In January 2015, we embarked upon a strategic rebrand of Star Radio in Cambridgeshire, UK. All aspects of the station were considered, with new on-air imaging and lineup introduced. The final part of the jigsaw puzzle, was the visual identity of the station. The old logo had served the station well over the years, but was starting to look dated. So we decided to go for a new look, introducing more colour and vibrancy to the look of the station. In tandem, we also launched a new fully responsive website, taking advantage of the new visual identity.

1. Star Radio Cambridge
Station Re-Brand 2015

2. The old logo
This logo had been in use since 2001 and started to look
dated on promotional merchandise, stickers and our website

3. After the repositioning of the
station on-air….
With new imaging,production,and
a new line up
We introduced a new look to Star Radio

8. Station Promo Vehicle
The new branding on the station vehicles features the
skyline of the area, as well as the Star and Logo

9. The branding can be adapted for use in promotional
activity
This is from a recent campaign promoting tourism in
Sweden
The Star Radio logo takes on the colours of the Swedish
flag.

10. We also launched a new website!
Alongside the new logo featured a new responsive
website, which works across all web devices. The
website and re-brand received critical acclaim from
industry experts.

11. A brand guidelines ‘bible’ was also
created to ensure consistency of
application throughout the business.

12. The new look to Star Radio in Cambridge
puts the station in a great place reflecting
the new sound of the station
Many thanks to James Hall at Keypad
Media for the superb design work!