2. Some people are
self-obsessed…

3. Self-obsession is
a lousy way to
get positive
attention.

4. Do you like to
listen to
others brag
incessantly?

5. No one else
does either.

6. Stop being that guy.

7. It is okay to aim
high, but aim high
on behalf of other
people, too.

8. Earn trust
Promote
others
Introduce
others
Help others
Build skills
Prove yourse

9. But focus less
on style and
more on
substance.

10. Sell less, and
serve more.

11. Sorry Donald Trump (who used to be smart)…
not all attention is good attention.

13. Let others
say good
things
about
you.

14. Lower the
intensity
level.

15. What?
You say
that’s not
enough
guidance?

16. Sell, Don’t Serve
Too often, selling means distorting the
truth. In order to close a deal, you have
to shift the details in your favor:
YES! Sugar water is fun! It will make you
happy! You will be loved! Drink sugar
water!
Here’s a far better strategy: serve the
best interests of people you want to
impress.
Doing this will require some common
sense. It will require the courage to stand
up to takers, who are very good at
deluding themselves that what is best for
them is also best for others…
Adapted from…

17. Prove it
Don’t claim to be visionary.
Don’t call yourself a thought
leader.
These are ridiculous
assertions that are nearly
impossible to validate.
Only make claims you can
prove. You can claim that you
doubled sales, but the claim
will have much greater
impact if your CEO is willing
to be quoted saying that you
doubled sales.
The more evidence you can
cite, the better.
Adapted from…

18. $9.99 on Amazon, but
you can download a PDF
of the book for free, on
one condition…

19. If you find the book
valuable, please buy a
copy on Amazon and give
it as a gift to someone
else.
In this way, we are both
honoring the spirit of the
book.
I am giving you a gift, and
you are giving a gift to
someone else.

20. Your free PDF
download is HERE
BUY IT HERE

21. "An entertaining, practical guide to navigating
one of the most important challenges of our
time. Thanks to Bruce Kasanoff‟s engaging
writing and sage advice, this is an enjoyable
book that‟s full of new ideas to put into action
immediately."
-- Adam Grant, Wharton professor and
bestselling author of Give and Take
“The first thing I want to say about this book, is
that every person graduating college should get a
copy of this, along with a diploma. This is not just
a guide about self-promotion, it is a lot more. It is
a book about how to be successful, with the overarching theme, that if you are a successful human
being, you will be a success in business because
those same traits carry over. Then it gives the
proper advice about how to „self-promote.‟”
-- Christina Ksoll, review on Amazon
BUY IT HERE

22. “Be generous and
expert, trustworthy
and clear, openminded and
adaptable,
persistent and
present.”
Slideshare and book by Bruce Kasanoff. Images by Ollyy/CanStockPhoto