SlideShare a Scribd company logo
1 of 6
CHINA’S RESPONSE TO WAL-MART Wumart Stores
Wumart’s Principle Resources & Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appraising Wumart’s resources and capabilities ,[object Object],Strategic Importance Superfluous Strengths Key Strengths Zone of Irrelevance   Key Weaknesses 1 1 5 10 5 10 Local Brand Strength Knowledge of Local Market Store Locations Philanthropy Government Collaboration Relationship Network Distribution IT Commitment  (Hypothetical only) Grant 2008
Transferability of Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sustaining Performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sustaining  Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Sse wumart group4a_2011
Sse wumart group4a_2011Sse wumart group4a_2011
Sse wumart group4a_201121164
 
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...American Marketing Association | Journals
 
2010 Internet Sales Trends Webinar
2010 Internet Sales Trends Webinar2010 Internet Sales Trends Webinar
2010 Internet Sales Trends WebinarMichael Healey
 

What's hot (6)

Efficiency Effects & Design of Remedies – SOUTH AFRICA – December 2019 OECD d...
Efficiency Effects & Design of Remedies – SOUTH AFRICA – December 2019 OECD d...Efficiency Effects & Design of Remedies – SOUTH AFRICA – December 2019 OECD d...
Efficiency Effects & Design of Remedies – SOUTH AFRICA – December 2019 OECD d...
 
Sse wumart group4a_2011
Sse wumart group4a_2011Sse wumart group4a_2011
Sse wumart group4a_2011
 
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchr...
 
2010 Internet Sales Trends Webinar
2010 Internet Sales Trends Webinar2010 Internet Sales Trends Webinar
2010 Internet Sales Trends Webinar
 
Competition in digital advertising markets – David EVANS – November 2020 OECD...
Competition in digital advertising markets – David EVANS – November 2020 OECD...Competition in digital advertising markets – David EVANS – November 2020 OECD...
Competition in digital advertising markets – David EVANS – November 2020 OECD...
 
Consequences of conglomerates
Consequences of conglomeratesConsequences of conglomerates
Consequences of conglomerates
 

Viewers also liked

Sse Cola Wars Group1.Ppt
Sse Cola Wars Group1.PptSse Cola Wars Group1.Ppt
Sse Cola Wars Group1.Ppteffie483
 
Sse Wu Mart Q(3 4) Group1
Sse Wu Mart Q(3 4) Group1Sse Wu Mart Q(3 4) Group1
Sse Wu Mart Q(3 4) Group1effie483
 
Sse wumart group2b_2011
Sse wumart group2b_2011Sse wumart group2b_2011
Sse wumart group2b_2011Romain Aubert
 
SSE_Wumart_Group4
SSE_Wumart_Group4SSE_Wumart_Group4
SSE_Wumart_Group4Liang Wang
 
Sse wumart group5a_2011
Sse wumart group5a_2011Sse wumart group5a_2011
Sse wumart group5a_2011EMM88
 

Viewers also liked (8)

Sse Cola Wars Group1.Ppt
Sse Cola Wars Group1.PptSse Cola Wars Group1.Ppt
Sse Cola Wars Group1.Ppt
 
Sse Wu Mart Q(3 4) Group1
Sse Wu Mart Q(3 4) Group1Sse Wu Mart Q(3 4) Group1
Sse Wu Mart Q(3 4) Group1
 
Sse wumart group2b_2011
Sse wumart group2b_2011Sse wumart group2b_2011
Sse wumart group2b_2011
 
SSE_Wumart_Group4
SSE_Wumart_Group4SSE_Wumart_Group4
SSE_Wumart_Group4
 
Sse wumart group5a_2011
Sse wumart group5a_2011Sse wumart group5a_2011
Sse wumart group5a_2011
 
Sse wumart group1a_2011.ppt
Sse wumart group1a_2011.pptSse wumart group1a_2011.ppt
Sse wumart group1a_2011.ppt
 
Airtel magic
Airtel magicAirtel magic
Airtel magic
 
Walmart in china
Walmart in chinaWalmart in china
Walmart in china
 

Similar to SSE_Wumart Presentation_Group10#.ppt

Sse Wumart Group 7
Sse Wumart Group 7Sse Wumart Group 7
Sse Wumart Group 7Carolina
 
Sse wumart group6a_2011
Sse wumart group6a_2011Sse wumart group6a_2011
Sse wumart group6a_2011jeanettefinder
 
Wumart Group 8b
Wumart Group 8bWumart Group 8b
Wumart Group 8bcwaldenor
 
ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"
ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"
ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"Peter Turner
 
Body Shop International - Options for Expansion
Body Shop International - Options for ExpansionBody Shop International - Options for Expansion
Body Shop International - Options for ExpansionKamal Chopra
 
Body Shop International - Options for Expansion
Body Shop International - Options for ExpansionBody Shop International - Options for Expansion
Body Shop International - Options for ExpansionKamal Chopra
 
Sse Wumart1 Group12
Sse Wumart1 Group12Sse Wumart1 Group12
Sse Wumart1 Group12guestc73205e
 
Opportunities For Development In The Current Global Economic Crisis
Opportunities For Development In The Current Global Economic CrisisOpportunities For Development In The Current Global Economic Crisis
Opportunities For Development In The Current Global Economic CrisisDaniel Evans
 
1 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp021 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp02shahidch44
 
Haier: Taking a chinese company global in 2011
Haier: Taking a chinese company global in 2011Haier: Taking a chinese company global in 2011
Haier: Taking a chinese company global in 2011Ilaria Fiore
 
Walmart Store Inc 1208412318223884 8
Walmart Store Inc 1208412318223884 8Walmart Store Inc 1208412318223884 8
Walmart Store Inc 1208412318223884 8rogersjr33
 
Wal Mart Store Inc
Wal Mart Store IncWal Mart Store Inc
Wal Mart Store IncZidong Xing
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingrajeev roy
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingguest3bba0e5
 
Things to Know Before Launching an International Meeting
Things to Know Before Launching an International MeetingThings to Know Before Launching an International Meeting
Things to Know Before Launching an International MeetingPeter Turner
 

Similar to SSE_Wumart Presentation_Group10#.ppt (20)

Sse Wumart Group 7
Sse Wumart Group 7Sse Wumart Group 7
Sse Wumart Group 7
 
Sse wumart group6a_2011
Sse wumart group6a_2011Sse wumart group6a_2011
Sse wumart group6a_2011
 
SSE_Wumart_Group4b_2011
SSE_Wumart_Group4b_2011SSE_Wumart_Group4b_2011
SSE_Wumart_Group4b_2011
 
Wumart Group 8b
Wumart Group 8bWumart Group 8b
Wumart Group 8b
 
ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"
ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"
ASAE CRS Lunch 11.24.10 "Facing Your Fears: Intnl Expansion"
 
Sse Wumart Group2
Sse Wumart Group2Sse Wumart Group2
Sse Wumart Group2
 
Body Shop International - Options for Expansion
Body Shop International - Options for ExpansionBody Shop International - Options for Expansion
Body Shop International - Options for Expansion
 
Body Shop International - Options for Expansion
Body Shop International - Options for ExpansionBody Shop International - Options for Expansion
Body Shop International - Options for Expansion
 
Dollar general
Dollar generalDollar general
Dollar general
 
Global Entry Strategy
Global Entry StrategyGlobal Entry Strategy
Global Entry Strategy
 
Sse Wumart1 Group12
Sse Wumart1 Group12Sse Wumart1 Group12
Sse Wumart1 Group12
 
Opportunities For Development In The Current Global Economic Crisis
Opportunities For Development In The Current Global Economic CrisisOpportunities For Development In The Current Global Economic Crisis
Opportunities For Development In The Current Global Economic Crisis
 
1 Retail Strategy
1 Retail Strategy1 Retail Strategy
1 Retail Strategy
 
1 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp021 retailstrategy-090623023621-phpapp02
1 retailstrategy-090623023621-phpapp02
 
Haier: Taking a chinese company global in 2011
Haier: Taking a chinese company global in 2011Haier: Taking a chinese company global in 2011
Haier: Taking a chinese company global in 2011
 
Walmart Store Inc 1208412318223884 8
Walmart Store Inc 1208412318223884 8Walmart Store Inc 1208412318223884 8
Walmart Store Inc 1208412318223884 8
 
Wal Mart Store Inc
Wal Mart Store IncWal Mart Store Inc
Wal Mart Store Inc
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Things to Know Before Launching an International Meeting
Things to Know Before Launching an International MeetingThings to Know Before Launching an International Meeting
Things to Know Before Launching an International Meeting
 

SSE_Wumart Presentation_Group10#.ppt

Editor's Notes

  1. 9