This document discusses stakeholders both internal and external to an organization. Internal stakeholders include employees, shareholders, and managers who are concerned with job security, profits, and the long term success of the company. External stakeholders include suppliers, customers, competitors, the government, and special interest groups. Special interest groups can include trade unions who advocate for workers' rights, pressure groups who influence policy changes, and industry trade groups who promote their industries. The interests and power of different stakeholders must be considered in business strategy and how to balance competing stakeholder needs.