This document discusses the current state and opportunities in the global dental devices market. It notes that the market is expected to grow at 8.7% annually through 2015. Dental consumables make up 67% of total dental sales. The document then outlines C.O.R.E.'s key customer segments and products, including carbide and diamond burs. It proposes using various marketing channels like email, direct mail, and social media to generate leads and convert prospects. Content marketing and local sponsorships are suggested to increase consumer awareness of C.O.R.E.'s products.