This document outlines a stakeholder analysis presentation given by the JHU PM SIG. It includes a stakeholder analysis video, a United Way case study video, and a skit performed about stakeholder management. Additional resources listed are the PM SIG wiki, project management templates and videos, and upcoming brown bag topics. Questions about the presentation can be directed to Cynthia York or Susan Payne.

1. Stakeholder
Analysis
JHU PM SIG Lunch & Learn
9/21/15

2. Stakeholder Analysis Video
• https://www.youtube.com/watch?v=fbUM12IiGms

3. I n t e r e s t
Power
Low influence, low
interest
APATHETICS
High influence,
low interest
LATENTS
High influence,
high interest
PROMOTERS
Low influence,
high interest
DEFENDERS
Handle with care Top priority
Lower priority
Need help to get
involved
High StakesLow Stakes
LowStakesHighStakes

4. I n t e r e s t
Power
Low influence, low
interest
APATHETICS
High influence,
low interest
LATENTS
High influence,
high interest
PROMOTERS
Low influence,
high interest
DEFENDERS
A
E
B
D
E G
F
H
I
J

5. United Way Case Study
• https://www.youtube.com/watch?v=OlIy6wSuPE8

6. I n t e r e s t
Power
APATHETICS
LATENTS PROMOTERS
DEFENDERS

7. Social Media Skit

8. Additional Resources
• PM SIG Wiki
• Project Management Templates
• Project Management Videos
• Upcoming brown bags:
o Effective Meetings (October)
o Agile for Non-IT Projects (November)
o PM your Holidays (December)
o Cool Tool: Evernote / Trello (January)
o Smartsheet (February)
o Google Docs (March)
o Visual Storytelling (April)
o Minimizing Scope Creep (May)

9. Questions/Feedback
• Skit script includes supervisor and two team members of
a project team performed by: Cynthia York, Susan Payne
and Bonni Wittstadt
• For more information, please contact Cynthia York or
Susan Payne