1. This research project is a learning program which aims
to provide the students a chance to consolidate the
theoretical knowledge through practical experience. It
is a field experience which provides an opportunities
to explore and share their insights. The research
project is conducted to help the students to
understand the working environment of an
organization in its areas. The internship program
allows the students to join an organization to learn the
inside working condition, how they work, functions of
different brokerage departments, authority and
responsibility in the stock markets
research project
2. • The Project “Promotional tools and sales strategy” is based on the
work carried out in the company PL India which provides financial
services to its customers. The researcher has taken one and half
month to complete the project work as per university guidelines.
Promotion is the important one in the field of marketing of any
products and services in the stock market.
3. • The main focus of the project was to enhance its existing promotional
tools and sales plan and by doing this they can also come up with the
ideas as to how to introduce other tools and techniques to boost up
the sales. And also how the employees help their customers by
offering various products and services and resolve their issues and
problems by using promotional tools and sales plan which may
benefit them
4. • INDUSTRY PROFILE Stock trade takes their starting points from
Renaissance financiers. In the fourteenth century, the venetians grew
genuinely refined frameworks of securities trade. India has 200 years
of history in the use of securities. Actually, the 1st Indian stock market
in Bombay is the most experienced in Asia. The company share
appeared on the photo in the 1830s and was noticed by the
Companies Act of 1956. In 1887, the agent group created the Local
Stock and Stockers Association later on called by name BSE
5. • The primary and secondary market are running under capital markets
direct pace from 1951 to 1980. Anyway, it grew to a great extent in
the 1980s. The process of advancement and the simplicity of
operations sparked enthusiasm remote financial specialists in India.
Until 1978, there were only 8 transactions received in India. In the
beginning, the operator was working on a tedious framework, that is
to say a manual exchange arrangement. Because of the boost in stock
markets the trading and number of investor’s enrolment has
increased generously and the introduction of the computerized NSES
framework has become very easy. NSE to give electronic warehouses
to traded securities the value and the obligation announcement.
NSDL began operations in 1996 and is the main store in India.
