3.
If the color of a target is unique for that
target, and if that color is known in
advance, color aids both identification and
searching. The gain over black-and-white or
monochrome may be as large as 200%.
Review and Analysis of Color Coding : Research for Visual Displays
5.
If you want to make life simple,
make things the same color.
If you want to keep track of many things
at once, make them be the same color.
Dr. Halberda - John Hopkins University
9.
In the hierarchy of visual memory, we’re
all primarily visual, color is first, symbols
second, numbers are third and words...last.
Graphic Design USA
10. color effects our emotions and those
feelings make things happen
REASON 05