St regis digital iq
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YLLGSt. Regis Hotels uses various digital marketing initiatives to address complex customer decision journeys. They maintain a strong presence on social media platforms like Facebook, Instagram, and Twitter to engage customers. The brand also has a mobile-friendly website and smartphone app to make bookings convenient. While St. Regis positions itself as tech-savvy through digital efforts, it could improve communication with guests by more systematically responding to comments on sites like TripAdvisor.
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St regis digital iq
- 1. Customer Decision Jouney, St Regis Hotels Digital IQ Mathieu Chanoux, Valentin Lucet, Yves Le Guern – MBA-2A
- 2. How does St Regis Hotels address complex Customer Decision Journey? Presence in most social medias:
- 3. How does St Regis Hotels address complex Customer Decision Journey? Facebook: 160,000 fans Instagram: 3,000 followers Twitter: 1,270 follower They propose mobile marketing , digital media St Regis website created especially for smartphone, easy to make a booking Starwood app, offering the possibility to make a booking in a St Regis hotel
- 4. The Key digital Marketing initiatives Hyperdisk : provides significant search engine marketing exposure and hybrid marketing tools to deliver the maximum number of « view-throughs » that drive bookings The St Regis’ social media, website and mobile presence position the brand as tech-savyy, but maintain the classi St Regis charm that has made it famous to other affluent consumers
- 5. What areas should St Regis Hotels improve? Communication with guests on social networks: St Regis Hotels do not tend to answer systematically to guests comments and feedbacks (i.e. on Tripadvisor)
- 6. Key Conclusion Presence and interaction with guests thanks to social networks Combining St Regis heritage and new technologies through digital marketing Access all over the world with the website and smartphone app Intuitive and easy to access Lack of follow up with guests comments Sharing photos to higlight the St Regis Hotels atmosphere and philosophy (familly, luxury, intimacy)