This document discusses generational characteristics and expectations for marketing to different generations, particularly Millennials/Generation C. It defines key generations including Generation C (born 1980s-1990s, grew up with close technology relationship), YouTube Generation (uses YouTube to share and communicate), and Millennials (Generation Y and Z, comfortable with technology). It outlines traits of Millennials including being multitaskers, connected, tech-savvy, wanting instant gratification and work-life balance. It also discusses their expectations for travel, hotels, and customer behavior. Finally, it shares examples of hotel marketing approaches targeting Millennials.
Freespirits - The Professional Travel and Conference organizerslochm
Freespirits Holidays is a privately held company started
in 2008, by experienced Ex Hoteliers.
We have successfully executed the Conferencing
Model and Hotel Accommodations from past 06
years to over 30+ Corporate in Mumbai market like
3Global Services, HDFC Life, ICICI, Religare, JP Morgan,
Sodexo, SHCIL, Moserbaer etc and scores of Individual
Travelers.
As Professional Travel & Conference Organizers, we deliver
more than just Flawlessly run conferences & experiences :
We bring vision, flair and 26 years‘ worth of collective
experience to the creation of genuinely inspiring meetings
and stays.
Freespirits - The Professional Travel and Conference organizerslochm
Freespirits Holidays is a privately held company started
in 2008, by experienced Ex Hoteliers.
We have successfully executed the Conferencing
Model and Hotel Accommodations from past 06
years to over 30+ Corporate in Mumbai market like
3Global Services, HDFC Life, ICICI, Religare, JP Morgan,
Sodexo, SHCIL, Moserbaer etc and scores of Individual
Travelers.
As Professional Travel & Conference Organizers, we deliver
more than just Flawlessly run conferences & experiences :
We bring vision, flair and 26 years‘ worth of collective
experience to the creation of genuinely inspiring meetings
and stays.
Introducing Premier Incoming Group Services, aka PIGS. At #PIGSDMC we aim to be your better partner acting as an extension to your team. As an extension to your local eyes and ears, we bring value through our local connections and creative ideas.
Discover the best holiday packages in agadir at affordable prices here.Find vacation activities in Agadir .Get top attraction rates with easy and fast booking on our exclusive holiday packages in Agadir.
'Self-Publish to Success' - notes from a talkRupertColley
'Self-Publishing to Success' - notes from a talk by Rupert Colley of History In An Hour, presented on 16 November 2013 at Vestry House, part of the Words Over Waltham Forest Festival.
Empowering Early Childhood Leaders to Drive Instructional ChangeTeachstone
Early childhood leaders (center directors, principals, executive directors) have been systematically ignored in the quality improvement efforts that have occurred at the local, state, and national level. Professional learning has been provided to teachers and coaches, but little is available for school leaders. Strong early childhood leadership, grounded in an understanding of the drivers of quality evidenced-based teaching strategies are essential to improving instructional quality. The research around teacher-child interactions as documented in studies improving the Classroom Assessment Scoring System (CLASS) lies at the foundation of quality. This presentation will provide an overview of the CLASS framework for early childhood leaders and discuss strategies that can be used to improve instruction within their schools.
What does the Ice Bucket Challenge mean for CIOs and businesses? Find out here, as shared by Rory O’Neill (Marketing Director, Samsung Mobile Europe) at Gartner Symposium Barcelona 2014.
In this paper, we present the performance evaluation of IP Camera IEEE 802.11 installed near ISA100.11a network. In our simulation, we present a simulation about IP Camera IEEE 802.11 coexistence with ISA100.11a. Simulation result shows that the installation of IP cameras in the ISA100.11a network cause an increase in network throughput and reduce delay required by the mobile node (IP camera) to send data to the fixed node.
Introducing Premier Incoming Group Services, aka PIGS. At #PIGSDMC we aim to be your better partner acting as an extension to your team. As an extension to your local eyes and ears, we bring value through our local connections and creative ideas.
Discover the best holiday packages in agadir at affordable prices here.Find vacation activities in Agadir .Get top attraction rates with easy and fast booking on our exclusive holiday packages in Agadir.
'Self-Publish to Success' - notes from a talkRupertColley
'Self-Publishing to Success' - notes from a talk by Rupert Colley of History In An Hour, presented on 16 November 2013 at Vestry House, part of the Words Over Waltham Forest Festival.
Empowering Early Childhood Leaders to Drive Instructional ChangeTeachstone
Early childhood leaders (center directors, principals, executive directors) have been systematically ignored in the quality improvement efforts that have occurred at the local, state, and national level. Professional learning has been provided to teachers and coaches, but little is available for school leaders. Strong early childhood leadership, grounded in an understanding of the drivers of quality evidenced-based teaching strategies are essential to improving instructional quality. The research around teacher-child interactions as documented in studies improving the Classroom Assessment Scoring System (CLASS) lies at the foundation of quality. This presentation will provide an overview of the CLASS framework for early childhood leaders and discuss strategies that can be used to improve instruction within their schools.
What does the Ice Bucket Challenge mean for CIOs and businesses? Find out here, as shared by Rory O’Neill (Marketing Director, Samsung Mobile Europe) at Gartner Symposium Barcelona 2014.
In this paper, we present the performance evaluation of IP Camera IEEE 802.11 installed near ISA100.11a network. In our simulation, we present a simulation about IP Camera IEEE 802.11 coexistence with ISA100.11a. Simulation result shows that the installation of IP cameras in the ISA100.11a network cause an increase in network throughput and reduce delay required by the mobile node (IP camera) to send data to the fixed node.
Austin Dental Sciences is an open access, peer reviewed, scholarly journal dedicated to publish articles covering all areas of Dental & Oral Sciences.
The journal aims to promote research communications and provide a forum for dentists, researchers, physicians and healthcare professionals to find most recent advances in all areas of dental & oral sciences. Austin Dental Sciences accepts original research articles, reviews, mini reviews, case reports and rapid communication covering all aspects of dental & oral sciences.
Austin Dental Sciences strongly supports the scientific up gradation and fortification in related scientific research community by enhancing access to peer reviewed scientific literary works. Austin Publishing Group also brings universally peer reviewed journals under one roof thereby promoting knowledge sharing, mutual promotion of multidisciplinary science.
The Future of Travel – Starwood Product Innovation & Digital Brand InitiativesHenry V. Bao
By 2020, rising wealth of emerging economies will contribute an estimated $10 trillion to global GDP; of that group, the majority will be today's Millennials. This represents enormous purchasing power that matters much to consumer brands.
The first of its kind, the project was a year-long collaborative effort between Amherst College and Starwood Hotels & Resorts Worldwide. Working with the Starwood Product Innovation unit, we conducted a series of rigorous research on millennials and produced recommendations around the next generation of travelers – with a focus on Digital, Internet of Things, Sustainability, and Design, and more.
This is a presentation to the Corporate teams and Starwood senior executives at Starwood Global HQ in Stamford, Connecticut in 2013.
Creating Unique Guest Experiences In 2019 And BeyondFranckDroin2
Did you know at least 83% of customers expect relevant and personalized products and services to be offered to them? That means the future of hotel businesses hinges on hoteliers being innovative and creative enough to match these new demands. In this mini report, my guest contributors and I share insights that can help you take positive forward momentum.
This is Havas Worldwide Melbourne. An full service, integrated advertising agency. We strive to create ideas that have social significance and that people are compelled to share. In doing so making our client's brands famous and delivering maximum ROI.
VTP Riverview by VTP Realty is providing a lifestyle that is created to provide you unparalleled thrills and an endless euphoric environment for a lifetime. The Project Offer 1,2 and 3BHk luxury Apartments.
For More Details :
Visit - vtp.developerprojects.in
Cakeshop Consulting - Updated March2014Alex W. Chen
Cakeshop Consulting is a boutique marketing and business consulting practice based in Beijing, servicing clients in various industries from all over the world. We advise our clients on access and approach to the China market through the intangible strength of their brand. Sometimes we’re a part of that approach as a functional resource in China.
Our strengths come in many forms including our service and skill backgrounds, creative and cultural backgrounds as well as actual time spent on the ground.
We’re here to help as your marketing counsel and business specialists in the Chinese market on a project-by-project basis or on a long-term partnership basis.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Yves L G – March 2014
Genera&on
C
is
the
Genera+on
Y
(80’s
–
90’s).
The
C
is
for
«
Connected
».
The
Genera+on
C
is
the
genera+on
that
has
grown-‐up
with
a
close
rela+onship
with
technologies.
They
use
them
to
communicate,
collaborate
and
create.
YouTube
Genera&on
is
an
extension
of
Gen
C
as
they
use
YouTube
to
share,
communicate,
be
informed…
It
is
defintely
part
of
their
life.
Millennials
is
Genera+on
Y
(or
C)
and
Z
that
is
comfotable
with
the
technologies’
use
and
quickly
adaptable
with
it.
Some Definitions
3. Yves L G – March 2014
Millennials
are:
-‐
Mul$taskers
(mul+tasking
pros,
can
manage
many
responsabili+es
in
the
same
+me)
-‐
Connected
(know
everything
on
social
medias,
use
them
to
get
informa+on
and
share)
-‐
Tech-‐Savvy
(a
lot
of
skills
to
deals
with
technologies)
Millennials
want:
-‐
Instant
Gra$fica$on
&
Recogni$on
(
feel
like
what
they
are
doing
is
important)
-‐
Work-‐Life
Balance
&
Flexibility
(no
sacrifice
of
their
personal
life
in
order
to
advance
their
careers)
-‐
Collabora$on
(team-‐oriented
and
enjoy
collabora+ng
and
building
friendships
with
colleagues)
-‐
Transparency
(open
and
honest
rela+onship
with
managers
and
co-‐workers)
-‐
Career
Advancement
(opportuni+es
to
develop
their
career
within
the
company
they
choose)
hPp://talent.linkedin.com/blog/index.php/2013/12/8-‐millennials-‐traits-‐you-‐should-‐know-‐about-‐before-‐you-‐hire-‐them
Millennials Characteristics
5. Millennials’ expectations for travel
-‐
Instantaneity
&
Flexibility
of
servcies
-‐
Real
+me
informa+on
-‐
Peer
review
-‐
Share
on
difefrent
social
medias
-‐
Different
booking
structure
-‐
Business
travelers
-‐
Required
essan+als
&
wanted
ameni+es
-‐
Authen+c
local
experiences
-‐
Volunteer
travel
/
Social
responsability
Yves L G – March 2014
hPp://hotel-‐online.com/News/PR2013_2nd/Apr13_MillennialTrends.html
6. Millennials’ expectations for hotels
-‐
Free
Internet
-‐
Casual
food
available
24/24
-‐
7/7
-‐
Self-‐service
Check-‐in/Check-‐out
-‐
Hotel
with
individual
personality
-‐
Mul+-‐use
lobby
encouraging
sociliza+on
between
guests
Yves L G – March 2014
7. Millennials’ customer behavior with
current custormers
-‐
Booking
habits
different
-‐
Peer
reviews
and
strangers
opinions
count
more
-‐
Always
connected
-‐
Empowered
(sel
check-‐in/
check-‐out)
-‐
Visual
mor
eimportant
than
text
-‐
Desire
to
meet
people
and
socialize
in
hotel’s
lobby
Yves L G – March 2014
8. Yves L G – March 2014
Gen
C
or
Millennial
in
image
9. Have
you
heard?
There’s
a
game-‐changer
in
town.
MarrioP
Interna+onal’s
newest
player
in
the
affordable
3-‐star-‐+er
segment
for
Millennial
global
nomads.
It’s
got
the
power
of
MarrioP
behind
it.
The
potency
of
style,
innova&on
and
tech-‐savvyness
surrounding
it.
And
a
whole
lot
of
waPage
to
light
up
its
vibrant
future.
Yves L G – March 2014
10.
11. THIS
IS
RED:
A
NEW
HOTEL
PHILOSOPHY
WHERE
IMAGINATION
DESIGNS
THE
EXPERIENCE
AND
EXPERIENCE
INVENTS
THE
FUTURE.
THIS
IS
NOT
LUXURY.
THIS
IS
ESSENTIAL.
THIS
IS
THE
BUSINESS
STORY
OF
RADISSON
RED
-‐
WELCOME
RED
IS
MORE
THAN
AN
IDEA.
WE
ARE
RE-‐INTERPRETING
THE
GUEST
EXPERIENCE,
STARTING
WITH
THE
WOW:
THE
SENSE
OF
ARRIVAL
IS
A
GALLERY,
IT'S
ARTISTIC,
ENERGETIC,
PROACTIVE
AND
WELCOMING.
AND
THE
ROOMS
MATCH
-‐
STYLISH
AND
MULTI-‐
FUNCTIONAL
-‐
WHERE
THE
WALLS
ARE
A
CANVAS
FOR
MOVIES,
FOR
ART,
FOR
WORK.
THERE'S
A
GREAT
BAR
AND
DELI,
SIMPLE
FOOD
DONE
REALLY
WELL,
ALL
TRULY
CONNECTED.
SPACE
TO
WORK,
SPACE
TO
WORK
OUT,
SPACE
TO
PLAY,
SHOP,
BROWSE,
ADMIRE,
MINGLE
-‐
SPACE
TO
SIMPLY
BE
Yves L G – March 2014
12. More
than
a
Hotel
At
Andaz,
we’ve
set
the
stage
to
ignite
crea+ve
minds
and
bring
eclec+c
souls
together.
Infused
with
character
our
hotels
weave
itself
into
the
fabric
of
its
locale.
Uncover
an
environment
free
of
barriers,
where
ideas
are
exchanged
and
encouraged.
Each
hotel
features
indigenous
designs
capturing
the
sights,
sounds
and
tastes
of
its
surrounding
area.
Our
spaces,
food,
artwork
and
events
bring
an
authen+c,
in+mate
feeling
that
you’re
in
a
place
quite
unlike
anywhere
else
in
the
world.
Every
detail
is
an
opportunity
to
explore
a
unique
des+na+on
and
every
moment
is
a
chance
to
discover
something
new.
Yves L G – March 2014
13. People
+
Passions
Andaz
is
a
Hindi
word
meaning
“personal
style.”
Our
hosts
get
to
know
each
guest
and
have
the
freedom
to
curate
an
inspiring
experience
based
on
the
guest’s
personal
preferences.
A
crea+ve
passion
for
the
area
we
live
and
work
in
is
reflec+ve
in
each
our
staff
members.
They
are
not
only
free,
but
also
encouraged
to
bring
and
display
their
crea+ve
passions
at
work.
It
keeps
us
all
energized
and
excited,
which
in
turn,
sparks
crea+vity
and
inspira+on
in
our
guests.
For
the
people
who
work
here,
adap+ng
to
a
constant
change
s+mulates
excitement.
For
the
people
who
stay
here,
the
perpetual
unscripted
service
inspires
and
fuels
their
work.
Yves L G – March 2014