Week 1 A Brief History of Citibank The Citi Bank of New York was established on June 16, 1812. The president of the Citi Bank was the statesman and resigned Colonel, Samuel Osgood. Proprietorship and administration of the Bank were assumed control by Moses Taylor, a protégé of John Jacob Astor and one of the Goliaths of the business world in the nineteenth century. Amid Taylor's command, the bank worked as a treasury and money place for Taylor's own broad business empire. In 1863, the bank joined the U. S’s. New national saving money framework and turned into The National City Bank of New York (Makki, 2015). By 1868, it was one of the biggest banks in the United States, and in 1897, it turned into the major U.S. bank to build up an outside office. At the point when the Federal Reserve Act permitted it, National City Bank turned into the primary U.S. national bank to open an abroad managing an accounting office when it opened a branch in Buenos Aires, Argentina, in 1914 (Makki, 2015). A hefty portion of Citi's available universal workplaces are more established; workplaces in London, Shanghai, Calcutta, and somewhere else were opened in 1901 and 1902 by the International Banking Corporation (IBC). IBC, an organization sanctioned to lead keeping money business outside the U.S., which was prohibited to U.S. national banks (Reuters, 2015). In 1918, IBC turned into a completely possessed backup and was along these lines converged into the bank. By 1919, the bank had turned into the leading U.S. bank to have $1 billion in assets. According the current CEO of Citi bank, the company’s ethics polices are to the standers of adhering to the top level of available standards is within the company’s license to the way the serve their customers and to be able to win the trust of the company’s stakeholders. Citi Bank has moved through the times at a great distance even from the financial crisis. But sometimes get take just one bad experience, one back outcome and one person, to put all the company’s hard work at risk for a bad outcome. Citi's Mission statement: Citi's mission is to give their customers and clients the trusted they need and want, by responsibly providing financial services that enable growth and economic progress. Their core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. Week 2 Company Name: Citi Bank Citi Bank is a company within the banking industry whose headquarter is New York City in America. The internal analysis of the company is as follows: Internal factors Strength · Working all around the world · Gaining a great name and reputation · Raise deposits and give away good loans · Mortgage and Auto financing · Managing funds for savings and checking for customers Weakness · Weak customers · Lack of great service · Going down the ladder of success · Unreliable customer service and loyal customers External factors Opportunities · Change in the geo.

1. Week 1
A Brief History of Citibank
The Citi Bank of New York was established on June 16, 1812.
The president of the Citi Bank was the statesman and resigned
Colonel, Samuel Osgood. Proprietorship and administration of
the Bank were assumed control by Moses Taylor, a protégé of
John Jacob Astor and one of the Goliaths of the business world
in the nineteenth century. Amid Taylor's command, the bank
worked as a treasury and money place for Taylor's own broad
business empire.
In 1863, the bank joined the U. S’s. New national saving money
framework and turned into The National City Bank of New York
(Makki, 2015). By 1868, it was one of the biggest banks in the
United States, and in 1897, it turned into the major U.S. bank to
build up an outside office.
At the point when the Federal Reserve Act permitted it,
National City Bank turned into the primary U.S. national bank
to open an abroad managing an accounting office when it
opened a branch in Buenos Aires, Argentina, in 1914 (Makki,
2015). A hefty portion of Citi's available universal workplaces
are more established; workplaces in London, Shanghai,
Calcutta, and somewhere else were opened in 1901 and 1902 by
the International Banking Corporation (IBC). IBC, an
organization sanctioned to lead keeping money business outside
the U.S., which was prohibited to U.S. national banks (Reuters,
2015). In 1918, IBC turned into a completely possessed backup
and was along these lines converged into the bank. By 1919, the
bank had turned into the leading U.S. bank to have $1 billion in
assets.
According the current CEO of Citi bank, the company’s ethics
polices are to the standers of adhering to the top level of

2. available standards is within the company’s license to the way
the serve their customers and to be able to win the trust of the
company’s stakeholders. Citi Bank has moved through the times
at a great distance even from the financial crisis. But sometimes
get take just one bad experience, one back outcome and one
person, to put all the company’s hard work at risk for a bad
outcome.
Citi's Mission statement:
Citi's mission is to give their customers and clients the trusted
they need and want, by responsibly providing financial services
that enable growth and economic progress. Their core activities
are safeguarding assets, lending money, making payments and
accessing the capital markets on behalf of our clients.
Week 2
Company Name: Citi Bank
Citi Bank is a company within the banking industry whose
headquarter is New York City in America. The internal analysis
of the company is as follows: Internal factors
Strength
· Working all around the world
· Gaining a great name and reputation
· Raise deposits and give away good loans
· Mortgage and Auto financing
· Managing funds for savings and checking for customers
Weakness
· Weak customers
· Lack of great service
· Going down the ladder of success
· Unreliable customer service and loyal customers
External factors
Opportunities
· Change in the geographic markets

3. · Advanced technology
· New channels of distribution
· New customers financial needs
Threats
· Intense competition
· Tax increase
· High commodity prices
· Local brands in different countries
Strengths
On the strength, Citi Bank has the leading name in banking
industry in the market making it more productive. Citi Bank has
gained a lot in terms of productivity. The company is known to
great assistant of lending of funds to reach the market through
various channels which include; the third party network
distribution,
The company has chosen the above distribution channels in
order to satisfy the customers’ needs. It is also because of the
type of service characteristic that they choose the relevant
distribution channel. The company also values the customers
more than any other thing. Customer is the subject of their
being in the market. This has helped the company to prosper
from time to time.
The company is also known for its quality production of rising
of the amount of times and sum of the deposits customers have
made. The company also has a proper and skilled management
who knows how to come up with good decisions that are
relevant and appropriate to the company.
Weaknesses
On weaknesses, the company does not know the skills of how to
retain the employees. Some employees come to the company
and go for good. Some employees and customers also consider
the service of Citi Bank as weak as compared to other brands
from the competing companies. This poses danger on the
product consumption as a whole. In this company also, there are

4. no skills that will ensure other new innovation.
The customers are known to like the newly products hitting the
market. For a company to come up with new products, some
skills are required. The company lacks such skills and hence
there is low innovation hence lowering the productivity. There
is also a notion that the products from the company are not
reliable due to little stock available. This weakness has resulted
to customers moving out to look for other companies that
provide reliable products.
Opportunities
On the opportunities, the change in the geographical markets
can mean well for the company. The company can distribute
their service to any geographical location due to its
marketability worldwide. The company also can make good use
of the advancement in technology to market of their financial
services. The services can be advertised through the media
hence will get fame which in turns brings productivity to the
company. The presence of new channels of distribution will
boost a lot to the lending success of the company if it opts to
maximize on this opportunity
Threats
On threats, there is an intense competition from other
companies which operates with the same services. Increase in
taxations also poses some threats to the company. The taxation
in some countries across the globe has been increased hence is a
disadvantageous and bad news to the company. Citi Bank
services are also considered by the customers as being much
less quality hence posing threats to the company and lastly the
local customer services in different geographical locations are
threat to the company’s product because the local financial
services are more affordable.
Week 3
Goal Choice

5. The strategic goals that are to be achieve within the time that
has been set are growing the profitability and the net income
that are generated by the bank. The second goal that was
recognized was to please the customer by making ethical
financial choses and finally becoming the best bank in the
industry the world through the standards of customer service it
will be offering to the clients. Out of the three goals, the major
priority will be on increasing the level of profitability, and the
sales revenues generated. This goal is of great significance
because it will determine how well the Citi bank will continue
to grow.
Attract
The human resources are working towards making sure that the
employees are ready to work towards accomplishing the goal
providing positive and ethical customer service. The skills that
the employees must possess to ensure that the bank has achieved
the goal of increasing the profitability are innovativeness,
hardworking, and knowledgeable. These skills are essential for
making sure that the goal has been accomplished. A sense of
innovativeness is a skill that will play an important part in
making sure that the bank has come up with strategies that will
improve the performance of the Citi Bank service in the market.
Innovativeness will also ensure that the personal banks and
tellers have developed strategies for effectively marketing the
service that Citi bank provides as well as looking for a way to
promote the service even further. Hard working is a skill that is
of significance to the employees because it will guarantee
whether they will work extra harder to accomplish the goal. The
other skill is knowledgeable. The employees are supposed to
have the ability to learn and gather knowledge necessary for the
accomplishment of the goal. They are also demanded to can
apply the knowledge in efforts to make more sales the strategies
used to attract the qualified employees for hire are putting
specification of the experiences and the competencies needed
for the job. The other strategy that will play a crucial role in the
selection of employees is conducting a thorough scrutiny of the

6. candidates in the selection process. These strategies are aligned
with the goal of increasing the profitability and the revenues.
This method will take into contemplation the diverse workforce
of the people who will be skilled. Having diverse workforce
will be valuable to the accomplishment of the goal because
people are endowed with different capabilities that are crucial
to the company’s success.
Develop
Training of the employees will be conducted on a person to
person basis although some of the training materials for training
will be accessible online. Training will be complete to help be
clarify the employees on matters concerning the market.
Areas of training that employees will cover are in the existing
market of Citi Bank and the competitors that already exist in the
banking industry. This area is significant for the employees to
come up with strategies to use. The other area that will be
covered are efforts to make a difference and increase revenues.
This area is crucial for the generation of strategies to increase
revenues.
The current employees should be trained on the technologies to
use marketing the financial customer service. The other area
where they should cover is the strategies to increase efficiency
in their market operations of what the bank must offer in help
customer with savings, checking loans etc. These areas will
ensure that the revenue generation has increased. The training
will be designed in a way that all employees will fit. Further,
the employees will be put into teams to improve interactions
and make sure that they have worked as a team.
Retain
The two holding strategies that will be efficient for high
performing employees are good recompense and benefits
packages and the other one ranking the employees per
performance. The advantage of good compensation is that the
employees will be content. The disadvantage associated with the
strategy is that it may overload the firm. The second strategy is

7. ranking the employees based on work ethics and performance.
The advantage of the strategy is that it will grow the amount of
positive work that the employee is giving to the coming and for
the company. The disadvantage is that it might cause unhealthy
competition thus affecting the overall performance of the firm.