The document defines stakeholders as entities with an interest in a business and emphasizes the importance of stakeholder management for corporate success. It notes that many companies fail to manage stakeholders effectively, which can impact revenues. A proposed solution is to allocate dedicated personnel to manage stakeholder relationships, ultimately leading to increased corporate profits.

1. Stakeholders: The Necessary Ingredients to a Successful Business
Stakeholder Definition: A person
Lawyers, or entity with an interest or
Potential concern in a business.
Accountants,
Investors
Shareholders & Advisors Stakeholder Management: The
Suppliers
& BOD managing of stakeholders to
achieve greater corporate
interests.
Creditors Employees
Governing
Researchers
& Rating Company Entities &
Interest
Agencies Groups
Press &
Consumers Problems: Most companies don’t
Media
manage their stakeholders.
Question: What is YOUR
Sales & stakeholder management strategy?
NGOs &
Service
Agents & NPOs Solution: Dedicated personnel has
Channels Competitors to be allocated to plan and
Distributors implement stakeholder
management strategies.
End Result: Happy stakeholders
increase corporate revenues and
Source: Gen Shueh（genshueh.blogspot.com） profits.
2013年3月14日星期四