Sse open innovation_group7a_2011
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The document discusses the concept of open innovation and strategy based on an article by Chesbrough and Appleyard. It summarizes that open innovation involves pooling knowledge from various contributors who cannot exert exclusive rights over the innovations. This creates value in two ways but poses challenges to traditional business strategies reliant on ownership. The document also discusses implications for strategy, such as understanding how to balance value creation with value capture. An example of Linden Lab's Second Life business model shows how it facilitates open participation and value creation while still earning revenue.
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![Topic 5: Recent Developments in Strategy Article Presentation: “Open Innovation and Strategy” (Chesbrough, H.C. & Appleyard, M.M.) Group 7a Erik Bengtson [email_address] Richard Gullberg [email_address] Gustaf Sundlöf [email_address] 2304 Media Management Bibliography: When nothing else is noted the presentation is based on: Chesbrough & Appleyard , Carlifornia Management Review, ”Open Innovation and Strategy”, 2007, vol. 50.](https://image.slidesharecdn.com/sseopeninnovationgroup7a2011-110126104546-phpapp01/85/Sse-open-innovation_group7a_2011-1-320.jpg)
![Open Innovation: A new phenomenon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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FROM THE EDITOR
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Since Henry Chesbrough published Open Innovation
(2003), the paradigm he described has been a subject of
great interest and experimentation in corporations. Ches-
brough defined open innovation as breaking down the
boundaries of the corporation so that "valuable ideas can
come from inside or outside the company and can go to
market from inside or outside the company, as well." He
contrasted this open paradigm with the more-traditional
closed innovation paradigm based on the captive R&D
laboratory.
Chesbrough's work encouraged companies to create
porous innovation pipelines and to become more aggres-
sive about licensing, working with start-up companies,
spinning out concepts that don't fit wi ...
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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- 1. Topic 5: Recent Developments in Strategy Article Presentation: “Open Innovation and Strategy” (Chesbrough, H.C. & Appleyard, M.M.) Group 7a Erik Bengtson [email_address] Richard Gullberg [email_address] Gustaf Sundlöf [email_address] 2304 Media Management Bibliography: When nothing else is noted the presentation is based on: Chesbrough & Appleyard , Carlifornia Management Review, ”Open Innovation and Strategy”, 2007, vol. 50.
- 6. Source: Adapted and edited/changed picture, from Chesbrough & Appleyard, Carlifornia Management Review, ”Open Innovation and Strategy”, 2007, vol. 50. Open and closed innovation