1. At Kajaria Ceramics, all our efforts are dedicated
towards the nation. Right from education,
sanitation to basic human needs we are diversifying
to meet the needs of an emerging India.
WEHAVEPLEDGEDTOBE
#DESHKESAATH
#DeshKeSaath
2. Challenge
To highlight that Kajaria Ceramics supports Make in India and Swachh Bharat Abhiyan
TheSolution
#DeshKeSaath was centred strategically around Republic Day to leverage on the general feel of the public that is of patriotism.
Our objective was to instil and promote that feeling of being #DeshKeSaath.
TheExecution
#DeshKeSaath FM ads, RJ mentions and a youtube ad where we concentrated on the CSR aspect of Kajaria Ceramics.
We churned out four content categories - Unique India, Dream vs Reality, India then and now and Humans
of Delhi where we talked about India and how everyone can contribute in making India a great nation.
#DeshKeSaath
