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Classics in Innovation and Entrepreneurship
Linköping University, April 05, 2016
Natasha Bank
Eduardo Cadorin
2016-04-05 2Eric von Hippel – The Sources of Innovation
Do you see any connections/discrepancies between Von Hippels work and the
previous classic works that we have been reading in the course?
Please comment on and discuss the role of empirical evidence and methodology
in Von Hippels work.
What are the implications of Von Hippels sources of innovation for the boundaries
ofthe firm (and its related theories e.g. RBV, TCE etc.)?
What is the role of informal know-how trading? What are the implications for
innovation management?
What are major differences and similarities between Von Hippel s contribution on
user innovation and the open innovation concept coined by Chesbrough?
What implications does the notion of architectural innovation (in Henderson
and Clark s article) have for innovation management? And for inter-firm
collaboration?
2016-04-05 3Eric von Hippel – The Sources of Innovation
The innovator:
Is the individual or firm that first develops an
innovation to a useful state as proven by
documented, useful output.
User innovation:
The innovator benefits from using the innovation
Manufacturer innovation:
When the developer expects to benefit by selling the
innovation
2016-04-05 4Eric von Hippel – The Sources of Innovation
The traditional producer innovation paradigm
”It is the producer who as a rule initiates economic
change, and consumers are educated by him if
necessary” (Schumpeter 1934, p.65)
2016-04-05 5Eric von Hippel – The Sources of Innovation
2016-04-05 6Eric von Hippel – The Sources of Innovation
Innovations can come from many different
sources and different industry innovate from
different sources or funnels
Innovators are most often users
Joint user/manufacturer (The locus of almost the
entire innovation process is centered on the
user. Only commercial diffusion is carried out
by the manufacturer.)
Manufacturer ( tractor shovel)
Suppliers ( wire termination machinary)
2016-04-05 7Eric von Hippel – The Sources of Innovation
Innovators are most often users
2016-04-05 8Eric von Hippel – The Sources of Innovation
Schumpeter argued those who succeed at
innovating are rewarde by having temporary
monopoly control over what they have created
leading to enhanced position in market and
temporary profits.
Necessary preconditions
Difficult for innovators to adopt new functional
relationships to their inovations
Innovators must have a poor ability to capture rent
by licensing their innovation-related knowledge to
others
2016-04-05 9Eric von Hippel – The Sources of Innovation
Routes of capturing rent from an innovation for
the innovator
Exploiting the innovation himself while preventing others
from doing so ( property rights) Patent
Licensing others to use his innovation-related knowledge for
a fee
Licencing conveys an innovator´s right to innovation-related
nonembodied knowledge to another) trade secret
legislation
The patent grant has little value to innovators in most fields
2016-04-05 10Eric von Hippel – The Sources of Innovation
Informal Know-how trading
 Even among rivals !!
 Little competitive advantage
 No formal agreements
 R > ∆R
 Good for the whole industry
2016-04-05 11Eric von Hippel – The Sources of Innovation
2016-04-05 12Eric von Hippel – The Sources of Innovation
2016-04-05 13Eric von Hippel – The Sources of Innovation
2016-04-05 14Eric von Hippel – The Sources of Innovation
2016-04-05 15Eric von Hippel – The Sources of Innovation
Implications for innovation management
 How to choose the partners?
 How to choose what should be shared or not?
 How to share the new knowledge within the firm?
3/6/16Title/Lecturer
2016-04-05 17Eric von Hippel – The Sources of Innovation
Henry Chesbrough is known for
coining the term open innovation
”is the use of purposive inflows and
outflows of knowledge to accelerate
internal innovation and expand the
markets for external use of innovation”
2016-04-05 18Eric von Hippel – The Sources of Innovation
Von Hippel vs Henry Chesbrough
Similarities:
 Von Hippel’s ideas contributed to creation of
the concept of the Open Innovation: user
innovation, free revealing...
 Innovation can arise outside the firm
(suppliers, customers, partners, community...)
2016-04-05 19Eric von Hippel – The Sources of Innovation
Von Hippel vs Henry Chesbrough
Differences:
 VH: the knowlegde should be shared freely! All
users are benefited from innovation.
 HC: Business models to support investment in
a project and allow it to scale over time.
 VH: little or no IP protection for innovation.
 HC: IP is a new class of assets that can deliver
additional revenues. Buyer vs Seller.
( free vs open )
2016-04-05 20Eric von Hippel – The Sources of Innovation
Henderson and Clark
Architectural Innovation: The Reconfiguration
of Existing Product Technologies and the
Failure of Established Firms
2016-04-05 21Eric von Hippel – The Sources of Innovation
Henderson and Clark
’’
 Product development requires:
• Component knowledge
• Architectural knowledge
 Two new types of innovation: (p.12)
 Modular Innovation: ”changes only the core
design concepts of a technology.”
 Architectural Innovation ”is the reconfiguration
of an established system to link together
existing components in a new way”.
2016-04-05 22Eric von Hippel – The Sources of Innovation
Henderson and Clark - Architectural Innovation
’’
AIR FAN ROOMS
Improvements in
Blade or Motor
Design
Completely new
design of blade
Portable Fans Air conditioners
Xerox and small copiers
RCA and portable radios
2016-04-05 23Eric von Hippel – The Sources of Innovation
Henderson and Clark - Architectural Innovation
’’
 Incremental:
• reinforce the competitive positions of established firms
• built on core competences and existing architectural
 Radical:
• destroys the usefulness of their existing capabilities
• destroys the usefulness both architectural and
component knowledge
 Architectural:
• Much of the firm know-how is useful and needs to be
applied. But… some is not useful and actually
handicap the firm.
2016-04-05 24Eric von Hippel – The Sources of Innovation
Henderson and Clark - Architectural Innovation
’’
 Implications for innovation management:
• Difficult to recognizing what is useful or not, when
acquiring and applying new knowledge;
• Dominant design.
• Architectural knowlegde: knowledge and capability
are around the recurrent tasks that they perform.
2016-04-05 25Eric von Hippel – The Sources of Innovation
Development of both
knowledge: components
and architecture
Single architecture.
Refinements in components
Practices and procedures
are embedded in the
organization
2016-04-05 26Eric von Hippel – The Sources of Innovation
INCUMBENTS FIRMS
USERS
SUPPLIERS
NEW ENTRANTS
2016-04-05 27Eric von Hippel – The Sources of Innovation
INDUSTRY PIONEERS
PRODUCT USERS
MANUFACTORS
USERS
SUPPLIERS
www.liu.se
Natasha Bank: natasha.bank@liu.se
Eduardo Cadorin: eduardo.cadorin@liu.se

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Sources of innovation Natasha bank & Eduardo Cadorin

  • 1. Classics in Innovation and Entrepreneurship Linköping University, April 05, 2016 Natasha Bank Eduardo Cadorin
  • 2. 2016-04-05 2Eric von Hippel – The Sources of Innovation Do you see any connections/discrepancies between Von Hippels work and the previous classic works that we have been reading in the course? Please comment on and discuss the role of empirical evidence and methodology in Von Hippels work. What are the implications of Von Hippels sources of innovation for the boundaries ofthe firm (and its related theories e.g. RBV, TCE etc.)? What is the role of informal know-how trading? What are the implications for innovation management? What are major differences and similarities between Von Hippel s contribution on user innovation and the open innovation concept coined by Chesbrough? What implications does the notion of architectural innovation (in Henderson and Clark s article) have for innovation management? And for inter-firm collaboration?
  • 3. 2016-04-05 3Eric von Hippel – The Sources of Innovation The innovator: Is the individual or firm that first develops an innovation to a useful state as proven by documented, useful output. User innovation: The innovator benefits from using the innovation Manufacturer innovation: When the developer expects to benefit by selling the innovation
  • 4. 2016-04-05 4Eric von Hippel – The Sources of Innovation The traditional producer innovation paradigm ”It is the producer who as a rule initiates economic change, and consumers are educated by him if necessary” (Schumpeter 1934, p.65)
  • 5. 2016-04-05 5Eric von Hippel – The Sources of Innovation
  • 6. 2016-04-05 6Eric von Hippel – The Sources of Innovation Innovations can come from many different sources and different industry innovate from different sources or funnels Innovators are most often users Joint user/manufacturer (The locus of almost the entire innovation process is centered on the user. Only commercial diffusion is carried out by the manufacturer.) Manufacturer ( tractor shovel) Suppliers ( wire termination machinary)
  • 7. 2016-04-05 7Eric von Hippel – The Sources of Innovation Innovators are most often users
  • 8. 2016-04-05 8Eric von Hippel – The Sources of Innovation Schumpeter argued those who succeed at innovating are rewarde by having temporary monopoly control over what they have created leading to enhanced position in market and temporary profits. Necessary preconditions Difficult for innovators to adopt new functional relationships to their inovations Innovators must have a poor ability to capture rent by licensing their innovation-related knowledge to others
  • 9. 2016-04-05 9Eric von Hippel – The Sources of Innovation Routes of capturing rent from an innovation for the innovator Exploiting the innovation himself while preventing others from doing so ( property rights) Patent Licensing others to use his innovation-related knowledge for a fee Licencing conveys an innovator´s right to innovation-related nonembodied knowledge to another) trade secret legislation The patent grant has little value to innovators in most fields
  • 10. 2016-04-05 10Eric von Hippel – The Sources of Innovation Informal Know-how trading  Even among rivals !!  Little competitive advantage  No formal agreements  R > ∆R  Good for the whole industry
  • 11. 2016-04-05 11Eric von Hippel – The Sources of Innovation
  • 12. 2016-04-05 12Eric von Hippel – The Sources of Innovation
  • 13. 2016-04-05 13Eric von Hippel – The Sources of Innovation
  • 14. 2016-04-05 14Eric von Hippel – The Sources of Innovation
  • 15. 2016-04-05 15Eric von Hippel – The Sources of Innovation Implications for innovation management  How to choose the partners?  How to choose what should be shared or not?  How to share the new knowledge within the firm?
  • 17. 2016-04-05 17Eric von Hippel – The Sources of Innovation Henry Chesbrough is known for coining the term open innovation ”is the use of purposive inflows and outflows of knowledge to accelerate internal innovation and expand the markets for external use of innovation”
  • 18. 2016-04-05 18Eric von Hippel – The Sources of Innovation Von Hippel vs Henry Chesbrough Similarities:  Von Hippel’s ideas contributed to creation of the concept of the Open Innovation: user innovation, free revealing...  Innovation can arise outside the firm (suppliers, customers, partners, community...)
  • 19. 2016-04-05 19Eric von Hippel – The Sources of Innovation Von Hippel vs Henry Chesbrough Differences:  VH: the knowlegde should be shared freely! All users are benefited from innovation.  HC: Business models to support investment in a project and allow it to scale over time.  VH: little or no IP protection for innovation.  HC: IP is a new class of assets that can deliver additional revenues. Buyer vs Seller. ( free vs open )
  • 20. 2016-04-05 20Eric von Hippel – The Sources of Innovation Henderson and Clark Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
  • 21. 2016-04-05 21Eric von Hippel – The Sources of Innovation Henderson and Clark ’’  Product development requires: • Component knowledge • Architectural knowledge  Two new types of innovation: (p.12)  Modular Innovation: ”changes only the core design concepts of a technology.”  Architectural Innovation ”is the reconfiguration of an established system to link together existing components in a new way”.
  • 22. 2016-04-05 22Eric von Hippel – The Sources of Innovation Henderson and Clark - Architectural Innovation ’’ AIR FAN ROOMS Improvements in Blade or Motor Design Completely new design of blade Portable Fans Air conditioners Xerox and small copiers RCA and portable radios
  • 23. 2016-04-05 23Eric von Hippel – The Sources of Innovation Henderson and Clark - Architectural Innovation ’’  Incremental: • reinforce the competitive positions of established firms • built on core competences and existing architectural  Radical: • destroys the usefulness of their existing capabilities • destroys the usefulness both architectural and component knowledge  Architectural: • Much of the firm know-how is useful and needs to be applied. But… some is not useful and actually handicap the firm.
  • 24. 2016-04-05 24Eric von Hippel – The Sources of Innovation Henderson and Clark - Architectural Innovation ’’  Implications for innovation management: • Difficult to recognizing what is useful or not, when acquiring and applying new knowledge; • Dominant design. • Architectural knowlegde: knowledge and capability are around the recurrent tasks that they perform.
  • 25. 2016-04-05 25Eric von Hippel – The Sources of Innovation Development of both knowledge: components and architecture Single architecture. Refinements in components Practices and procedures are embedded in the organization
  • 26. 2016-04-05 26Eric von Hippel – The Sources of Innovation INCUMBENTS FIRMS USERS SUPPLIERS NEW ENTRANTS
  • 27. 2016-04-05 27Eric von Hippel – The Sources of Innovation INDUSTRY PIONEERS PRODUCT USERS MANUFACTORS USERS SUPPLIERS
  • 28. www.liu.se Natasha Bank: natasha.bank@liu.se Eduardo Cadorin: eduardo.cadorin@liu.se

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