
Male
Other
2. How old are you? *
Mark only one oval.
Up to 12
12 to 18
19 to 26
27 to 31
31 to 40
41 to 47
48 to 57
58 to 70
70 and above
3. Where are you from? *
Mark only one oval.
UK
US
Other:
4. How would you describe your job? (Pick the highest that applies). *
Mark only one oval.
Top Management/CEO/Owner
Middle Management
Supervisory, Junior Manager
Skilled Worker
Manual Worker
I do not have a job
Other:
Film Preferences

2. 7/2/2019 Star Wars: The Force Awakens Survey - Demographic Information
https://docs.google.com/forms/d/1OL__UOBt-EadRf5nJ2OR7OcgDSEMKWnnE8Oa78iRAxA/edit 2/6
5. What is your favorite genre of film? *
Mark only one oval.
Action/Adventure
Comedy
Crime/Gangster
Drama
Horror
Sci Fi
Westerns
Superhero
Romance
Fantasy
Mystery
Political
Thriller
6. What genres of film do you like? Tick as many as you want. *
Check all that apply.
Action/Adventure
Comedy
Crime/Gangster
Drama
Horror
Sci Fi
Westerns
Superhero
Romance
Fantasy
Mystery
Political
Thriller
7. How much do you spend on film related purchases a year? (This does not include the cost
to see the film). *
Mark only one oval.
£0 to £10
£10 to £20
£20 to £50
£50 to £100
£100 to £200
Over £200
The Force Awakens - Trailer
Please watch the trailer for Star Wars: The Force Awakens

3. 7/2/2019 Star Wars: The Force Awakens Survey - Demographic Information
https://docs.google.com/forms/d/1OL__UOBt-EadRf5nJ2OR7OcgDSEMKWnnE8Oa78iRAxA/edit 3/6
8. Have you watched the trailer? *
Check all that apply.
Yes
The Force Awakens: Trailer Questions
http://youtube.com/watch?v=sGbxmsDFVnE
Character List

4. 7/2/2019 Star Wars: The Force Awakens Survey - Demographic Information
https://docs.google.com/forms/d/1OL__UOBt-EadRf5nJ2OR7OcgDSEMKWnnE8Oa78iRAxA/edit 4/6

5. 7/2/2019 Star Wars: The Force Awakens Survey - Demographic Information
https://docs.google.com/forms/d/1OL__UOBt-EadRf5nJ2OR7OcgDSEMKWnnE8Oa78iRAxA/edit 5/6
9. Looking at the guide above, and any others you know, which character did you identify the
most with? *
Mark only one oval.
Supreme Leader Snoke
General Hux
Kylo Ren
Finn
Poe
Han Solo
Chewie
Leia
Rey
BB8
Other:
10. What do you like the most about the trailer? *
Mark only one oval.
Action
New Characters
Old Characters
Music
The Universe/Setting of the film
Character
The Antagonists (Bad Guys)
The Special Effects
Other:
11. What do you like about the trailer? (Pick as many as you want) *
Check all that apply.
Action
New Characters
Old Characters
Music
The Universe/Setting of the film
Character
The Antagonists (Bad Guys)
The Special Effects
Other:
Thanks for completing the survey! The responses should be
available on the next page if you are interested.

6. 7/2/2019 Star Wars: The Force Awakens Survey - Demographic Information
https://docs.google.com/forms/d/1OL__UOBt-EadRf5nJ2OR7OcgDSEMKWnnE8Oa78iRAxA/edit 6/6
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