This document outlines a framework for creating a client value ladder with different product offerings at various price points: 1. A free value offering at £0 2. A low ticket offering between £7-£497 to introduce new clients 3. A core offering between £497-£4,997 which is the main offer to help clients achieve results 4. A high ticket offering between £1,997-£20,000 delivered over a longer term to provide a significant upgrade from the core offer It provides examples of types of offerings that can be included at each level of the value ladder and prompts the reader to define their own specific free, low ticket, core, and high ticket offers.

1. Session 4: Today We Will be Creating
2: Products Low Ticket Down-sells
1: Products Core Offer
3: Products Premium Offer
4: Products Continuity Offer
Stage 2: Products & Pricing

2. Wants
Desires
Results
Need
Problem
Fears
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Step 7
Your Framework Is Your 1.Core Offer
Need
Problem
Fear You
Solve
Want,
Desire,
Results You
Get
Immediate
Issue
Prep For
Program
Success
Major Step
Towards
Wants
Manage
Fears,
Problems
Start
Process
Towards
Results
Overcome
Issues
Problems And
Supply Need
Fulfil Wants
And Help
Towards
Results
Success
Stories &
Support
Step 8

3. This Is Your Main Offer That We Use To Look After Our Clients & Help
Them To Get A Result
Note:
1. This should be the offer that your clients mainly buy
2. It should be a clear offer that helps them to get a result
3. Pricing should be between £497 (Lowest) to £4997 (Very Highest)
4. Your core offer should not be one on one for reasons explained
later
5. It should allow you work with a group through a common problem
or goal
1. Core Offer Explained

4. Building
YOUR POWER
PROPISITION
The Client Value Ladder
Core Offer
Low Ticket
High Ticket

5. Types Of Core Offer
1. Group Coaching Program: 1-3 Months
2. Short One To One Intensive: Any where from 1
Session To 3 Months MAX
3. Event 2 Or 3 Days
4. Video Coaching: With Call Support
5. Short Term Mastermind: 1-3 Months
Core Offer Explained

6. What Is Your Core Offer
1. Decide Your Core Offer
2. Price Your Core Offer
3. Make A List Of 10 Reasons
Why The Offer Is Incredible
Value To The Client
4. Why Does The Core Offer Help
Your Clients In Your
Swimming Pool
5. Name Your Core Offer

7. Simple Value Ladder
Stage 2: Products & Pricing
Free Value £0
Low Ticket £7-£497
Core Offer £497-£4,997
High Ticket £1,997-£20,000 (Can Be Split Monthly)
The Key Is To Help Your Client Win
And They Will Naturally Ascend

8. My Suggestion For Your Value Ladder
Stage 2: Products & Pricing
Free Value £0
Low Ticket £7
Core Offer £997
High Ticket £6000 Per Year/ £497 Per Month20 Per Year = £119,640
50 Per Year = £49,850
200 Per Year = £1400
Total Revenue £170,890

9. My Suggestion For Your Value Ladder WORST CASE
Stage 2: Products & Pricing
Free Value £0
Low Ticket £7
Core Offer £997
High Ticket £6000 Per Year/ £497 Per Month12 Per Year = £72,000
30 Per Year = £29,910
100 Per Year = £700
Total Revenue £102,610

10. Types Of Offer: Low Ticket
The Low Ticket Offer Is Purely To Introduce You To New Clients As
Discussed From £7-£497
Examples: Wealth System £97
Examples: Social Media Duplication System £19
Examples: Instagram Secrets £197
Examples: Inner Circle £27 Per Month
Examples: Video Challenge £47

11. Your Low Ticket Options
The Low Ticket Offer Is Purely To Introduce You To New Clients As
Discussed From £7-£497
Book
Guide
Journal Work Book
Video Series
Access To Whats App Private Group
Private Interview
Challenge
Problem Solver
Worksheet
Planner
Access To A Training You Did
Video Walk Through

14. What Is Your Low Ticket
1. What Do You Have The Solves
A Problem?
2. What Low Ticket Fast Product
Can You Create
3. Pick Or Come Up With Idea
4. Keep Simple
5. This Is Something That
Should Take No Longer Than A
Week To Put Together
6. CF/Sideshare/Lucid Chart

15. Types Of Offer: High Ticket
Mastermind: Longer Term 6-12 Months
Group Coaching: Longer Term 6-12 Months: Different Result
Hybrid Group + One On One: Long Term 6-12 Months
One On One Coaching: Longer Term 6-12 Months
Membership
Live Group Training

16. What Is Your HIGH Ticket
1. What Will You High Ticket Be
2. What Promise Will It Give
3. Why Is It A Significant
Upgrade On Core
4. 10 Reasons Why It Is
Awesome & PROVIDES VALUE
5. NAME IT

17. My Suggestion For Your Value Ladder WORST CASE
Stage 2: Products & Pricing
Free Value £0
Low Ticket £7
Core Offer £997
High Ticket £6000 Per Year/ £497 Per Month12 Per Year = £72,000
30 Per Year = £29,910
100 Per Year = £700
Total Revenue £102,610

18. CLIENT JOURNEY
1. WRITE UP YOUR SIMPLE CLIENT
JOURNEY
2. CALCULATE INCOME
3. BECOME MORE SETTLED ON THE
PROCESS TO FOLLOW
4. HAVE MORE CLARITY AROUND
THE BUSINESS STRATEGY
5. REFINE UNTIL YOU FEEL 100%
COMFORTABLE