3. Introduction
Standard Chartered is a British multinational banking and financial servi
ces company with headquarter in London, England. It has a global netw
ork and operates in more than 70 countries with more than 86000 emp
loyees. The bank is the main sponsor of the Liverpool football club sinc
e 2010 and is proud to have its name featured on the famous red shirts
. It is listed on the London and Hong Kong Stock Exchanges as well as N
ational and Bombay stock exchanges in India.
4. The bank is India’s largest international bank with 100 branches in 43 ci
ties and the bank has been operating here since 1858. The key client’s
segments include institutional banking, private & commercial banking a
nd retail banking as well. The bank also has the number of subsidiaries
operating here in India like Standard Chartered Securities (India) Ltd; St
andard Chartered Private Equity Advisory (India) Private Limited etc.
Standard Chartered recently refreshed its brand identity after 8 years fr
om “Here for good” and now its poses a tougher challenge “Good enou
gh will never change the world” and plans to help tackle problems and
create a positive global impact.
5. SOME FACTS
Standard Chartered Bank was found in
1969 by merging of two banks.
The Standard Bank
The Chartered Bank
It is a UK Bank,and it is largest Sharehol
ders Temasek Holding
Liverpool fans loves Standard Chartered
Bank
7. Strengths
• Brand visibility and global footprint
• Broad product and services portfolio
• Financial strength
• Sustainable growth strategies
8. Weaknesses
• High dependence on South-east Asian economies especially China
• Low productivity of industries in developed nations affecting Financial
s
• Regulatory drag driving down profits
9. Opportunities
• Strong growth potential in emerging economies
• Expansion opportunities with growth of SMEs
• Growing demand for Micro financing
10. Threats
• Treasury and capital risks
• Fierce compition in market
• Stringent economic policies world over
• Govt policies and global financial crises
11. HR Planning
• Process to ensure that company has right people at right place at righ
t time.
• Forecasting the numbers of people which will needed by the bank at
Standard Chartered.
• Employees as assests instead of expenditure.
12. Issues for discussion
• Assuming the role of customer, merchant and banker discuss the
advantages and disadvantages of credit cards
13. Advantages
Convenience :- Credit cards can save your time and trouble- no searchi
ng for an ATM or keeping cash on hand.
Record Keeping :- Credit card statements can help you track your expe
nses.
Low Cost Loan :- You can use revolving credit to save today, when avail
able cash is a week away.
Instant Cash :- Cash advances are quick and convenient, putting cash in
you hand when you need it.
Balance Surfing :- Many credit card companies offer low introductory in
terest rates.
14. Disadvantages
Overuse :- Revolving credit card makes it easy to spend beyond your m
eans.
Paperwork :- You will need to save you receipts and check them against
your statement each month.
High Cost Fee :- Your purchase will suddenly become much more expen
sive even if carry a balance or miss a payment.
Deepening Your Debt :- Consumers are using credit more than ever bef
ore.
15. Recommendation
Standard Chartered bank is no exception.
∆ Hight qualified employees should be recruited.
∆ As this is the largest commercial bank of the country. So more emplo
yees should be engaged to serve the customer properly.
∆ To provide better transaction facilities new ATM Booth should be est
ablished in more places.
∆ The bank should increase promptness of service
∆ A well cordinated government policy should be made.
∆ Increase in credit card score points
16. Conclusion
• Standard Chartered Bank is taking necessary steps to enhance its posi
tion worldwide. They are now coming out of being restricted in a sele
ctive type of customers to the broad range of retailers. But still they a
re not up to the task yet. They should advertise more on their offers t
o create any real chance against other foreign banks that are very pro
active in their business. Customers often complain about their service
s, they have to take necessary action for promising service. The sugge
stion and policy framework revealed through the survey are of import
ance since they are recommended on the basis of theoretical aspect a
nd realistic approach.
