2. Who is a stakeholder?
A stakeholder is anyone
affected by the company’s
business as well as he who
affects the company’s business.
3. Owners (e.g. investors,
shareholders)
Customers (e.g. direct customers,
channel members, and advocates)
Employees (e.g. current employees,
potential employees, retirees)
Industry (e.g. suppliers,
competitors, industry associations,
industry opinion leaders, and media)
4. Community (e.g. residents near
company facilities, schools, community
organizations)
Environment (e.g. nature, nonhuman
species, future generations, scientists,
and NGOs)
Government (e.g. public authorities,
and local policymakers; regulators)
Civil society organizations (e.g. NGOs
and labor unions)
5. What Is Stakeholder
Mapping?
Stakeholder mapping is a
collaborative process of research
and discussion that draws from
multiple perspectives to determine a
key list of stakeholders across the
entire stakeholder spectrum.