4. The General external environment
can be further conceptualized as
having two layers
a) General Environment
b) Task Environment
5. GENERAL ENVIRONMENT
“The layer of the External Environment that
affects the organisation indirectly”.
“Outside Institutions are forces that
potentially affect an organisations
performance ”
6. TASK ENVIRONMENT
“The layer of the External Environment
that directly influences the organisations
operations and performances”
“The part of the Environment that is
directly relevant to the achievement of an
organisation goals”
9. SOCIO CULTURAL
“The dimensions of the General
Environment representing the
demographic characteristics,
norms, customs and values of the
population within which the
organisation operates”
10. ECONOMIC DIMENSIONS
“The dimension of the General
Environment representing the
overall economic health of the
country or the region in which the
organisation functions.
11. LEGAL-POLITICAL DIMENSIONS
“The dimensions of the General
Environment that includes
Government regulations and
political activities designed to
control company behaviour