Nicki Minaj's style evolved over the years from 2010 to 2015. In 2010, she focused on bright colors that matched her hair color, appealing to younger girls. From 2012-2013, she transitioned to more natural hair colors like blonde but still occasionally used colorful outfits. In 2014, Nicki cut out bright colors and focused on her music, wearing more modest attire. By 2015, she began to sexualize her image more, wearing skimpy outfits and posing provocatively after the success of her song "Anaconda".