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Captioning, the whole story Lissy Lovett – Programme Manager NITA – Access To Theatre Seminar Grand Opera House, Belfast Monday 21st February 2011
Agenda Captioning basics The captioning process Photographs Audiences
Captioning Basics
What can you make out from this piece of spoken text? Credit – University of Manchester
What can you make out this time?
Credit – www.makesensedesign.com
Who uses captions? Deaf, deafened and hard of hearing people who wish to access plays in English 1 in 7 of population Wide range of types & severity of hearing loss People whose hearing is not as sharp as it used to be 55% of people over the age of 60 have age-related hearing loss Hearing audiences
359 people in audience 17 people booked for captioning with box office (4% of total audience) 103 people returned the card to say that they had found the captions useful (29% of total audience) CONCLUSION: Many people using captioning do not request the service The undeclared audience New Wolsey Theatre, Ipswich
What is captioning? Preparation Captions prepared in advance by a trained captioner Delivery Speech appears as text on caption unit(s) Full text, speaker names, sound effects, music and offstage noises are shown Similarities and differences to subtitling and surtitling Outcome Makes theatre accessible to deaf, deafened and hard of hearing people
The captioning process
The captioning process
Formatting
Final formatted captions
Captioning challenges 3,500 to 6,000 lines per script Spelling & punctuation Research Checking spellings Foreign languages Song lyrics
STAGETEXT captioner at Bristol Old Vic Photo: Mike Lusmore The captioned performance
Technical information Unit dimensions:   length 1650mm, height 335mm,   depth 51mm. weight: 18kg
Good Caption Unit position Decide as early as possible  	(see above!) Include everyone - lighting, sound, stage management, box office and front of house. Allocate seats accordingly Check lights, speakers, safety curtain & sight lines Caption units should be -  ,[object Object]
As close to the action as possible
At about actors’ head height,[object Object]
Deafened actor Tim Barlow as Tybalt, prior to the captioned performance of Juliet and Her Romeo,  Bristol Old Vic (April 2010).  Photo: Mike Lusmore
Captioned performance of  Les Liaisons Dangereuses New Vic Theatre  Photo: Robert Day 20
Captioned performance of  Little Women Sadler’s Wells 21
Captioned performance of Aladdin, The Wok ‘n’ Roll Panto New Wolsey, Ipswich.  Photo: Mike Kwasniak  22
Transcribed post-show discussion following a captioned performance of  Yellowman Hampstead Theatre 23
Warm-up prior to the captioned performance of Life is a Dream Donmar Warehouse Photo: Matt Humphrey  24
Captioned performance of Miss Saigon at the Bristol Hippodrome Captioned performance of Miss Saigon at the Bristol Hippodrome
Captioned performance of  Hansel and Gretel Northern Stage Photo: Linda Borthwick 26
Gwion Wyn Jones in Oliver!  With kind permission of Cameron Mackintosh Limited.  Photo: Simon Annand
Audiences
Start with your existing audience Tell your audience about your access! Send letters/emails to subscribers explaining captioning Explain the services in brochures  Include the dates of accessible performances on all printed materials Inform all of the box office staff about accessible performances Include a pre-show explanation about captioning on the captioning display  Put an insert about access in programmes “Bring a friend” performances
Encouraging new audiences Discover Theatre days Added value – accessible post-show talks
Printed Marketing Materials Season brochure Covering letter Access guide to your venue Local newspapers & magazines Hearing loss magazines and newsletters Show posters, flyers and postcards Show programs Use logos – but give explanations too!
Close up of accessibility box Live Theatre’s poster campaign
Websites & Social Marketing
Examples of social marketing activity
Groups & Associations RNID: www.rnid.org.uk   Hearing Concern LINK: www.hearingconcernlink.org National Association of Deafened People (NADP): www.nadp.org.uk  National Deaf Children’s Society (NDCS): www.ndcs.org.uk Royal Association for Deaf People (RAD): www.royaldeaf.org.uk BDA Sign Community (the British Deaf Association): www.bda.org.uk
Spreading knowledge about captioning through word of mouth Increased sense of inclusion when audiences know that other people they know will be at the performance The Sheffield Caption Support Group. Social groups & ambassadors
Making captioning work Making a commitment Promoting the show effectively Making sure it’s All Right On The Night! Installing & running technical equipment early Double checking position of text & caption-user seats, and audio-description equipment Customer care for audience members including awareness training for front of house staff
Feedback from caption users “We didn’t talk about the captions. We talked about whether or not the death throes of the performers were realistic.” “ STAGETEXT has enabled me to go to the theatre with my family once more. ” “This has opened up an entirely new world for me. The sheer delight in being able to fully understand a play is difficult to convey to a hearing     	person”
Questions & Answers
Contact details Lissy Lovett Programme Manager STAGETEXT First Floor, 54 Commercial St,  London E1 6LT www.stagetext.org lissy@stagetext.org   Tel: 020 7377 0540 Mobile: 07813 139408 Textphone: 020 7247 7801 www.twitter.com/STAGETEXT www.facebook.com/STAGETEXT www.youtube.com/STAGETEXT

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STAGETEXT - presentation - Lissy - Belfast - 2011 clean

  • 1. Captioning, the whole story Lissy Lovett – Programme Manager NITA – Access To Theatre Seminar Grand Opera House, Belfast Monday 21st February 2011
  • 2. Agenda Captioning basics The captioning process Photographs Audiences
  • 4. What can you make out from this piece of spoken text? Credit – University of Manchester
  • 5. What can you make out this time?
  • 7. Who uses captions? Deaf, deafened and hard of hearing people who wish to access plays in English 1 in 7 of population Wide range of types & severity of hearing loss People whose hearing is not as sharp as it used to be 55% of people over the age of 60 have age-related hearing loss Hearing audiences
  • 8. 359 people in audience 17 people booked for captioning with box office (4% of total audience) 103 people returned the card to say that they had found the captions useful (29% of total audience) CONCLUSION: Many people using captioning do not request the service The undeclared audience New Wolsey Theatre, Ipswich
  • 9. What is captioning? Preparation Captions prepared in advance by a trained captioner Delivery Speech appears as text on caption unit(s) Full text, speaker names, sound effects, music and offstage noises are shown Similarities and differences to subtitling and surtitling Outcome Makes theatre accessible to deaf, deafened and hard of hearing people
  • 14. Captioning challenges 3,500 to 6,000 lines per script Spelling & punctuation Research Checking spellings Foreign languages Song lyrics
  • 15. STAGETEXT captioner at Bristol Old Vic Photo: Mike Lusmore The captioned performance
  • 16. Technical information Unit dimensions: length 1650mm, height 335mm, depth 51mm. weight: 18kg
  • 17.
  • 18. As close to the action as possible
  • 19.
  • 20. Deafened actor Tim Barlow as Tybalt, prior to the captioned performance of Juliet and Her Romeo, Bristol Old Vic (April 2010). Photo: Mike Lusmore
  • 21. Captioned performance of Les Liaisons Dangereuses New Vic Theatre Photo: Robert Day 20
  • 22. Captioned performance of Little Women Sadler’s Wells 21
  • 23. Captioned performance of Aladdin, The Wok ‘n’ Roll Panto New Wolsey, Ipswich. Photo: Mike Kwasniak 22
  • 24. Transcribed post-show discussion following a captioned performance of Yellowman Hampstead Theatre 23
  • 25. Warm-up prior to the captioned performance of Life is a Dream Donmar Warehouse Photo: Matt Humphrey 24
  • 26. Captioned performance of Miss Saigon at the Bristol Hippodrome Captioned performance of Miss Saigon at the Bristol Hippodrome
  • 27. Captioned performance of Hansel and Gretel Northern Stage Photo: Linda Borthwick 26
  • 28. Gwion Wyn Jones in Oliver! With kind permission of Cameron Mackintosh Limited. Photo: Simon Annand
  • 30. Start with your existing audience Tell your audience about your access! Send letters/emails to subscribers explaining captioning Explain the services in brochures Include the dates of accessible performances on all printed materials Inform all of the box office staff about accessible performances Include a pre-show explanation about captioning on the captioning display Put an insert about access in programmes “Bring a friend” performances
  • 31. Encouraging new audiences Discover Theatre days Added value – accessible post-show talks
  • 32. Printed Marketing Materials Season brochure Covering letter Access guide to your venue Local newspapers & magazines Hearing loss magazines and newsletters Show posters, flyers and postcards Show programs Use logos – but give explanations too!
  • 33. Close up of accessibility box Live Theatre’s poster campaign
  • 34.
  • 35. Websites & Social Marketing
  • 36. Examples of social marketing activity
  • 37. Groups & Associations RNID: www.rnid.org.uk  Hearing Concern LINK: www.hearingconcernlink.org National Association of Deafened People (NADP): www.nadp.org.uk  National Deaf Children’s Society (NDCS): www.ndcs.org.uk Royal Association for Deaf People (RAD): www.royaldeaf.org.uk BDA Sign Community (the British Deaf Association): www.bda.org.uk
  • 38. Spreading knowledge about captioning through word of mouth Increased sense of inclusion when audiences know that other people they know will be at the performance The Sheffield Caption Support Group. Social groups & ambassadors
  • 39. Making captioning work Making a commitment Promoting the show effectively Making sure it’s All Right On The Night! Installing & running technical equipment early Double checking position of text & caption-user seats, and audio-description equipment Customer care for audience members including awareness training for front of house staff
  • 40. Feedback from caption users “We didn’t talk about the captions. We talked about whether or not the death throes of the performers were realistic.” “ STAGETEXT has enabled me to go to the theatre with my family once more. ” “This has opened up an entirely new world for me. The sheer delight in being able to fully understand a play is difficult to convey to a hearing person”
  • 42. Contact details Lissy Lovett Programme Manager STAGETEXT First Floor, 54 Commercial St, London E1 6LT www.stagetext.org lissy@stagetext.org   Tel: 020 7377 0540 Mobile: 07813 139408 Textphone: 020 7247 7801 www.twitter.com/STAGETEXT www.facebook.com/STAGETEXT www.youtube.com/STAGETEXT