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STAKEHOLDER
MAPPING
Who is a stakeholder?
A stakeholder is anyone
affected by the company’s
business as well as he who
affects the company’s business.
Owners (e.g. investors,
shareholders)
Customers (e.g. direct customers,
channel members, and advocates)
Employees (e.g. current employees,
potential employees, retirees)
Industry (e.g. suppliers,
competitors, industry associations,
industry opinion leaders, and media)
Community (e.g. residents near
company facilities, schools, community
organizations)
Environment (e.g. nature, nonhuman
species, future generations, scientists,
and NGOs)
Government (e.g. public authorities,
and local policymakers; regulators)
Civil society organizations (e.g. NGOs
and labor unions)
What Is Stakeholder
Mapping?
Stakeholder mapping is a
collaborative process of research
and discussion that draws from
multiple perspectives to determine a
key list of stakeholders across the
entire stakeholder spectrum.
Mendelow’s Matrix

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Stake-Holders-Mapping.pptx

  • 2. Who is a stakeholder? A stakeholder is anyone affected by the company’s business as well as he who affects the company’s business.
  • 3. Owners (e.g. investors, shareholders) Customers (e.g. direct customers, channel members, and advocates) Employees (e.g. current employees, potential employees, retirees) Industry (e.g. suppliers, competitors, industry associations, industry opinion leaders, and media)
  • 4. Community (e.g. residents near company facilities, schools, community organizations) Environment (e.g. nature, nonhuman species, future generations, scientists, and NGOs) Government (e.g. public authorities, and local policymakers; regulators) Civil society organizations (e.g. NGOs and labor unions)
  • 5. What Is Stakeholder Mapping? Stakeholder mapping is a collaborative process of research and discussion that draws from multiple perspectives to determine a key list of stakeholders across the entire stakeholder spectrum.