The 2nd Kuwait CSR Conference & Exhibition 2017 مؤتمر ومعرض الكويت الثاني للمسؤولية الاجتماعية

1. ‫ﺑﻌﻨﻮﺍﻥ‬ ‫ﺑﺤﺜﻴﺔ‬ ‫ﻭﺭﻗﺔ‬
‫ﻣﻔﻬﻮﻡ‬ ‫ﻟﺘﻄﻮﺭ‬ ‫ﺗﻨﻈﻴﺮﻳﺔ‬ ‫ﺭﺅﻳﺔ‬‫ﺍﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﺍﻟﻤﺴﺌﻮﻟﻴﺔ‬
‫ﻭ‬‫ﺍﻫﻤﻴﺘﻬﺎ‬‫ﻣﻨﻆ‬ ‫ﻣﻦ‬‫ﻭﺭ‬‫ﺩﻭﻟﻰ‬
:‫ﺍﻋﺪﺍﺩ‬
.‫ﺃ‬.‫ﻡ‬‫ﺧﻀﺮ‬ ‫ﻧﺮﻣﻴﻦ‬ ‫ﺩ‬
‫ﺍﻟﻘﺎﻫﺮﺓ‬ ‫ﺍﻻﻋﻼﻡ-ﺟﺎﻣﻌﺔ‬ ‫ﺑﻜﻠﻴﺔ‬ ‫ﺍﻟﻤﺴﺎﻋﺪ‬ ‫ﺍﻻﻋﻼﻡ‬ ‫ﺍﺳﺘﺎﺫ‬
2017

2. U:‫ﻤﻘدﻤﺔ‬
‫اﻻﻗﺘﺼﺎدﻴﺔ‬ ‫اﻟﺴﺎﺤﺔ‬ ‫ﻤﻴزت‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤظﺎﻫر‬ ‫ﻤن‬ ‫ﻟﻠﻌدﻴد‬ ‫طﺒﻴﻌﻴﺔ‬ ‫ﻛﻨﺘﻴﺠﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻔﻬوم‬ ‫ظﻬر‬
:‫أﻫﻤﻬﺎ‬ ‫ﻤن‬ ‫اﻟﺘﻲ‬ ‫و‬ ‫اﻟدوﻟﻴﺔ‬
‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻵﺜﺎر‬ ‫ﻫذﻩ‬ ‫ﻟﻌﻼج‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫إﻫﻤﺎﻝ‬ ‫و‬ ،‫ة‬‫ر‬‫اﻷﺨﻴ‬ ‫ات‬‫و‬‫اﻟﺴﻨ‬ ‫ﻓﻲ‬ ‫اﻟﺒﻴﺌﻴﺔ‬ ‫ارث‬‫و‬‫اﻟﻛ‬ ‫ﺘﻔﺎﻗم‬
.‫أﺴﺎﺴﻲ‬ ‫ﺒﺸﻛﻝ‬ ‫ﺒﺤﻲ‬‫ر‬‫اﻟ‬ ‫ﺒﺎﻟﺠﺎﻨب‬ ‫اﻫﺘﻤﺎﻤﻬﺎ‬ ‫و‬ ،‫اﻹﻨﺴﺎن‬ ‫و‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻨﺸﺎطﺎﺘﻬﺎ‬
‫ﻤﻤﺎ‬ ،‫ى‬‫اﻟﻛﺒر‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟرﺸوة‬ ‫و‬ ‫اﻟﻔﺴﺎد‬ ‫ﻗﻀﺎﻴﺎ‬ ‫و‬ ‫اﻟﻘﺎﻨوﻨﻴﺔ‬ ‫و‬ ‫اﻷﺨﻼﻗﻴﺔ‬ ‫اﻟﻔﻀﺎﺌﺢ‬ ‫اﻴد‬‫ز‬‫ﺘ‬
.‫ﻋﻤﻼﺌﻬﺎ‬ ‫أﻤﺎم‬ ‫ﺘﻬﺎ‬‫ر‬‫ﺼو‬ ‫ﺘﺸوﻴﻪ‬ ‫و‬ ‫ﻟﺴﻤﻌﺘﻬﺎ‬ ‫ﻓﻘداﻨﻬﺎ‬ ‫ﻴﻬددﻫﺎ‬ ‫أﺼﺒﺢ‬
‫ﻴﺘﻌﻠق‬ ‫ﻤﺎ‬ ‫ﻛﻝ‬ ‫ﻓﺔ‬‫ر‬‫ﻤﻌ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺠﻤﻬور‬ ‫ﻫذا‬ ‫ﺤرص‬ ‫و‬ ،‫اﻟﻌﻤﻼء/اﻟﻤﺴﺘﻬﻠﻛﻴن‬ ‫ﺠﻤﻬور‬ ‫ﻟدى‬ ‫اﻟوﻋﻲ‬ ‫اﻴد‬‫ز‬‫ﺘ‬
.‫اﻟﺒﻴﺌﺔ‬ ‫و‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻋﻠﻰ‬ ‫اﺘﻬﺎ‬‫ر‬‫ﺘﺄﺜﻴ‬ ‫و‬ ‫ﻋﻤﻠﻬﺎ‬ ‫طﺒﻴﻌﺔ‬ ‫و‬ ‫اﻟﺸرﻛﺔ‬ ‫ﺒﺄداء‬
‫ﺤﻘوق‬ ‫ﺤﻤﺎﻴﺔ‬ ‫و‬ ،‫اﻹﻨﺴﺎن‬ ‫ﺤﻘوق‬ ‫ﺤﻤﺎﻴﺔ‬ ‫ﻤﻨظﻤﺎت‬ ،‫اﻟﺤﻛوﻤﻴﺔ‬ ‫ﻏﻴر‬ ‫اﻟﻤﻨظﻤﺎت‬ ‫ﻗﺒﻝ‬ ‫ﻤن‬ ‫اﻟﻀﻐط‬ ‫اﻴد‬‫ز‬‫ﺘ‬
‫و‬ ‫اﻟﺒﻴﺌﻴﺔ‬ ‫و‬ ‫اﻹﻨﺴﺎﻨﻴﺔ‬ ‫اﻨب‬‫و‬‫ﺒﺎﻟﺠ‬ ‫ﺘﻬﺘم‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨظﻤﺎت‬ ‫ﻤن‬ ‫ﻫﺎ‬‫ﻏﻴر‬ ‫و‬ ،‫اﻟﺒﻴﺌﺔ‬ ‫ﺤﻤﺎﻴﺔ‬ ‫ﻤﻨظﻤﺎت‬ ‫و‬ ،‫اﻟﻌﻤﺎﻝ‬
.‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫أﻨﺸطﺔ‬ ‫و‬ ‫ﻤﻤﺎرﺴﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻛﺒﻴر‬ ‫ﺒﺸﻛﻝ‬ ‫أﺜرت‬ ‫اﻟﻀﻐوطﺎت‬ ‫ﻫذﻩ‬ ،‫اﻷﺨﻼﻗﻴﺔ‬
‫ة‬‫ر‬‫ﻛﺒﻴ‬ ‫ﻤﻔﺎﺴد‬ ‫إﻟﻰ‬ ‫ﺘؤدي‬ ‫اﻟﺴوق‬ ‫ﻻﻗﺘﺼﺎد‬ ‫اﻟﻤطﻠﻘﺔ‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺤ‬ ‫أن‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫و‬ ‫اﻻﻗﺘﺼﺎدﻴﺔ‬ ‫اﻷزﻤﺎت‬ ‫أﺜﺒﺘت‬
‫و‬ ‫اﻟﻤﺴﺘداﻤﺔ‬ ‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﻛﻤﻔﻬوم‬ ‫ﻤﻔﺎﻫﻴم‬ ‫ﻓﺈن‬ ‫ﻟذﻟك‬ ،‫اﻟﺒﻴﺌﻲ‬ ‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻲ‬ ‫و‬ ‫اﻻﻗﺘﺼﺎدي‬ ‫اﻟﻤﺠﺎﻝ‬ ‫ﻓﻲ‬ ‫اء‬‫و‬‫ﺴ‬
‫و‬ ،‫اﻟﺒﻴﺌﻴﺔ‬ ‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫و‬ ‫اﻻﻗﺘﺼﺎدﻴﺔ‬ ‫اﻨب‬‫و‬‫اﻟﺠ‬ ‫ﺒﻴن‬ ‫ازن‬‫و‬‫اﻟﺘ‬ ‫إﻋﺎدة‬ ‫ﺸﺄﻨﻬﺎ‬ ‫ﻤن‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
.‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬ ‫ﻤﺨﺘﻠف‬ ‫ﺘﺠﺎﻩ‬ ‫اﺠﺒﺎﺘﻬﺎ‬‫و‬ ‫و‬ ‫ﻟﻠﺸرﻛﺎت‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﺌد‬‫و‬‫اﻟﻌ‬ ‫ﺒﻴن‬ ‫اﻟﻬوة‬ ‫ﻤﻌﺎﻟﺠﺔ‬
‫اﻓﺎ‬‫ر‬‫أط‬ ‫ﻟﻴﺸﻤﻝ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻫذﻩ‬ ‫ﻨطﺎق‬ ‫اﻤﺘد‬ ‫ﻛﻤﺎ‬ ،‫ﻛﺒﻴر‬ ‫ﺒﺸﻛﻝ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻔﺎﻫﻴم‬ ‫ﺘطورت‬ ‫ﻗد‬ ‫و‬
‫ﻋﻠﻰ‬ ‫ﻴﺘوﺠب‬ ‫اﻟﺘﻲ‬ ‫و‬ ‫اﻟﻤﺴﺘﻔﻴدة‬ ‫اف‬‫ر‬‫اﻷط‬ ‫أﻫم‬ ‫ﻤن‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺒﺸ‬ ‫ارد‬‫و‬‫اﻟﻤ‬ ‫ﺘﻌﺘﺒر‬ ‫و‬ ،‫ﺨﺎرﺠﻴﺔ‬ ‫ى‬‫أﺨر‬ ‫و‬ ‫داﺨﻠﻴﺔ‬
‫ة‬‫ر‬‫ﻀرو‬ ‫ﻴﻌﺘﺒر‬ ‫ي‬‫اﻟﺒﺸر‬ ‫اﻟﻤورد‬ ‫ﺘﺠﺎﻩ‬ ‫اﻟﻤﺴﺌوﻝ‬ ‫ام‬‫ز‬‫اﻻﻟﺘ‬ ‫و‬ ،‫ﺘﺠﺎﻫﻬﺎ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻤﺴؤوﻟﻴﺎﺘﻬﺎ‬ ‫ﺘؤدي‬ ‫أن‬ ‫اﻟﻤﻨظﻤﺔ‬
.‫ﻋﺎم‬ ‫ﺒﺸﻛﻝ‬ ‫اﻟﻛﻠﻲ‬ ‫اﻷداء‬ ‫ﺘﺤﺴﻴن‬ ‫أﺠﻝ‬ ‫ﻤن‬
‫ﺒﻨﺎء‬ ‫ﻓﻲ‬ ‫ﺘﻌﺘﻤد‬ ‫اﻟﺸرﻛﺎت‬ ‫ﺘﻠك‬ ‫ﺘﻌد‬ ‫وﻟم‬ ،‫ﻓﺤﺴب‬ ‫ﺒﺤﻴﺘﻬﺎ‬‫ر‬ ‫ﻋﻠﻰ‬ ‫ﻴﻌﺘﻤد‬ ‫اﻟﺨﺎص‬ ‫اﻟﻘطﺎع‬ ‫ﺸرﻛﺎت‬ ‫ﺘﻘﻴﻴم‬ ‫ﻴﻌد‬ ‫وﻟم‬
‫ﻋﻠﻰ‬ ‫ة‬‫ر‬‫ﻗﺎد‬ ‫ﻋﻤﻝ‬ ‫ﺒﻴﺌﺔ‬ ‫ﺨﻠق‬ ‫ﻋﻠﻰ‬ ‫ﺘﺴﺎﻋد‬ ‫ﺤدﻴﺜﺔ‬ ‫ﻤﻔﺎﻫﻴم‬ ‫ظﻬرت‬ ‫ﻓﻘد‬ ،‫ﻓﻘط‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫ﻫﺎ‬‫اﻛز‬‫ر‬‫ﻤ‬ ‫ﻋﻠﻰ‬ ‫ﺴﻤﻌﺘﻬﺎ‬
‫وﻛﺎن‬ .‫اﻟﻌﺎﻟم‬ ‫أﻨﺤﺎء‬ ‫ﻋﺒر‬ ‫ﻴﺔ‬‫ر‬‫اﻹدا‬‫و‬ ‫اﻟﺘﻛﻨوﻟوﺠﻴﺔ‬‫و‬ ‫اﻻﻗﺘﺼﺎدﻴﺔ‬ ‫اﻨب‬‫و‬‫اﻟﺠ‬ ‫ﻓﻲ‬ ‫ﻋﺔ‬‫اﻟﻤﺘﺴﺎر‬ ‫ات‬‫ر‬‫اﻟﺘطو‬ ‫ﻤﻊ‬ ‫اﻟﺘﻌﺎﻤﻝ‬
‫اﻟﺨﺎص‬ ‫اﻟﻘطﺎع‬ ‫ﻤؤﺴﺴﺎت‬ ‫دور‬ ‫أﺼﺒﺢ‬ ‫وﻗد‬ ."‫ﻟﻠﺸرﻛﺎت‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫"اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻔﻬوم‬ ‫اﻟﻤﻔﺎﻫﻴم‬ ‫ﻫذﻩ‬ ‫أﺒرز‬ ‫ﻤن‬
،‫اﻟﻤﺠﺎﻝ‬ ‫ﻫذا‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﻘدﻤﺔ‬ ‫اﻻﻗﺘﺼﺎدات‬ ‫ﺘﺤﻘﻘﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺠﺎﺤﺎت‬ ‫أﺜﺒﺘﺘﻪ‬ ‫ﻤﺎ‬ ‫وﻫو‬ ،‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻓﻲ‬ ً‫ﺎ‬‫ﻴ‬‫ر‬‫ﻤﺤو‬
‫ﺘوﺴﻴﻊ‬ ‫ة‬‫ر‬‫ﻀرو‬ ‫إﻟﻰ‬ ‫وﺘﻨﺒﻬت‬ ،‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻋن‬ ‫ﻤﻌزوﻟﺔ‬ ‫ﻏﻴر‬ ‫أﻨﻬﺎ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻘطﺎع‬ ‫ﻤؤﺴﺴﺎت‬ ‫أدرﻛت‬ ‫وﻗد‬

3. ‫اﻷﺨذ‬ ‫ة‬‫ر‬‫ﻀرو‬ ‫ﻟﻰ‬ٕ‫ا‬‫و‬ ،‫اﻟﺒﻴﺌﺔ‬‫و‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻫﻤوم‬ ‫ﻤﺜﻝ‬ ،‫اﻹﻨﺘﺎﺠﻴﺔ‬ ‫اﻟﻨﺸﺎطﺎت‬ ‫ﻤن‬ ‫أﻛﺜر‬ ‫ﻫو‬ ‫ﻤﺎ‬ ‫ﻟﺘﺸﻤﻝ‬ ‫ﻨﺸﺎطﺎﺘﻬﺎ‬
‫اﻟﻨﻤو‬ ‫وﻫﻲ‬ ‫اﻟﻤﺴﺘداﻤﺔ‬ ‫ﻟﻠﺘﻨﻤﻴﺔ‬ ‫اﻟﻌﺎﻟﻤﻲ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﺠﻠس‬ ‫ﻓﻬﺎ‬ّ‫ﻋر‬ ‫اﻟﺘﻲ‬ ‫اﻟﺜﻼﺜﺔ‬ ‫اﻷﻀﻼع‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﺒﻌﻴن‬
.‫اﻟﺒﻴﺌﺔ‬ ‫وﺤﻤﺎﻴﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻘدم‬‫و‬ ‫اﻻﻗﺘﺼﺎدي‬
U:‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺘﻌرﻴف‬ : ‫أوﻻ‬
‫ﺒﺎﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺘﺒطﺔ‬‫ر‬‫اﻟﻤ‬ ‫ﻴﻔﺎت‬‫ر‬‫اﻟﺘﻌ‬ ‫أﻫم‬ ‫ﻨﻌرض‬ ‫ﻴﻠﻲ‬ ‫ﻓﻴﻤﺎ‬ ‫و‬ ،‫ﻵﺨر‬ ‫اﻗﺘﺼﺎدي‬ ‫ﻤن‬ ‫اﻟﻤﻔﻬوم‬ ‫ﻫذا‬ ‫ﻴف‬‫ر‬‫ﺘﻌ‬ ‫اﺨﺘﻠف‬
.‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺎت‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬
‫إﻟﻰ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺨﻼﻟﻪ‬ ‫ﻤن‬ ‫ﺘﺴﻌﻰ‬ ،‫اﻟﻤﺠﺘﻤﻊ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺒﻴن‬ ‫أﺨﻼﻗﻲ‬ ‫ام‬‫ز‬‫اﻟﺘ‬ ‫ﻫﻲ‬ ‫ﻟﻠﻤﻨظﻤﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫أداﺌﻬﺎ‬ ‫ﺘﺤﺴﻴن‬ ‫و‬ ‫ﻨﺠﺎﺤﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﻩ‬‫ر‬‫ﺒدو‬ ‫ﻴﻨﻌﻛس‬ ‫اﻟذي‬ ‫و‬ ،‫ﻋﺎم‬ ‫ﺒﺸﻛﻝ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺒﻴن‬ ‫و‬ ‫ﺒﻴﻨﻬﺎ‬ ‫اﺒط‬‫و‬‫اﻟر‬ ‫ﺘﻘوﻴﺔ‬
. ‫اﻟﻤﺴﺘﻘﺒﻠﻲ‬
) ‫ﻛﺎروﻝ‬ ‫ى‬‫ﻴر‬Carrol‫ﻛﻔﺎءة‬ :‫ﻫﻲ‬ ‫ﺒﻌﺔ‬‫ر‬‫أ‬ ‫ﻤﺴﺘوﻴﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺘﺸﻤﻝ‬ ‫ﻟﻠﻤﻨظﻤﺔ‬ ‫اﻟﻛﻠﻴﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫أن‬ (
‫ﺒﻔﻌﺎﻟﻴﺔ‬ ‫اﻟﺨدﻤﺎت‬ ‫و‬ ‫اﻟﺴﻠﻊ‬ ‫إﻨﺘﺎج‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﻌﻤﻝ‬ ‫أن‬ ‫ﻓﻴﺠب‬ ، (‫اﻷوﻝ‬ ‫)اﻟﻤﺴﺘوى‬ ‫اﻻﻗﺘﺼﺎدي‬ ‫اﻷداء‬
‫و‬ ‫اﻨﻴن‬‫و‬‫ﺒﺎﻟﻘ‬ ‫ام‬‫ز‬‫اﻻﻟﺘ‬ ‫ﻀوء‬ ‫ﻓﻲ‬ ‫ذﻟك‬ ‫ﻴﺘم‬ ‫أن‬ ‫ﻴﺠب‬ ‫و‬ ،‫اﻟﻤطﻠوﺒﺔ‬ ‫ﺒﺎح‬‫ر‬‫اﻷ‬ ‫ﻤﺴﺘوﻴﺎت‬ ‫ﻟﺘﺤﻘﻴق‬ ‫ﺘﺴﻌﻰ‬ ‫أن‬ ‫و‬ ‫وﻨﺠﺎح‬
‫ﺘﻬﺘم‬ ‫أن‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻤن‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻴﻨﺘظر‬ ‫و‬ ‫ﻫذا‬ ،‫ظﻠﻬﺎ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﻌﻤﻝ‬ ‫اﻟﺘﻲ‬ (‫اﻟﺜﺎﻨﻲ‬ ‫)اﻟﻤﺴﺘوى‬ ‫ﻴﻌﺎت‬‫ر‬‫اﻟﺘﺸ‬
‫اﻷﻤﺎﻨﺔ‬ ‫و‬ ‫اﻟﻌداﻟﺔ‬ ‫اﻋﺎة‬‫ر‬‫ﻤ‬ ‫ﻴﺠب‬ ‫إذ‬ ،‫ﻓﻴﻪ‬ ‫ﺘﻌﻤﻝ‬ ‫اﻟذي‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺘﺠﺎﻩ‬ (‫اﻟﺜﺎﻟث‬ ‫)اﻟﻤﺴﺘوى‬ ‫اﻷﺨﻼﻗﻴﺔ‬ ‫ﺒﺎﻟﻤﺴؤوﻟﻴﺎت‬
‫و‬ ‫اﺒﻊ‬‫ر‬‫اﻟ‬ ‫)اﻟﻤﺴﺘوى‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺘﻘدﻴ‬ ‫اﻟﺘطوﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺎت‬ ‫أﻤﺎ‬ ،‫ﻤﻌﻬﺎ‬ ‫اﻟﻤﺘﻌﺎﻤﻠﻴن‬ ‫و‬ ‫ﺒﻬﺎ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﻤﻊ‬ ‫ﻤﻌﺎﻤﻼﺘﻬﺎ‬ ‫ﻓﻲ‬
‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻝ‬ ‫و‬ ‫ﺒﻴﺌﺘﻬﺎ‬ ‫ﻟﻤﺘطﻠﺒﺎت‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﻘدﻴر‬ ‫و‬ ‫ﺸﻌور‬ ‫ﻤدى‬ ‫إﻟﻰ‬ ‫ﻓﺘرﺠﻊ‬ (‫ة‬‫ر‬‫اﻟﺨﻴ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫أﻴﻀﺎ‬ ‫ﺘﺴﻤﻰ‬
. ‫ﻫﺎ‬‫ﻏﻴر‬ ‫و‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺨﻴ‬ ‫اﻤﺞ‬‫ر‬‫اﻟﺒ‬ ‫ﺘﻤوﻴﻝ‬ ‫و‬ ‫اﻟﻌﻤﺎﻟﺔ‬ ‫ﻓرص‬ ‫إﺘﺎﺤﺔ‬ ‫و‬ ‫اﻟﻤﻌوﻗﻴن‬ ‫ﻴب‬‫ر‬‫ﺘد‬ ‫اﻤﺞ‬‫ر‬‫ﺒ‬ ‫ﻛﺈﻋداد‬ ،‫ﻓﻴﻬﺎ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬
‫ه‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫أن‬ ‫ي‬‫اﻟﻌﺎﻤر‬ ‫و‬ ‫اﻟﻐﺎﻟﺒﻲ‬ ‫ى‬‫ﻴر‬‫ى‬‫اﻟﻤﻨظﻤﺔ‬ ‫ﺒﻤوﺠﺒﻪ‬ ‫ﺘﻠﺘزم‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫و‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺒﻴن‬ ‫ﻋﻘد‬
‫اﻟذي‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻗﺒﻝ‬ ‫ﻤن‬ ‫ام‬‫ز‬‫اﻟﺘ‬ ‫أﻨﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫إﻟﻴﻬﺎ‬ ‫ﻴﻨظر‬ ‫و‬ ‫ﻤﺼﻠﺤﺘﻪ‬ ‫ﻴﺤﻘق‬ ‫ﺒﻤﺎ‬ ‫و‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺒﺈرﻀﺎء‬
‫ﺨﻠق‬ ‫و‬ ‫اﻟﺘﻠوث‬ ‫ﻤﻛﺎﻓﺤﺔ‬ ‫و‬ ‫اﻟﻔﻘر‬ ‫ﺒﺔ‬‫ر‬‫ﻤﺤﺎ‬ ‫ﻤﺜﻝ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻷﻨﺸطﺔ‬ ‫ﻤن‬ ‫ﺒﺎﻟﻛﺜﻴر‬ ‫ﻗﻴﺎﻨﻬﺎ‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫ﻓﻴﻪ‬ ‫ﺘﻌﻴش‬
. ‫اﻟﺨدﻤﺎت‬ ‫ﻤن‬ ‫ﻫﺎ‬‫ﻏﻴر‬ ‫و‬ ،‫اﺼﻼت‬‫و‬‫اﻟﻤ‬ ،‫اﻹﺴﻛﺎن‬ ،‫اﻟﺼﺤﺔ‬ :‫اﻟﻤﺸﺎﻛﻝ‬ ‫ﻤن‬ ‫اﻟﻛﺜﻴر‬ ‫ﺤﻝ‬ ‫اﻟﻌﻤﻝ‬ ‫ﻓرص‬
‫ﺘﺤﻘﻴق‬ ‫إﻟﻰ‬ ‫ﻟﻠوﺼوﻝ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﺘﺨذﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﻓﻌﺎﻝ‬ ‫و‬ ‫ات‬‫ر‬‫ا‬‫ر‬‫اﻟﻘ‬ ‫ﻤﺠﻤوﻋﺔ‬ ‫ﻫﻲ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫اﻻﻗﺘﺼﺎدﻴﺔ‬ ‫اﻟﻤﻨﺎﻓﻊ‬ ‫ﻤن‬ ‫ءا‬‫ﺠز‬ ‫اﻷﻤر‬ ‫ﻨﻬﺎﻴﺔ‬ ‫ﻓﻲ‬ ‫ﺘﻤﺜﻝ‬ ‫اﻟﺘﻲ‬ ‫و‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻓﻲ‬ ‫اﻟﺴﺎﺌدة‬ ‫اﻟﻘﻴم‬ ‫و‬ ‫ﻏوﺒﺔ‬‫اﻟﻤر‬ ‫اﻷﻫداف‬
. ‫اﺘﻴﺠﻴﺘﻬﺎ‬‫ر‬‫إﺴﺘ‬ ‫ﻤن‬ ‫ء‬‫ﻛﺠز‬ ‫ﺘﺤﻘﻴﻘﻬﺎ‬ ‫إﻟﻰ‬ ‫اﻟﺴﺎﻋﻴﺔ‬ ‫و‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ة‬‫ر‬‫ﻹدا‬ ‫ة‬‫ر‬‫اﻟﻤﺒﺎﺸ‬

4. ،‫اﻟﻤﺴﺎﺌﻠﺔ‬ ‫و‬ ‫ﺒﺎﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻴﺘﺴم‬ ‫ﻨﺤو‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨظﻤﺎت‬ ‫ﺘﺼرف‬ ‫ﺘﻌﻨﻲ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺎت‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫و‬ ‫اﻟﻤوظﻔون‬ ‫ﻓﻴﻬم‬ ‫ﺒﻤن‬ ‫ى‬‫اﻷﺨر‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬ ‫أﻤﺎم‬ ‫ﻟﻛن‬ ‫و‬ ،‫اﻟﻤﻠﻛﻴﺔ‬ ‫ﺤﻘوق‬ ‫أﺼﺤﺎب‬ ‫أﻤﺎم‬ ‫ﻓﻘط‬ ‫ﻟﻴس‬
. ‫اﻟﻘﺎدﻤﺔ‬ ‫اﻷﺠﻴﺎﻝ‬ ‫و‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﻤﺠﺘﻤﻌﺎت‬ ‫و‬ ‫اﻟﺸرﻛﺎء‬ ‫و‬ ‫اﻟﺤﻛوﻤﺔ‬ ‫و‬ ‫اﻟﻌﻤﻼء‬
: ‫ان‬ ‫اﻟﻘوﻝ‬ ‫ﻴﻤﻛن‬ ‫ﻴف‬‫ر‬‫اﻟﺘﻌﺎ‬ ‫ﻟﻬذﻩ‬ ‫ا‬‫ر‬‫اﺨﺘﺼﺎ‬ ‫و‬
‫ﻤن‬ ‫ﻤﺠﻤوﻋﺔ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻟﻤﺴﺌوﻝ‬ ‫اﻟﺘﺼرف‬ ‫و‬ ‫اﻷﺨﻼﻗﻲ‬ ‫ام‬‫ز‬‫اﻻﻟﺘ‬ ‫ﻫﻲ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫ﻨﺠد‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫اﻤﺞ‬‫ر‬‫ﺒ‬ ‫ﻤن‬ ‫اﻟﻤﺴﺘﻔﻴدة‬ ‫اف‬‫ر‬‫اﻷط‬ ‫أﻫم‬ ‫ﻤن‬ ‫و‬ ،‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬ ‫ﻫم‬ ‫و‬ ‫اف‬‫ر‬‫اﻷط‬
‫ﻤﻛﺎﻨﺔ‬ ‫و‬ ‫دور‬ ‫ﻟﻴﻌزز‬ ‫ﺠﺎء‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻔﻬوم‬ ‫أن‬ ‫ﻴﻌﻛس‬ ‫ﻫذا‬ ‫و‬ ،‫اﻟﺒﻴﺌﺔ‬ ‫و‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻤن‬ ‫ﻛﻼ‬
‫ﻤﺸﻛﻼت‬ ‫ﺤﻝ‬ ‫ﻓﻲ‬ ‫ﻴﺴﻬم‬ ‫اﺠﺘﻤﺎﻋﻲ‬ ‫ﻛﻛﻴﺎن‬ ‫أﻴﻀﺎ‬ ‫إﻨﻤﺎ‬ ‫اﻗﺘﺼﺎدي‬ ‫ﻛﻛﻴﺎن‬ ‫ﻓﻘط‬ ‫ﻟﻴس‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨظﻤﺎت‬
.‫ﻫﺎ‬‫إطﺎر‬ ‫ﻓﻲ‬ ‫ﻴﻌﻤﻝ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬ ‫و‬ ‫اﻟﻤﺠﺘﻤﻊ‬
U:‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺎت‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻔﻬوم‬ ‫ﻨﺸﺄة‬ : ‫ﺜﺎﻨﻴﺎ‬
‫و‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﺒﻴن‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﺒﺨﺼوص‬ ‫ﻴن‬‫ر‬‫اﻟﻌﺸ‬ ‫اﻟﻘرن‬ ‫ﺒداﻴﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺠدﻝ‬ ‫ﻤن‬ ‫اﻟﻛﺜﻴر‬ ‫ظﻬر‬
‫ﻫذﻩ‬ ‫ﻴف‬‫ر‬‫ﺒﺘﻌ‬ (‫ﻴدﻤﺎن‬‫ر‬‫ﻓ‬ ‫)ﻤﻴﻠﺘون‬ ‫ﻫو‬ ‫و‬ ‫ﻴﻛﻴﻴن‬‫ر‬‫اﻷﻤ‬ ‫اﻻﻗﺘﺼﺎد‬ ‫ﻋﻠﻤﺎء‬ ‫أﺤد‬ ‫ﻗﺎم‬ ‫اﻟﺨﻤﺴﻴﻨﺎت‬ ‫ﻓﻲ‬ ‫و‬ ،‫اﻟﻤﺠﺘﻤﻊ‬
‫ﻓﻲ‬ ‫ﺘﺘﻠﺨص‬ ‫اﻟﺤر‬ ‫اﻻﻗﺘﺼﺎدي‬ ‫اﻟﻨظﺎم‬ ‫ﻓﻲ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺎت‬ ‫اﻷﺴﺎﺴﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫"إن‬ :‫ﻗﺎﻝ‬ ‫ﺤﻴن‬ ‫اﻟﻌﻼﻗﺔ‬
‫ﻓﻲ‬ ‫ﻤﻨﻬﺎ‬ ‫ﻤوﺠود‬ ‫ﻫو‬ ‫ﻤﺎ‬ ‫اء‬‫و‬‫ﺴ‬ ،‫ﻟﻠﻤﺠﺘﻤﻊ‬ ‫اﻷﺴﺎﺴﻴﺔ‬ ‫اﻟﻘﺎﻋد‬ ‫ﻤﻊ‬ ‫ذﻟك‬ ‫ﻴﺘﻌﺎرض‬ ‫أﻻ‬ ‫ﺒﺸرط‬ ‫ﺒﺎح‬‫ر‬‫اﻷ‬ ‫ﺘﺤﻘﻴق‬
."‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻘﻴم‬ ‫و‬ ‫اف‬‫ر‬‫اﻷﻋ‬ ‫ﻓﻲ‬ ‫أو‬ ‫اﻨﻴن‬‫و‬‫اﻟﻘ‬
‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫)ﺒﺄﺒﻲ‬ ‫ﻴﻠﻘب‬ ‫أن‬ (‫ﺒﺎون‬ ‫)ﻫﺎورد‬ ‫اﺴﺘﺤق‬ (‫اﻷﻋﻤﺎﻝ‬ ‫رﺠﻝ‬ ‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫)اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻛﺘﺎﺒﺔ‬ ‫ﻓﻲ‬ ‫و‬
‫ﺒﺄداء‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ام‬‫ز‬‫:"اﻟﺘ‬ ‫ﺒﺄﻨﻪ‬ ‫اﻟﻤﻔﻬوم‬ ‫ﻟﻬذا‬ ‫ﻴف‬‫ر‬‫ﺘﻌ‬ ‫أوﻝ‬ ‫أﺴس‬ ‫ﺤﻴث‬ ،(‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻘطﺎع‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬
."‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻗﻴم‬ ‫و‬ ‫أﻫداف‬ ‫ﻤﻊ‬ ‫اﻓق‬‫و‬‫ﺘﺘ‬ ‫ﺒﺤﻴث‬ ‫أﻨﺸطﺘﻬﺎ‬
‫ﻴﺔ‬‫ر‬‫ﻨظ‬ ‫ﺒرزت‬ ‫اﻟﺴﺒﻌﻴﻨﺎت‬ ‫ﻓﻲ‬ ‫و‬ ،‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﻠﻤﺴؤوﻟﻴﺔ‬ ‫اﻟﺤدﻴدي‬ ‫اﻟﻘﺎﻨون‬ (‫دﻴﻔد‬ ‫)ﻛﻴت‬ ‫طور‬ ‫اﻟﺴﺘﻴﻨﺎت‬ ‫ﻓﻲ‬ ‫أﻤﺎ‬
‫اﻟﺘﺤدﻴد‬ ‫وﺠﻪ‬ ‫ﻋﻠﻰ‬ ‫ﻫﻲ‬ ‫ﻤﺎ‬ ‫ﺘﺤدﻴد‬ ‫إﻟﻰ‬ ‫ﺘﻬدف‬ ‫اﻟﺘﻲ‬ ‫اﺴﺎت‬‫ر‬‫اﻟد‬ ‫ﻛﺜرت‬ ‫اﻟﺜﻤﺎﻨﻴﻨﺎت‬ ‫ﺨﻼﻝ‬ ‫و‬ ،‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬
.‫اﻟﻤﻨظﻤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﺌدﻫﺎ‬‫و‬‫ﻋ‬ ‫ﻗﻴﺎس‬ ‫ﻛﻴﻔﻴﺔ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻘطﺎع‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫ﻋﺎم‬ ‫ﻋﻘد‬ ‫اﻟذي‬ ‫اﻟﺘﻨﻤﻴﺔ‬ ‫و‬ ‫ﻟﻠﺒﻴﺌﺔ‬ ‫اﻟﻤﺘﺤدة‬ ‫اﻷﻤم‬ ‫ﻤؤﺘﻤر‬ ‫ﺒﻌد‬ ‫ﺨﺎﺼﺔ‬ ‫اﻟﺘﺴﻌﻴﻨﺎت‬ ‫ﺒداﻴﺔ‬ ‫ﻤﻊ‬ ‫و‬1992‫ﺘطور‬
‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫و‬ ،‫ﻛﺒﻴر‬ ‫ﺒﺸﻛﻝ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻔﻬوم‬1998‫أﺠﻝ‬ ‫ﻤن‬ ‫ﻟﻸﻋﻤﺎﻝ‬ ‫اﻟﻌﺎﻟﻤﻲ‬ ‫اﻟﻤﺠﻠس‬ ‫أطﻠق‬

5. ‫ﺘﺤوﻴﻠﻪ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫و‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻘطﺎع‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﻠﻤﺴؤوﻟﻴﺔ‬ ‫اﻟدﻗﻴق‬ ‫اﻟﺘﺤدﻴد‬ ‫إﻟﻰ‬ ‫ﻴﻬدف‬ ‫ﻨﺎﻤﺠﺎ‬‫ر‬‫ﺒ‬ ‫اﻟﻤﺴﺘداﻤﺔ‬ ‫اﻟﺘﻨﻤﻴﺔ‬
.‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﻓﻲ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻤﻤﺎرﺴﺎت‬ ‫إﻟﻰ‬ ‫ي‬‫ﻨظر‬ ‫ﻤﻔﻬوم‬ ‫ﻤﺠرد‬ ‫ﻤن‬
‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫و‬2000‫ﺘدﻋو‬ ‫ة‬‫ر‬‫ﻤﺒﺎد‬ ‫ﻫﻲ‬ ،‫اﻟﻌﺎﻟﻤﻲ‬ ‫ﺒﺎﻻﺘﻔﺎق‬ ‫ﺘﻌرف‬ ‫ة‬‫ر‬‫ﻤﺒﺎد‬ ‫اﻟﻤﺘﺤدة‬ ‫ﻟﻸﻤم‬ ‫اﻟﻌﺎم‬ ‫ﺘﻴر‬‫ر‬‫اﻟﺴﻛ‬ ‫أطﻠق‬
‫و‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﺤﻤﺎﻴﺔ‬ ‫و‬ ‫اﻹﻨﺴﺎن‬ ‫ﺤﻘوق‬ :‫ﺘﺸﻤﻝ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﻤﺘﻔق‬ ‫ﻤﺒﺎدئ‬ ‫ة‬‫ر‬‫ﺒﻌﺸ‬ ‫اﻟطوﻋﻲ‬ ‫ام‬‫ز‬‫اﻻﻟﺘ‬ ‫إﻟﻰ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬
. ‫ﻫﺎ‬‫ﻏﻴر‬ ‫و‬ ‫اﻟﻔﺴﺎد‬ ‫ﻤﻛﺎﻓﺤﺔ‬
U:‫اﻟدوﻟﻰ‬ ‫اﻟﻤﺴﺘوى‬ ‫ﻋﻠﻰ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﺒﺎﻟﻤﺴؤوﻟﻴﺔ‬ ‫اﻟﺸرﻛﺎت‬ ‫اﻫﺘﻤﺎم‬ ‫ﺘطور‬ ‫اﺤﻝ‬‫ر‬‫ﻤ‬ : ‫ﺜﺎﻟﺜﺎ‬
: ‫اﻟﺘﺎﻟﻴﺔ‬ ‫اﻟﺜﻼﺜﺔ‬ ‫اﺤﻝ‬‫ر‬‫اﻟﻤ‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﺒﺎﻟﻤﺴؤوﻟﻴﺔ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫اﻫﺘﻤﺎم‬ ‫ﺘطور‬
‫ة‬‫ر‬‫ﻟﻠﻔﺘ‬ ‫ﺒﺎح‬‫ر‬‫اﻷ‬ ‫ﺘﻌظﻴم‬ ‫ة‬‫ر‬‫إدا‬ ‫ﻤرﺤﻠﺔ‬ ‫ﻻ‬‫أو‬188-1920‫ﻟﻸﻋﻤﺎﻝ‬ ‫اﻷﺴﺎﺴﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻛﺎﻨت‬ ‫اﻟﻤرﺤﻠﺔ‬ ‫ﻫذﻩ‬ ‫ﻓﻲ‬ :
‫أن‬ ‫و‬ ،‫أﻫﻤﻴﺔ‬ ‫اﻷﻛﺜر‬ ‫ﻫﻲ‬ ‫اﻟﺜروة‬ ‫و‬ ‫اﻟﻨﻘد‬ ‫أن‬ ‫و‬ ،‫ﻓﺔ‬‫ر‬‫اﻟﺼ‬ ‫اﻟذاﺘﻴﺔ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫ﻨﺤو‬ ‫اﻟﺘوﺠﻪ‬ ‫و‬ ‫ﺒﺎح‬‫ر‬‫اﻷ‬ ‫ﺘﻌظﻴم‬ ‫ﻫﻲ‬
.‫ﻟﻠﺒﻠد‬ ‫ﺠﻴد‬ ‫ﻟﻲ‬ ‫ﺠﻴد‬ ‫ﻫو‬ ‫ﻤﺎ‬
‫اﻷﺴﺎﺴﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻓﻴﻬﺎ‬ ‫و‬ :‫اﻟﺴﺘﻴﻨﻴﺎت‬ ‫ﺒداﻴﺔ‬ ‫ﺤﺘﻰ‬ ‫ﻴﻨﺎت‬‫ر‬‫اﻟﻌﺸ‬ ‫اﺨر‬‫و‬‫أ‬ ‫ﻤن‬ ‫ة‬‫ر‬‫ﻟﻠﻔﺘ‬ ‫اﻟوﺼﺎﻴﺔ‬ ‫ة‬‫ر‬‫إدا‬ ‫ﻤرﺤﻠﺔ‬ :‫ﺜﺎﻨﻴﺎ‬
‫ﻤﺜﻝ‬ ‫ى‬‫اﻷﺨر‬ ‫اف‬‫ر‬‫اﻷط‬ ‫ﻤﺼﺎﻟﺢ‬ ‫و‬ ‫اﻟذاﺘﻴﺔ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫ﻴﺤﻘق‬ ‫اﻟذي‬ ‫اﻟﻤﻼﺌم‬ ‫ﺒﺢ‬‫ر‬‫اﻟ‬ ‫ﺘﺤﻘﻴق‬ ‫ﻫﻲ‬ ‫ﻟﻸﻋﻤﺎﻝ‬
‫ﺠﻴد‬ ‫ﻟﻠﺸرﻛﺎت‬ ‫ﺠﻴد‬ ‫ﻫو‬ ‫ﻤﺎ‬ ‫أن‬ ‫و‬ ،‫أﻴﻀﺎ‬ ‫ﻤﻬﻤون‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﻟﻛن‬ ‫و‬ ‫ﻤﻬﻤﺔ‬ ‫اﻟﻨﻘود‬ ‫أن‬ ‫و‬ ،‫اﻟﻌﺎﻤﻠﻴن‬ ‫و‬ ‫اﻟﻤﺴﺎﻫﻤﻴن‬
.‫ﻟﻠﺒﻠد‬
‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺘﻘوم‬ ‫اﻟﻤرﺤﻠﺔ‬ ‫ﻫذﻩ‬ ‫ﻓﻲ‬ ،‫اﻟﺤﺎﻀر‬ ‫اﻟوﻗت‬ ‫ﺤﺘﻰ‬ ‫اﻟﺴﺘﻴﻨﺎت‬ ‫اﺨر‬‫و‬‫أ‬ ‫ﻤن‬ ‫ة‬‫ر‬‫ﻟﻠﻔﺘ‬ ‫اﻟﺤﻴﺎة‬ ‫ﻨوﻋﻴﺔ‬ ‫ة‬‫ر‬‫إدا‬ ‫ﺤﻠﺔ‬‫ﻤر‬
‫اﻟذاﺘﻴﺔ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫ﻴﺤﻘق‬ ‫ﻫذا‬ ،‫اﻟﻨﻘود‬ ‫ﻤن‬ ‫أﻫم‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﻟﻛن‬ ،‫ي‬‫ﻀرور‬ ‫ﺒﺢ‬‫ر‬‫اﻟ‬ ‫أن‬ ‫ﻋﻠﻰ‬ ‫ﻟﻸﻋﻤﺎﻝ‬ ‫اﻷﺴﺎﺴﻴﺔ‬
.‫ﻛﻛﻝ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫و‬ ‫اﻟﻤﺴﺎﻫﻤﻴن‬ ‫ﻤﺼﺎﻟﺢ‬ ‫و‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺎت‬ ‫ة‬‫ر‬‫اﻟﻤﺴﺘﻨﻴ‬
U:‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬ ‫أﻫم‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ :‫اﺒﻌﺎ‬‫ر‬
،‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬ ‫ﻛﻝ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺎت‬ ‫ﻤن‬ ‫ﻋدد‬ ‫ﺒﻤﻤﺎرﺴﺔ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﺘﻠﺘزم‬ ‫أن‬ ‫ﻴﺠب‬
‫اﻷﺒﻌﺎد‬ ‫ﺒﻌض‬ ‫ﻨذﻛر‬ ‫ﻴﻠﻲ‬ ‫ﻓﻴﻤﺎ‬ ،‫ﺒﻨﺸﺎطﺎﺘﻬﺎ‬ ‫ﻴﺘﺄﺜرون‬ ‫و‬ ‫ﻴؤﺜرون‬ ‫و‬ ‫ة‬‫ر‬‫ﻤﺒﺎﺸ‬ ‫ﻤﺼﺎﻟﺢ‬ ‫ﺒﻬﺎ‬ ‫ﺒطﻬم‬‫ر‬‫ﺘ‬ ‫اﻟذﻴن‬ ‫ﺨﺼوﺼﺎ‬
.‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺎت‬ ‫اﻟﻤﺴﺌوﻟﺔ‬ ‫اﻟﻤﻤﺎرﺴﺎت‬ ‫ﺘﺸﻤﻠﻬﺎ‬ ‫أن‬ ‫ﻴﺠب‬ ‫اﻟﺘﻲ‬

6. ‫ﻴﺤﺔ‬‫ر‬‫ﺸ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺎت‬ ‫ﺒﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻴﻌﺘﺒر‬ :‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫ﻨﺸﺎطﺎﺘﻬﺎ‬ ‫ﻤﻀﺎﻋﻔﺔ‬ ‫ﻤﻨﻬﺎ‬ ‫ﻴﺘطﻠب‬ ‫اﻟذي‬ ‫اﻷﻤر‬ ،‫ﻫﺎ‬‫ﻴز‬‫ز‬‫ﺘﻌ‬ ‫و‬ ‫ﻤﻌﻪ‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻤﺘﺎﻨﺔ‬ ‫ﺘﺠﺴﻴد‬ ‫إﻟﻰ‬ ‫ﺘﺘطﻠﻊ‬ ‫إذ‬ ‫ﻤﻬﻤﺔ‬
‫إﻨﺸﺎء‬ ،‫اﻟﺘﺤﺘﻴﺔ‬ ‫اﻟﺒﻨﻴﺔ‬ ‫دﻋم‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺎﻫﻤﺔ‬ :‫ﺘﺸﻤﻝ‬ ‫اﻟﺘﻲ‬ ‫و‬ ،‫اﻟﻌﺎﻤﺔ‬ ‫ﻓﺎﻫﻴﺔ‬‫ر‬‫اﻟ‬ ‫ﻤن‬ ‫ﻴد‬‫ز‬‫اﻟﻤ‬ ‫ﺒذﻝ‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ،‫ﺘﺠﺎﻫﻪ‬
‫و‬ ‫ﻴﺎﻀﻴﺔ‬‫ر‬‫اﻟ‬ ‫اﻷﻨدﻴﺔ‬ ‫ﻤﺜﻝ‬ ‫اﻷﻨﺸطﺔ‬ ‫ﺒﻌض‬ ‫دﻋم‬ ،‫اﻟﺒطﺎﻟﺔ‬ ‫ﻤﺸﻛﻠﺔ‬ ‫ﻤن‬ ‫اﻟﺤد‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺎﻫﻤﺔ‬ ،‫اﻟﺤداﺌق‬ ‫و‬ ‫اﻟﺠﺴور‬
‫اﻻﺤﺘﻴﺎﺠﺎت‬ ‫ﻟذوي‬ ‫اﻟﻌون‬ ‫ﺘﻘدﻴم‬ ،‫اﻟﻤدﻨﻲ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻤؤﺴﺴﺎت‬ ‫دﻋم‬ ،‫اﻟﺘﻘﺎﻟﻴد‬ ‫و‬ ‫اﻟﻌﺎدات‬ ‫ام‬‫ر‬‫اﺤﺘ‬ ،‫ﻓﻴﻬﻴﺔ‬‫ر‬‫اﻟﺘ‬
. ‫ﻴﺔ‬‫ر‬‫اﻟﺨﻴ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻋﺎﻴﺔ‬‫ر‬ ،‫اﻟﻌﻠﻤﻴﺔ‬ ‫و‬ ‫اﻟﺼﺤﻴﺔ‬ ‫اﻛز‬‫ر‬‫ﻟﻠﻤ‬ ‫اﺼﻝ‬‫و‬‫اﻟﻤﺘ‬ ‫اﻟدﻋم‬ ،‫اﻟﺨﺎﺼﺔ‬
‫اﻹﻋﻼن‬ ،‫ﻤﻨﺎﺴﺒﺔ‬ ‫ﻨوﻋﻴﺎت‬ ‫و‬ ‫ﺒﺄﺴﻌﺎر‬ ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﺘﻘدﻴم‬ ‫ﻓﻲ‬ ‫ﺘﺘﻤﺜﻝ‬ :‫ﺒﺎﺌن‬‫ز‬‫اﻟ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫ام‬‫ز‬‫اﻟﺘ‬ ،‫اﺴﺘﺨداﻤﺎﺘﻪ‬ ‫و‬ ‫اﻟﻤﻨﺘﺞ‬ ‫ﺒﺸﺎن‬ ‫اﻀﺤﺔ‬‫و‬ ‫إرﺸﺎدات‬ ‫ﺘﻘدﻴم‬ ،‫آﻤﻨﺔ‬ ‫و‬ ‫ﺼدﻴﻘﺔ‬ ‫ﻤﻨﺘﺠﺎت‬ ‫ﺘﻘدﻴم‬ ‫و‬ ،‫اﻟﺼﺎدق‬
‫ام‬‫ز‬‫اﻻﻟﺘ‬ ‫و‬ ،‫ﻟﻠﻤﻨﺘﺠﺎت‬ ‫اﻟﻤﺴﺘﻤر‬ ‫ﺒﺎﻟﺘطوﻴر‬ ‫ام‬‫ز‬‫اﻻﻟﺘ‬ ‫و‬ ،‫اﻟﺒﻴﻊ‬ ‫ﺒﻌد‬ ‫ﺘﺤدث‬ ‫اﻟﺘﻲ‬ ‫ار‬‫ر‬‫اﻷﻀ‬ ‫ﺒﻤﻌﺎﻟﺠﺔ‬ ‫اﻟﻤﻨظﻤﺎت‬
.‫اﻻﺤﺘﻛﺎر‬ ‫ﻤﺜﻝ‬ ‫اﻟﻌﻤﻝ‬ ‫ﻗﺎﻋد‬ ‫ﺨرق‬ ‫ﺒﻌدم‬
‫ﻓﻲ‬ ‫اﻟﻤﺴﺎﻫﻤﺔ‬ ،‫اﻟﻤﻨظﻤﺔ‬ ‫ﻨﺸﺎط‬ ‫ﻋن‬ ‫اﻟﻨﺎﺘﺠﺔ‬ ‫ار‬‫ر‬‫اﻷﻀ‬ ‫ﻤن‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﺤﻤﺎﻴﺔ‬ :‫اﻟﺒﻴﺌﺔ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
.‫رﺸﻴدة‬ ‫ﺒﻴﺌﻴﺔ‬ ‫ﺴﻴﺎﺴﺔ‬ ‫ﺘﺒﻨﻲ‬ ،‫اﻟطﺒﻴﻌﻴﺔ‬ ‫ارد‬‫و‬‫اﻟﻤ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬ ‫و‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﺤﻤﺎﻴﺔ‬ ‫ﺤﻤﻼت‬
‫أﺼوﻝ‬ ‫ﺤﻤﺎﻴﺔ‬ ،‫ﻤﻤﻛن‬ ‫ﺒﺢ‬‫ر‬ ‫أﻗﺼﻰ‬ ‫ﺘﺤﻘﻴق‬ ‫و‬ ‫اﻟﺴﻬم‬ ‫ﻗﻴﻤﺔ‬ ‫ﺘﻌظﻴم‬ :‫اﻟﻤﺴﺎﻫﻤﻴن‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫اﻟﻤﺴﺎﻫﻤﻴن‬ ‫ﻤﻊ‬ ‫اﻟﻌﺎدﻝ‬ ‫اﻟﺘﻌﺎﻤﻝ‬ ،‫اﻟﻤﻨظﻤﺔ‬ ‫أداء‬ ‫ﻋن‬ ‫اﻟﻛﺎﻓﻴﺔ‬ ‫اﻟﻤﻌﻠوﻤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼوﻝ‬ ‫ﻓﻲ‬ ‫اﻟﺤق‬ ،‫اﻟﻤﻨظﻤﺔ‬
.‫ﻟﻠﻤﻨظﻤﺔ‬ ‫اﻟﻬﺎﻤﺔ‬ ‫ات‬‫ر‬‫ا‬‫ر‬‫اﻟﻘ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺎﻫﻤﻴن‬ ‫اك‬‫ر‬‫إﺸ‬ ،‫ﺘﻤﻴﻴز‬ ‫أي‬ ‫دون‬ ‫ﻤن‬
‫و‬ ‫ﻴب‬‫ر‬‫اﻟﺘد‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻤﻝ‬ ‫ﺤق‬ ‫ﻀﻤﺎن‬ ‫و‬ ،‫اﻟﻌﻤﻝ‬ ‫اﻨﻴن‬‫و‬‫ﻗ‬ ‫ام‬‫ر‬‫اﺤﺘ‬ ‫ﺘﺘﻀﻤن‬ ‫و‬ :‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬
‫ﻤن‬ ‫اﻷﻤن‬ ‫و‬ ‫اﻟوظﻴﻔﻲ‬ ‫اﻷﻤن‬ ‫ﺘﺤﻘﻴق‬ ،‫ات‬‫ر‬‫ا‬‫ر‬‫اﻟﻘ‬ ‫اﺘﺨﺎذ‬ ‫ﻓﻲ‬ ‫اﻛﻪ‬‫ر‬‫إﺸ‬ ‫و‬ ،‫اﻟﻨﻘﺎﺒﻴﺔ‬ ‫ﺤﻘوﻗﻪ‬ ‫و‬ ،‫اﻟﻤﺴﺘﻤر‬ ‫اﻟﺘﻛوﻴن‬
.‫اﻟﻲ‬‫و‬‫اﻟﻤ‬ ‫اﻟﻤﺒﺤث‬ ‫ﻓﻲ‬ ‫اﻟﻌﻨﺼر‬ ‫ﻫذا‬ ‫ﻓﻲ‬ ‫اﻟﺘﻔﺼﻴﻝ‬ ‫ﺴﻴﺄﺘﻲ‬ ‫و‬ ،‫اﻟﻌﻤﻝ‬ ‫ادث‬‫و‬‫ﺤ‬
U: ‫اﻟدوﻟﻰ‬ ‫اﻟﻨطﺎق‬ ‫ﻋﻠﻰ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫أﻫﻤﻴﺔ‬ : ‫ﺨﺎﻤﺴﺎ‬
‫اﻟﺤﺠﺞ‬ ‫ﺘﻌﺘﺒر‬ ‫ذاﺘﻬﺎ‬ ‫ﻫﻲ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫اﻤﺞ‬‫ر‬‫ﺒ‬ ‫ﻤن‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﺘﺠﻨﻴﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻛﺎﺴب‬
: ‫ﻴﻠﻲ‬ ‫ﻓﻴﻤﺎ‬ ‫ﺘﺘﻤﺜﻝ‬ ‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻟﻠﻤﻤﺎرﺴﺔ‬ ‫اﻟﻤؤﻴدة‬
.‫اﻟﻤﺠﺘﻤﻊ‬ ‫أﻤﺎم‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ة‬‫ر‬‫ﺼو‬ ‫ﺘطوﻴر‬ ‫و‬ ‫ﺘﺤﺴﻴن‬ ‫ﻋﻠﻰ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺘﻌﻤﻝ‬

7. ‫اﻷﻤد‬ ‫ﻓﻲ‬ ‫اﻷﺴﻬم‬ ‫ﻗﻴﻤﺔ‬ ‫ﻓﻊ‬‫ر‬ ‫ﻴق‬‫ر‬‫ط‬ ‫ﻋن‬ ‫ذﻟك‬ ‫و‬ ‫ﻴن‬‫ر‬‫ﻟﻠﻤﺴﺘﺜﻤ‬ ‫اﻷﻓﻀﻝ‬ ‫اﻟﺤﺎﻟﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺘﻤﺜﻝ‬
‫ﻴﻤﻛن‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺨﺎطر‬ ‫ﻤن‬ ‫ﻟﻠﺤد‬ ‫ﺒﻪ‬ ‫ﺘﻘوم‬ ‫ﻤﺎ‬ ‫و‬ ،‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻟدى‬ ‫ﺜﻘﺔ‬ ‫ﻤن‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺔ‬ ‫ﺒﻪ‬ ‫ﺘﺤظﻰ‬ ‫ﻟﻤﺎ‬ ،‫اﻟطوﻴﻝ‬
.‫ﻤﺴﺘﻘﺒﻼ‬ ‫ﻟﻬﺎ‬ ‫ﺘﺘﻌرض‬ ‫أن‬
‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺒوﺠود‬ ‫ﻟﻛن‬ ‫و‬ ،‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻓﻲ‬ ‫ﺘﺒطﺔ‬‫ر‬‫اﻟﻤ‬ ‫اﻟﺘﻔﺎﺼﻴﻝ‬ ‫ﻛﻝ‬ ‫ﺘﺴﺘوﻋب‬ ‫أن‬ ‫ﻴﻤﻛﻨﻬﺎ‬ ‫ﻻ‬ ‫ﻴﻌﺎت‬‫ر‬‫اﻟﺘﺸ‬ ‫و‬ ‫اﻨﻴن‬‫و‬‫اﻟﻘ‬
.‫اﺠﺘﻤﺎﻋﻴﺎ‬ ‫ﻗﺎﻨوﻨﺎ‬ ‫ﺴﺘﻤﺜﻝ‬ ‫ﻓﺈﻨﻬﺎ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻓﻲ‬
‫و‬ ‫ﻤﻌﺎﻟﺠﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻤﺴﺎﻋدة‬ ‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺘﺤﻘﻴق‬ ‫ﻓﻲ‬ ‫ﺒﻤﻬﺎﻤﻬﺎ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﺘﻘم‬ ‫ﻟم‬ ‫إن‬
.‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻓﻲ‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺘﺄﺜﻴ‬ ‫ﻗوﺘﻬﺎ‬ ‫ﻤن‬ ‫اﻟﻛﺜﻴر‬ ‫ﺘﻔﻘد‬ ‫أن‬ ‫ﻴﻤﻛن‬ ‫ﻓﺈﻨﻬﺎ‬ ‫ﻤﻨﻬﺎ‬ ‫ﻴﻌﺎﻨﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺸﻛﻼت‬ ‫ﺤﻝ‬
‫ﻟﺘﺘﺠﻨب‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻓﻲ‬ ‫ﻟﺘﻌﻤﻝ‬ ‫اﻟﻤﻨظﻤﺎت‬ ‫ﺘرك‬ ‫اﻟﻤﻨﺎﺴب‬ ‫ﻤن‬ ‫ﻟذﻟك‬ ،‫ﻋﻼﺠﻬﺎ‬ ‫ﻤن‬ ‫أﻓﻀﻝ‬ ‫اﻟﻤﺸﻛﻠﺔ‬ ‫ﻤن‬ ‫اﻟوﻗﺎﻴﺔ‬
.‫ﻋﻼﺠﻬﺎ‬ ‫ﻴﺼﻌب‬ ‫و‬ ‫ﺘﺘﻔﺎﻗم‬ ‫أن‬ ‫ﻗﺒﻝ‬ ‫اﻟﻤﺸﻛﻼت‬
U‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻊ‬ ‫اﻟﺘﻌﺎﻤﻝ‬ ‫اﺘﻴﺠﻴﺎت‬‫ر‬‫اﺴﺘ‬ : ‫ﺴﺎدﺴﺎ‬‫دوﻟﻴﺎ‬:
: ‫ﻴﻠﻲ‬ ‫ﻓﻴﻤﺎ‬ ‫ﺘﺘﻤﺜﻝ‬ ‫اﺘﻴﺠﻴﺎت‬‫ر‬‫اﺴﺘ‬ ‫أو‬ ‫اﻗف‬‫و‬‫ﻤ‬ ‫ﺒﻌﺔ‬‫ر‬‫أ‬ ‫ﺤوﻝ‬ ‫ﻟﻠﻤﻨظﻤﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻲ‬ ‫اﻷداء‬ ‫ﻴﺘﻤﺤور‬
‫ﻟﻤﻨظﻤﺎت‬ ‫اﻻﻗﺘﺼﺎدﻴﺔ‬ ‫ﺒﺎﻷوﻟوﻴﺎت‬ ‫اﻫﺘﻤﺎﻤﺎ‬ ‫اﺘﻴﺠﻴﺔ‬‫ر‬‫اﻹﺴﺘ‬ ‫ﻫذﻩ‬ ‫ﺘﻌرض‬ ‫و‬ :‫اﻟﺘﺒﻨﻲ‬ ‫ﻋدم‬ ‫أو‬ ‫اﻟﻤﻤﺎﻨﻌﺔ‬ ‫اﺘﻴﺠﻴﺔ‬‫ر‬‫إﺴﺘ‬
‫ﺘﻌظﻴم‬ ‫ﻋﻠﻰ‬ ‫ﺘﺘرﻛز‬ ‫أن‬ ‫ﻴﺠب‬ ‫اﻟﺘﻲ‬ ‫ﻤﺼﺎﻟﺤﻬﺎ‬ ‫ﻨطﺎق‬ ‫ج‬‫ﺨﺎر‬ ‫ﻴﻘﻊ‬ ‫ﻷﻨﻪ‬ ‫اﺠﺘﻤﺎﻋﻲ‬ ‫دور‬ ‫أي‬ ‫ﺘﺒﻨﻲ‬ ‫دون‬ ‫اﻷﻋﻤﺎﻝ‬
.‫ى‬‫اﻷﺨر‬ ‫اﺌد‬‫و‬‫اﻟﻌ‬ ‫و‬ ‫ﺒﺢ‬‫ر‬‫اﻟ‬
‫اﻟﻘﺎﻨوﻨﻴﺔ‬ ‫اﻟﻤﺘطﻠﺒﺎت‬ ‫ﻤﻊ‬ ‫ﻴﺘطﺎﺒق‬ ‫ﺒﻤﺎ‬ ‫ﺠدا‬ ‫ﻤﺤدود‬ ‫اﺠﺘﻤﺎﻋﻲ‬ ‫ﺒدور‬ ‫اﻟﻘﻴﺎم‬ ‫ﺘﻌﻨﻲ‬ ‫و‬ :‫اﻟدﻓﺎﻋﻴﺔ‬ ‫اﺘﻴﺠﻴﺔ‬‫ر‬‫اﻹﺴﺘ‬
‫اﻟﻤﺘطﻠﺒﺎت‬ ‫ﻀﻤن‬ ‫اﻟدور‬ ‫ﻫذا‬ ‫ﻴﻘﻊ‬ ‫و‬ ،‫اﻷدﻨﻰ‬ ‫ﺒﺎﻟﺤد‬ ‫و‬ ‫اﻻﻨﺘﻘﺎدات‬ ‫ﻤن‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻟﺤﻤﺎﻴﺔ‬ ‫ﻫو‬ ‫و‬ ،‫ﻓﻘط‬ ‫اﻟﻤﻔروﻀﺔ‬
.‫اﻟﺒﻴﺌﺔ‬ ‫ﻤﺠﺎﻝ‬ ‫ﻓﻲ‬ ‫اﻟﻨﺎﺸطﻴن‬ ‫ﻀﻐوط‬ ‫و‬ ‫ﺒﺎﻟﻤﻨﺎﻓﺴﺔ‬ ‫اﻟﺨﺎﺼﺔ‬
‫ﺒﺎﻷﻨﺸطﺔ‬ ‫اﻟﻤﺴﺎﻫﻤﺔ‬ ‫ﺒﺎﺘﺠﺎﻩ‬ ‫ﻤﺘﻘدﻤﺔ‬ ‫ﺨطوة‬ ‫اﺘﻴﺠﻴﺔ‬‫ر‬‫اﻹﺴﺘ‬ ‫ﻫذﻩ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﺨطو‬ :‫اﻟﺘﻛﻴف‬ ‫اﺘﻴﺠﻴﺔ‬‫ر‬‫إﺴﺘ‬
‫إﻟﻰ‬ ‫إﻀﺎﻓﺔ‬ ‫اﻟﻘﺎﻨوﻨﻴﺔ‬ ‫و‬ ‫اﻷﺨﻼﻗﻴﺔ‬ ‫ﺒﺎﻟﻤﺘطﻠﺒﺎت‬ ‫ﺘﺒطﺔ‬‫ر‬‫اﻟﻤ‬ ‫اﻨب‬‫و‬‫اﻟﺠ‬ ‫ﻓﻲ‬ ‫اﻹﻨﻔﺎق‬ ‫ﺘﺒﻨﻲ‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬
‫ﺘوﻗﻌﺎت‬ ‫و‬ ‫اﻟﻘﻴم‬ ‫و‬ ‫اف‬‫ر‬‫اﻷﻋ‬ ‫ﻤﻊ‬ ‫اﻟﺘﻔﺎﻋﻝ‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫اﻀﺢ‬‫و‬ ‫اﺠﺘﻤﺎﻋﻲ‬ ‫دور‬ ‫ﻟﻬﺎ‬ ‫ﻴﻛون‬ ‫ﺤﻴث‬ ،‫اﻻﻗﺘﺼﺎدﻴﺔ‬
.‫اﻟﻤﺠﺘﻤﻊ‬

8. ‫ﺒﺎﻻﺴﺘﺠﺎﺒﺔ‬ ‫ذﻟك‬ ‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻷﻨﺸطﺔ‬ ‫ﻓﻲ‬ ‫ة‬‫ر‬‫اﻟﻤﺒﺎد‬ ‫زﻤﺎم‬ ‫ﻫﻨﺎ‬ ‫ة‬‫ر‬‫اﻹدا‬ ‫ﺘﺄﺨذ‬ :‫اﻟﺘطوﻋﻴﺔ‬ ‫ة‬‫ر‬‫اﻟﻤﺒﺎد‬ ‫اﺘﻴﺠﻴﺔ‬‫ر‬‫إﺴﺘ‬
‫ﻫذﻩ‬ ‫ﺘﺘﻤﻴز‬ ،‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻗف‬‫و‬‫اﻟﻤ‬ ‫ﻤﻊ‬ ‫ﻴﺘﻨﺎﺴب‬ ‫ﺒﻤﺎ‬ ‫اء‬‫ر‬‫اﻟﻤد‬ ‫ات‬‫ر‬‫ﻟﺘﻘدﻴ‬ ‫وﻓﻘﺎ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺘطﻠﺒﺎت‬ ‫ﻤن‬ ‫ﻟﻠﻛﺜﻴر‬
‫أو‬ ‫اﻟﻤﺘﺨذة‬ ‫ات‬‫ر‬‫ا‬‫ر‬‫اﻟﻘ‬ ‫ﺘﻛون‬ ‫ﻻ‬ ‫أن‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫داﺌﻤﺎ‬ ‫ﻴﺄﺨذ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻟﻤﻨظﻤﺔ‬ ‫اﻟﺸﺎﻤﻝ‬ ‫اﻷداء‬ ‫ﺒﺎن‬ ‫اﺘﻴﺠﻴﺔ‬‫ر‬‫اﻹﺴﺘ‬
.‫ﻤﺼﻠﺤﺘﻪ‬ ‫و‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻟﺘطﻠﻌﺎت‬ ‫ﻤﻌﺎﻛس‬ ‫أﺜر‬ ‫ذات‬ ‫ﻓﺎت‬‫ر‬‫اﻟﺘﺼ‬
U: ‫ﺴﺎﺒﻌﺎ‬‫اﻝ‬‫ﻤظﺎﻫر‬‫ﻝ‬ ‫اﻟدوﻟﻴﺔ‬:‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺒﺸرﻴﺔ‬ ‫ارد‬‫و‬‫اﻟﻤ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﻤﺴؤوﻟﻴﺔ‬
‫ﻛﻝ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬ ‫ﻴﺘم‬ ‫أن‬ ‫اﻟﻤﻬم‬ ‫ﻓﻤن‬ ‫ﻟذﻟك‬ ،‫اﻟﻤﻨظﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬ ‫أﻫم‬ ‫ﻤن‬ ‫ي‬‫اﻟﺒﺸر‬ ‫اﻟﻤورد‬ ‫ﻴﻌﺘﺒر‬
،‫ﻓﻴﻬﺎ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫و‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺒﻴن‬ ‫ﻗوﻴﺔ‬ ‫ﻋﻼﻗﺔ‬ ‫ﻴﺤﻘق‬ ‫ﺒﻤﺎ‬ ‫ﺘطﺒﻴﻘﻬﺎ‬ ‫و‬ ‫ﻫﺎ‬‫ﺘطوﻴر‬ ‫و‬ ‫ﺘﺠﺎﻫﻪ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺎت‬
: ‫ﻴﻠﻲ‬ ‫ﻤﺎ‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺒﺸ‬ ‫ارد‬‫و‬‫اﻟﻤ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﻤﻤﺎرﺴﺎت‬ ‫أﻫم‬ ‫ﻤن‬ ‫و‬
•.‫اﻟﺼﺤﻴﺔ‬ ‫اﻟﺨدﻤﺎت‬‫و‬ ‫اﻹﺴﻛﺎن‬‫و‬ ‫اﻹطﻌﺎم‬‫و‬ ‫ﻛﺎﻟﻨﻘﻝ‬ ‫ﻟﻠﻌﺎﻤﻠﻴن‬ ‫اﻟﺨدﻤﺎت‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘوﻓر‬
•.‫اﻟﻤﻨظﻤﺔ‬ ‫ﺒﺎح‬‫ر‬‫أ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﻟﻤﺸﺎرﻛﺔ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ة‬‫ر‬‫إدا‬ ‫ﻓﻲ‬ ‫ﻤﻌﻴﻨﺔ‬ ‫ﺴﻴﺎﺴﺔ‬ ‫اﻋﺘﻤﺎد‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻝ‬
•.‫اﻟﻌﺎﻤﻠﻴن‬ ‫ة‬‫ر‬‫وﺠدا‬ ‫ﻛﻔﺎءة‬ ‫ﻤﺒدأ‬ ‫وﻓق‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫اﻓز‬‫و‬‫وﺤ‬ ‫ﻤﻛﺎﻓﺂت‬ ‫ﻤﻨﺢ‬
•‫اض‬‫ر‬‫اﻷﻤ‬ ‫أو‬ ‫ﻟﻠﻌﻤﻝ‬ ‫إﺼﺎﺒﺎت‬ ‫ﻤﻘﺎﺒﻝ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﺒﺘﻌوﻴﻀﺎت‬ ‫اﻻﻫﺘﻤﺎم‬ ‫اﻟﺼﻨﺎﻋﻴﺔ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻤﺴؤوﻟﻴﺔ‬ ‫ﻤن‬
.‫اﻟﻤﻬﻨﻴﺔ‬
•.‫اﻟﻌﻤﻝ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺒدﻋﻴن‬‫و‬ ‫اﻟﻤﺘﻔوﻗﻴن‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫وﺘﺤﻔﻴز‬ ‫ﻴم‬‫ر‬‫ﺘﻛ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﻌﻤﻝ‬
•‫اﻟﻤﺴﺘوى‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻌﺘﻤدة‬ ‫اﻟﻤﻬﻤﺔ‬ ‫اﻟﻤﻌﺎﻴﻴر‬ ‫ﺘﺘﻀﻤن‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫ﻟﻸﻓ‬ ‫ﺘوﻋﻴﺔ‬ ‫اﻤﺞ‬‫ر‬‫ﺒ‬ ‫وﺘﻨﻔﻴذ‬ ‫إﻋداد‬
.‫اﻟﻌﻤﻝ‬ ‫ﻓﻲ‬ ‫اﻷﻤﺎن‬‫و‬ ‫اﻟﺒﻴﺌﻲ‬‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻲ‬
•.‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫ﻟﻸﻓ‬ ‫ة‬‫ر‬‫ﺼﻐﻴ‬ ‫أﻋﻤﺎﻝ‬ ‫ﻻﻨﺠﺎز‬ ‫ﻓرص‬ ‫ﻹﻴﺠﺎد‬ ‫ﻤﻌﻴﻨﺔ‬ ‫ﺴﻴﺎﺴﺔ‬ ‫أو‬ ‫اﻤﺞ‬‫ر‬‫ﺒ‬ ‫اﻋﺘﻤﺎد‬
•‫ان‬‫ر‬‫ودو‬ ‫اﻟﻐﻴﺎﺒﺎت‬ ‫ﻤﺸﻛﻼت‬ ‫ﻤن‬ ‫اﻟﺤد‬‫و‬ ‫اﻟﺒطﺎﻟﺔ‬ ‫ﻟﺘﻘﻠﻴﻝ‬ ‫ﺒﻬم‬‫ر‬‫ﺘﺴ‬ ‫وﻤﻨﻊ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬
‫أو‬ ‫اﻟﻤﻬﻤﺔ‬ ‫ﻟﻠﻤﻌﻠوﻤﺎت‬ ‫ﻴﺒﻬم‬‫ر‬‫ﺘﺴ‬ ‫ﻤن‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﺘﻤﻨﻊ‬ ‫ﺴﻴﺎﺴﺔ‬ ‫إﻋداد‬ . ‫اﻟﻌﻤﻝ‬ ‫ادث‬‫و‬‫وﺤ‬ ‫اﻟﻌﻤﻝ‬
‫وﺘﻛﻨوﻟوﺠﻴﺎ‬ ‫اﻟﺤﺎﺴوب‬ ‫ﻤﺠﺎﻝ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﺨﺎﺼﺔ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺒﺄﻋﻤﺎﻝ‬ ‫اﻟﺨﺎﺼﺔ‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺴ‬
.‫اﻻﺘﺼﺎﻻت‬‫و‬ ‫اﻟﻤﻌﻠوﻤﺎت‬
•.‫ﺒﻴﻨﻬم‬ ‫اﻟﺤﺎﻓز‬‫و‬ ‫اﻟداﻓﻊ‬‫و‬ ‫اﻟﺘﻌﺎون‬ ‫ح‬‫رو‬ ‫وﺒث‬ ‫ﻟﻠﻌﺎﻤﻠﻴن‬ ‫اﻟﻤﻌﻨوﻴﺔ‬ ‫ح‬‫اﻟرو‬ ‫ﻓﻊ‬‫ر‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻝ‬
•.‫ار‬‫ر‬‫اﻟﻘ‬ ‫ﺼﻨﻊ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫ﻤن‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫ﻟﻸﻓ‬ ‫ﺘﺴﻤﺢ‬ ‫ﻴﺔ‬‫ر‬‫إدا‬ ‫ﺴﻴﺎﺴﺔ‬ ‫اﻋﺘﻤﺎد‬
•‫ﻓﻊ‬‫ر‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻝ‬‫و‬ ‫اﻟﻤﺤﻠﻴﺔ‬ ‫اﻟﻤدارس‬ ‫ﻤن‬ ‫اﻟﻤﺘﺨرﺠﻴن‬ ‫أوﻟﺌك‬ ‫ﺨﺎﺼﺔ‬ ‫اﻟﺸﺒﺎب‬ ‫ﻟﺘﺸﻐﻴﻝ‬ ‫ﻓرﺼﺔ‬ ‫إﺘﺎﺤﺔ‬
.‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻓﻲ‬ ‫وﻤﺴﺎﻫﻤﺘﻬم‬ ‫اﺘﻬم‬‫ر‬‫ﻗد‬

9. •‫ﻓﻲ‬ ‫اﻟﺘﻘدم‬ ‫ﻓرص‬ ‫وﻤﻨﺤﻬم‬ ‫ﻴﺒﻬم‬‫ر‬‫وﺘد‬ ‫اﻟﻤﻌوﻗﻴن‬‫و‬ ‫ﺘﻌﻴﻴن‬ ‫ﺒﺸﺄن‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫ﻟﻸﻓ‬ ‫اﻟﻤﺘﺴﺎوﻴﺔ‬ ‫اﻟﻔرص‬ ‫إﺘﺎﺤﺔ‬
.‫اﻟﻤﻨظﻤﺔ‬
•‫اﻟﻤﻨظﻤﺔ‬ ‫ارد‬‫و‬‫ﻟﻤ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫اﺴﺘﺨدام‬ ‫ﻤن‬ ‫ﻟﻠﺤد‬ ‫ﻤﻌﻴﻨﺔ‬ ‫اءات‬‫ر‬‫إﺠ‬ ‫ﻟوﻀﻊ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻤﺤﺎوﻟﺔ‬
. ‫ﺸﺨﺼﻴﺔ‬ ‫اض‬‫ر‬‫ﻷﻏ‬ ‫اﺴﺘﺨداﻤﺎﺘﻬﺎ‬‫و‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬
•‫ات‬‫ر‬‫ﺒﺎﻻﻋﺘﺒﺎ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ذات‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﻤﻤﺎرﺴﺎت‬ ‫ﻟﻤﻌﺎﻟﺠﺔ‬ ‫اﻷﺨﻼﻗﻲ‬ ‫ﻟﻠﺴﻠوك‬ ‫أﻨﻤوذج‬ ‫أو‬ ‫ﻨﺎﻤﺞ‬‫ر‬‫ﺒ‬ ‫اﻋﺘﻤﺎد‬
...‫اﻟﻤﺤﺎﺒﺎة‬‫و‬ ‫اﻟﺘﺤﻴز‬‫و‬ ‫اﻫﺔ‬‫ز‬‫ﻛﺎﻟﻨ‬ ‫اﻟﺸﺨﺼﻴﺔ‬
•‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﻋﻠﻰ‬ ‫ﺒﻌداﻟﺔ‬ ‫وﺘﻨﻔﻴذﻫﺎ‬ ‫ﺒﺎﻟﻌﻤﻝ‬ ‫اﻟﺨﺎﺼﺔ‬ ‫اﻟﺘﻌﻠﻴﻤﺎت‬‫و‬ ‫اﻨﻴن‬‫و‬‫اﻟﻘ‬ ‫ﺒﺘطﺒﻴق‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ام‬‫ز‬‫اﻟﺘ‬
.‫ﻤﺼﺎﻟﺤﻬم‬ ‫ﺘﺤﻘق‬ ‫ﻛوﻨﻬﺎ‬ ‫اﻟﺘﻌﻠﻴﻤﺎت‬‫و‬ ‫اﻨﻴن‬‫و‬‫اﻟﻘ‬ ‫وﺘوﻀﻴﺢ‬ ‫ﺘﻔﺴﻴر‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫ﺒذﻟك‬ ‫ﻗﻨﺎﻋﻬم‬ٕ‫ا‬‫و‬
•‫ﻏﻴر‬ ‫أو‬ ‫ﻤﺸروﻋﺔ‬ ‫ﻏﻴر‬ ‫اﺘﻔﺎﻗﻴﺎت‬ ‫ﻋﻘد‬ ‫ﺤوﻝ‬ ‫ﻤﻤﺎرﺴﺎت‬ ‫ﺒﻛﻝ‬ ‫ﻴﺘﻌﻠق‬ ‫ﻓﻴﻤﺎ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﻤﺘﺎﺒﻌﺔ‬
.‫ﻟﻠﻤﻨظﻤﺔ‬ ‫ﺒﺎﻟﻨﺴﺒﺔ‬ ‫اﻀﺤﺔ‬‫و‬
•.‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻤن‬ ‫ء‬‫ﺠز‬ ‫ﺒﻌدﻫم‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﺤﻘوق‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺎﻓظﺔ‬
•.‫اﻟﻌﺎﻤﻠﻴن‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﻗﺒﻝ‬ ‫ﻤن‬ ‫ﺘﺘم‬ ‫اﻟﺘﻲ‬ ‫ﻤﺸروﻋﺔ‬ ‫اﻟﻐﻴر‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫ﺒﺎﻟﻤﻤﺎرﺴﺎت‬ ‫ﻴﺘﻌﻠق‬ ‫ﻤﺎ‬ ‫ﻛﻝ‬ ‫ﻤﺘﺎﺒﻌﺔ‬
•‫اﻟﺴن‬ ‫ﻛﺒﺎر‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫ﺒﺎﺴﺘﺨدام‬ ‫ﻴﺘﻌﻠق‬ ‫ﻓﻴﻤﺎ‬ ‫ﺨﺎﺼﺔ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻓﻲ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫وﺘﻛﺎﻤﻝ‬ ‫ﺒﺎﻨﺠﺎز‬ ‫ام‬‫ز‬‫اﻻﻟﺘ‬
. ‫ﻟﻠﻌﻤﻝ‬ ‫ﺘرﻛﻬم‬ ‫ﻋدم‬ ‫وﻤﺤﺎوﻟﺔ‬ ‫اﻷطﻔﺎﻝ‬ ‫و‬ ‫اﻟﻨﺴﺎء‬‫و‬
‫ﻤن‬ ‫ﻨﺸﺎط‬ ‫ﻛﻝ‬ ‫ﻤﺴﺘوى‬ ‫ﻋﻠﻰ‬ ‫ﺘظﻬر‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺒﺸ‬ ‫ارد‬‫و‬‫ﻟﻠﻤ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫أﺒﻌﺎد‬ ‫ﻓﺈن‬ ،‫ﻤﻔﺼﻝ‬ ‫ﺒﺸﻛﻝ‬ ‫و‬
: ‫ﺤﻴث‬ ،‫ﻴﺔ‬‫ر‬‫اﻟﺒﺸ‬ ‫ارد‬‫و‬‫اﻟﻤ‬ ‫ة‬‫ر‬‫إدا‬ ‫أﻨﺸطﺔ‬
1:‫.اﻻﺴﺘﻘطﺎب‬
:‫أﻫﻤﻬﺎ‬ ‫ﻤن‬ ‫ﻤظﺎﻫر‬ ‫ﻋدة‬ ‫اﻟﻨﺸﺎط‬ ‫ﻫذا‬ ‫ﻓﻲ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫ﺘﺄﺨذ‬ ‫و‬
•‫ﺒﺸﻛﻝ‬ ‫ة‬‫ر‬‫اﻟﺸﺎﻏ‬ ‫اﻟوظﺎﺌف‬ ‫ﻋن‬ ‫اﻹﻋﻼن‬ :‫ﺤﻴث‬ ‫ﻤن‬ ‫ﻟﻠوظﻴﻔﺔ‬ ‫اﻟﻤرﺸﺤﻴن‬ ‫اﻟﻤﺘﻘدﻤﻴن‬ ‫ﺤﻘوق‬ ‫ﺘﺄﻤﻴن‬
‫اﺴﺘﻐﻼﻝ‬ ‫و‬ ‫اﺴطﺔ‬‫و‬‫اﻟ‬ ‫و‬ ‫اﻟرﺸﺎوى‬ ‫ﻋن‬ ‫)اﻟﺒﻌد‬ ‫اﻟﻤﺴﺎﺒﻘﺎت‬ ‫اء‬‫ر‬‫إﺠ‬ ‫ﻓﻲ‬ ‫اﻻﺨﺘﻴﺎر‬ ‫ﻓﻲ‬ ‫اﻫﺔ‬‫ز‬‫اﻟﻨ‬ ،‫ﻋﻠﻨﻲ‬
.‫ﻓﻴﻬﺎ‬ ‫اﻟﺘﺤﻘﻴق‬ ‫اﻟطﻌن‬ ‫و‬ ‫اﻟﺸﻛﺎوي‬ ‫ﻗﺒوﻝ‬ ، (‫اﻟﻨﻔوذ‬
•‫ﻴﺠب‬ ‫و‬ ،‫اﺌﻲ‬‫و‬‫ﻋﺸ‬ ‫ﺒﺸﻛﻝ‬ ‫ﻟﻴس‬ ‫و‬ ،‫ﻤوﻀوﻋﻴﺔ‬ ‫و‬ ‫ﻋﻠﻤﻴﺔ‬ ‫أﺴس‬ ‫ﻋﻠﻰ‬ ‫ﺘﺘم‬ ‫أن‬ ‫ﻴﺠب‬ ‫اﻟﺘوظﻴف‬ ‫ﻤﺴﺎﺒﻘﺎت‬
.‫اﻟﻤﺘرﺸﺢ‬ ‫ﻓﻴﻪ‬ ‫ﻴﻤﺘﺤن‬ ‫اﻟذي‬ ‫اﻟﻌﻤﻝ‬ ‫طﺒﻴﻌﺔ‬ ‫اﻓق‬‫و‬‫ﺘ‬ ‫أن‬

10. •‫ﻋن‬ ‫أو‬ ‫اﻟﻤﺒﺎﺸر‬ ‫ﺒﺎﻟﺘﺴﻠﻴم‬ ‫ذﻟك‬ ‫ﺘم‬ ‫اء‬‫و‬‫ﺴ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫إﻟﻰ‬ ‫ﺘﺼﻝ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘوظﻴف‬ ‫طﻠﺒﺎت‬ ‫ﻛﻝ‬ ‫إﻫﻤﺎﻝ‬ ‫ﻋدم‬
.‫اﻻﻟﻛﺘروﻨﻲ‬ ‫ﻴد‬‫ر‬‫اﻟﺒ‬ ‫أو‬ ‫اﻟﻌﺎدي‬ ‫ﻴد‬‫ر‬‫اﻟﺒ‬ ‫ﻴق‬‫ر‬‫ط‬
•.‫أﺨﻼﻗﻴﺔ‬ ‫ﻏﻴر‬ ‫و‬ ‫ﻗﺎﻨوﻨﻴﺔ‬ ‫ﻏﻴر‬ ‫ﺒطرق‬ ‫ﻴن‬‫ر‬‫اﻵﺨ‬ ‫اﻟﻤﻨﺎﻓﺴﻴن‬ ‫ﻤن‬ ‫ﻋﻤدي‬ ‫ﺒﺸﻛﻝ‬ ‫اﻟﻤوظﻔﻴن‬ ‫ﺴﺤب‬ ‫ﻋدم‬
•‫ﻤن‬ ‫اﻟﺘﺨﺼﺼﺎت‬ ‫ﻤﺨﺘﻠف‬ ‫ﻤن‬ ‫ﻟﻼﺤﺘﻴﺎﺠﺎت‬ ‫ﻤوﻀوﻋﻲ‬ ‫و‬ ‫دﻗﻴق‬ ‫ﺘﺤدﻴد‬ ‫إﻟﻰ‬ ‫اﻻﺴﺘﻘطﺎب‬ ‫ﻋﻤﻠﻴﺔ‬ ‫اﺴﺘﻨﺎد‬
.‫ﺤﻘﻴﻘﻴﺔ‬ ‫وظﺎﺌف‬ ‫ﻟﺸﻐﻝ‬ ‫اﻟﺘﺨﺼﺼﺎت‬ ‫ﻤﺨﺘﻠف‬
•‫ﻟﻌﻤﺎﻝ‬ ‫ﻓﻴﻊ‬‫ر‬‫اﻟﺘ‬ ‫ﻓرص‬ ‫ﻤﻨﺢ‬ ‫ﻓﻲ‬ ‫اﻷوﻝ‬ ‫ﻴﻔﻴد‬ ‫ﺤﻴث‬ ،‫اﻟﺨﺎرﺠﻲ‬ ‫و‬ ‫اﻟداﺨﻠﻲ‬ ‫اﻻﺴﺘﻘطﺎب‬ ‫ﺒﻴن‬ ‫ﻨﺔ‬‫ز‬‫ا‬‫و‬‫اﻟﻤ‬
.‫اﻟﻤﻨظﻤﺔ‬
•.‫اﻵﺨر‬ ‫دون‬ ‫ﻤﻌﻴن‬ ‫ﺠﻨس‬ ‫ﻟﺼﺎﻟﺢ‬ ‫اﻟﻌﻤﺎﻝ‬ ‫اﺨﺘﻴﺎر‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺤﻴز‬ ‫ﻋدم‬
2:‫اﻟوظﻴﻔﻲ‬ ‫اﻟﻤﺴﺎر‬ .
•.‫ﻗﻬﺎ‬‫ر‬‫ﺨ‬ ‫وﻋدم‬ ‫اﻤﻬﺎ‬‫ر‬‫اﺤﺘ‬ ‫و‬ ‫ﻗﺎﻨوﻨﻴﺎ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫اﻟﻤﺘﻌﺎرف‬ ‫اﻟﺘوظﻴف‬ ‫ﺴﻴﺎﺴﺎت‬ ‫اﻋﺎة‬‫ر‬‫ﻤ‬
•‫ﻓﻴن‬‫ر‬‫اﻟط‬ ‫ﺒﻴن‬ ‫ﻤﺴﺒق‬ ‫ﻋﻘد‬ ‫إطﺎر‬ ‫ﻓﻲ‬ ‫ذﻟك‬ ‫و‬ (‫ﺘﺒﺎت‬‫ر‬‫اﻟﻤ‬ ‫و‬ ‫)اﻷﺠور‬ ‫ﻟﻠﻌﺎﻤﻝ‬ ‫اﻟﻤﺎدﻴﺔ‬ ‫اﻟﺤﻘوق‬ ‫ﺼﻴﺎﻨﺔ‬
.‫ﻛﻠﻴﻬﻤﺎ‬ ‫ﻤن‬ ‫ﻋﻠﻴﻪ‬ ‫ﻤﺘﻔق‬
•‫اﻟﺘﻛوﻴن‬ ‫و‬ ‫ﻴب‬‫ر‬‫اﻟﺘد‬ ‫ﻓرص‬ ‫و‬ ‫اﻟﻤﻛﺎﻓﺂت‬ ‫و‬ ‫اﻷﺠور‬ ‫ﺤﻴث‬ ‫ﻤن‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﺒﻴن‬ ‫اﻟﻌداﻟﺔ‬ ‫و‬ ‫اة‬‫و‬‫اﻟﻤﺴﺎ‬ ‫ﺘﺤﻘﻴق‬
.‫ﻓﻴﻊ‬‫ر‬‫اﻟﺘ‬ ‫و‬
•‫اﻻﻨدﻤﺎج‬ ‫ﻓﻲ‬ ‫ﻤﺴﺎﻋدﺘﻪ‬ ‫و‬ ،‫ﻟوظﻴﻔﺘﻪ‬ ‫دﻗﻴق‬ ‫ﺘوﺼﻴف‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌرف‬ ‫ﻓﻲ‬ ‫اﻟﺠدﻴد‬ ‫اﻟﻤوظف‬ ‫ﺤق‬ ‫اﻋﺎة‬‫ر‬‫ﻤ‬
.‫ﻟﻠﺸرﻛﺔ‬ ‫اﻟداﺨﻠﻴﺔ‬ ‫اﻟﺘﻨظﻴﻤﻴﺔ‬ ‫و‬ ‫اﻟﻘﺎﻨوﻨﻴﺔ‬ ‫اﺌﺢ‬‫و‬‫ﺒﺎﻟﻠ‬ ‫ﻴﻔﻪ‬‫ر‬‫ﺘﻌ‬ ،‫اﻟﺸرﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻬﻨﻲ‬
•‫ﻤن‬ ‫اﻟﺘﺨﻔﻴف‬ ‫ﺒﻐﻴﺔ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺼﻨﺎﻋﻲ‬ ‫اﻷﻤن‬ ‫ﺘوﻓﻴر‬ ‫و‬ ،‫ﻤﻼﺌم‬ ‫ﻋﻤﻝ‬ ‫ﻤﻨﺎخ‬ ‫ﺘوﻓﻴر‬ ‫ﻓﻲ‬ ‫اﻟﺤق‬
.‫اﻟﻌﻤﻝ‬ ‫ادث‬‫و‬‫ﺤ‬
•‫ﺤﻝ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺎﻫﻤﺔ‬ ‫و‬ ،‫ﺒﺎﻟﻤﻨظﻤﺔ‬ ‫ﺘﺘﻌﻠق‬ ‫اﻟﺘﻲ‬ ‫اﻟﻬﺎﻤﺔ‬ ‫ﻴﺔ‬‫ر‬‫اﻹدا‬ ‫ات‬‫ر‬‫ا‬‫ر‬‫اﻟﻘ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﺘﻤﻛﻴن‬
.‫ﻤﺸﻛﻼﺘﻬﺎ‬
•‫اﻟﻨﻘﺎﺒﻲ‬ ‫اﻟﻌﻤﻝ‬ ‫ﻴﺔ‬‫ر‬‫ﺤ‬ ‫ﺒﻤﻤﺎرﺴﺔ‬ ‫ﻴﺴﻤﺢ‬ ‫ﺘرﺨﻴﺼﺎ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﻤﻨﺢ‬ ‫أن‬ ‫ﻴﺠب‬ ‫ﺤﻴث‬ ،‫اﻟﻨﻘﺎﺒﻲ‬ ‫اﻟﻌﻤﻝ‬ ‫ﺤق‬
.‫ﻓﻴﻬﺎ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﺤﻘوق‬ ‫ﺤﻤﺎﻴﺔ‬ ‫أﺠﻝ‬ ‫ﻤن‬
•.‫اﺘﻪ‬‫ر‬‫ﻤﻬﺎ‬ ‫و‬ ‫أداﺌﻪ‬ ‫ﺘﺤﺴﻴن‬ ‫أﺠﻝ‬ ‫ﻤن‬ ‫اﻟﺘﻛوﻴن‬ ‫و‬ ‫ﻴب‬‫ر‬‫اﻟﺘد‬ ‫ﻓﻲ‬ ‫ﺤﻘوﻗﻪ‬ ‫ﻤن‬ ‫ﻋﺎﻤﻝ‬ ‫أي‬ ‫اﺴﺘﺒﻌﺎد‬ ‫ﻋدم‬
•.‫اﻟﺘﻨظﻴﻤﻲ‬ ‫اﻩ‬‫و‬‫ﻤﺴﺘ‬ ‫ﻤن‬ ‫اﻷﻋﻠﻰ‬ ‫ات‬‫ر‬‫اﻹدا‬ ‫ﻤﻊ‬ ‫ﻤﺒﺎﺸر‬ ‫ﺒﺸﻛﻝ‬ ‫اﻻﺘﺼﺎﻝ‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻤﻝ‬ ‫ﺤق‬

11. 3:‫اﻷداء‬ ‫.ﺘﻘﻴﻴم‬
•.‫دﻗﻴﻘﺔ‬ ‫ﺘﻘﻴﻴم‬ ‫ﻤﻌﺎﻴﻴر‬ ‫اﺴﺘﻌﻤﺎﻝ‬ ‫و‬ ،‫اﻟﻌﺎﻤﻠﻴن‬ ‫أداء‬ ‫ﺘﻘﻴﻴم‬ ‫ﻓﻲ‬ ‫اﻫﺔ‬‫ز‬‫اﻟﻨ‬ ‫و‬ ‫اﻟﻤوﻀوﻋﻴﺔ‬
•‫ﻴﺠب‬ ‫اﻟﺠﻴد‬ ‫اﻷداء‬ ‫ﺤﺎﻟﺔ‬ ‫ﻓﻔﻲ‬ ،‫اﻓق‬‫و‬‫اﻟﻤ‬ ‫اﻟﻘﺎﻨوﻨﻲ‬ ‫و‬ ‫ي‬‫اﻹدار‬ ‫اء‬‫ر‬‫ﺒﺎﻹﺠ‬ ‫اﻟﺘﻘﻴﻴم‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺘﺒط‬‫ر‬‫ﺘ‬ ‫أن‬ ‫ﻴﺠب‬
‫ﻴﺘﻌرض‬ ‫أن‬ ‫ﻴﻤﻛن‬ ‫اﻟﺴﻠﺒﻲ‬ ‫اﻷداء‬ ‫ﺤﺎﻝ‬ ‫ﻓﻲ‬ ‫و‬ ،‫ﺘﺸﺠﻴﻌﻪ‬ ‫ﺒﻐرض‬ ‫ﻤﻛﺎﻓﺄة‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺎﻤﻝ‬ ‫ﻴﺤﺼﻝ‬ ‫أن‬
.‫إﻫﻤﺎﻟﻪ‬ ‫درﺠﺔ‬ ‫ﺒﺤﺴب‬ ‫ﻟﻌﻘﺎب‬ ‫اﻟﻌﺎﻤﻝ‬
•‫ام‬‫ر‬‫اﻻﺤﺘ‬ ‫و‬ ‫اﻟﺘﻘدﻴر‬ ‫ﻤن‬ ‫ﻛﺎف‬ ‫ﻗدر‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺎﻤﻝ‬ ‫ﻴﺤص‬ ‫أن‬ ‫ﻴﺠب‬ ‫ﺒﻝ‬ ،‫اﻟﻤﺎدي‬ ‫ﺒﺎﻟﺘﺤﻔﻴز‬ ‫اﻻﻛﺘﻔﺎء‬ ‫ﻋدم‬
.‫اﻟﻤﻨظﻤﺔ‬ ‫ﻓﻲ‬ ‫ﻤﺘﻘن‬ ‫ﻋﻤﻝ‬ ‫ﻤن‬ ‫ﻴﻘدﻤﻪ‬ ‫ﻤﺎ‬ ‫ﻨظﻴر‬
•‫و‬ ،‫اﻟﻌﻤﺎﻝ‬ ‫ﻤﻀﺎﻴﻘﺔ‬ ‫إﻟﻰ‬ ‫ﺴﺘؤدي‬ ‫ﻷﻨﻬﺎ‬ ‫ة‬‫ر‬‫ﻤﺒﺎﺸ‬ ‫ﻟﺼﻴﻘﺔ‬ ‫ﻗﺎﺒﺔ‬‫ر‬ ‫اﻷداء‬ ‫ﻋﻠﻰ‬ ‫ﻗﺎﺒﺔ‬‫ر‬‫اﻟ‬ ‫ﺘﻛون‬ ‫أن‬ ‫ﻴﺠب‬ ‫ﻻ‬
.‫ﻟﻬم‬ ‫ا‬‫ز‬‫ا‬‫ز‬‫اﺴﺘﻔ‬ ‫أﻛﺜر‬ ‫اﻷﻤر‬ ‫ﺴﻴﺼﺒﺢ‬
4:‫اﻟﻤﻬﻨﻴﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﺘﺤﺴﻴن‬ ‫اﻤﺞ‬‫ر‬‫.ﺒ‬
‫ﻴز‬‫ز‬‫ﺘﻌ‬ ‫ﺒﻬدف‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺎت‬ ‫ﺘﻤﺎرﺴﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﻨﺸطﺔ‬ ‫ﻤن‬ ‫ة‬‫ر‬‫ﻛﺒﻴ‬ ‫ﻤﺠﻤوﻋﺔ‬ ‫ﺘﻤﺜﻝ‬ ‫اﻟﻨوﻋﻴﺔ‬ ‫ﺘﺤﺴﻴن‬ ‫اﻤﺞ‬‫ر‬‫ﺒ‬
‫ة‬‫ر‬‫ﻗد‬ ‫ﻴز‬‫ز‬‫ﻟﺘﻌ‬ ‫اﻟﺤدﻴﺜﺔ‬ ‫اﻟﻤداﺨﻝ‬ ‫أﻫم‬ ‫ﺘﻤﺜﻝ‬ ‫ﻓﺈﻨﻬﺎ‬ ‫ﻟذﻟك‬ ،‫ﻟﻠﻌﺎﻤﻠﻴن‬ ‫اﻻزدﻫﺎر‬ ‫و‬ ‫اﻟﺘﻘدم‬ ‫و‬ ‫اﻟﻨﻤو‬ ‫و‬ ‫اﻹﻨﺴﺎﻨﻴﺔ‬ ‫اﻤﺔ‬‫ر‬‫اﻟﻛ‬
‫ﻤﺎ‬ ‫اﻤﺞ‬‫ر‬‫اﻟﺒ‬ ‫ﻫذﻩ‬ ‫ﻤن‬ ،‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺘﺠﺎﻩ‬ ‫اﻷﺨﻼﻗﻴﺔ‬ ‫و‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻤﺴؤوﻟﻴﺎﺘﻬﺎ‬ ‫ﺒﻤﺘطﻠﺒﺎت‬ ‫اﻹﻴﻔﺎء‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨظﻤﺔ‬
: ‫ﻴﻠﻲ‬
•‫و‬ ‫اﻟﻨﻔﺴﻲ‬ ‫اﻟﻀﻐط‬ ‫ﺤﺎﻻت‬ ‫ﻓﻴﻪ‬ ‫ﺘﻘﻝ‬ ‫ﻤﺘﺠددا‬ ‫ﻤﻌﻨﻰ‬ ‫اﻟﻌﻤﻝ‬ ‫إﻋطﺎء‬ ‫و‬ ‫ﺠذاﺒﺎ‬ ‫اﻟﻌﻤﻝ‬ ‫ﻤﻛﺎن‬ ‫ﺠﻌﻝ‬
.‫اﻤﺞ‬‫ر‬‫اﻟﺒ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘرﻛﻴز‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫ﻫﺎق‬‫اﻹر‬ ‫و‬ ‫اﻟﺠﺴدي‬
•‫اﻟﻌﻤﻝ‬ ‫ﺘﺼﻤﻴم‬ ‫إﻋﺎدة‬ ‫أﻴﻀﺎ‬ ‫ﺘﺸﻤﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻤﺞ‬‫ر‬‫اﻟﺒ‬ ‫ﻫذﻩ‬ ‫أﻨﺸطﺔ‬ ‫ﻀﻤن‬ ‫اﻟروﺘﻴن‬ ‫و‬ ‫ﺘﺎﺒﺔ‬‫ر‬‫اﻟ‬ ‫ﻤن‬ ‫اﻟﺘﻘﻠﻴﻝ‬
.‫اﻏﻨﺎﺌﻪ‬ ‫و‬ ‫اﻟﻌﻤﻝ‬ ‫اء‬‫ر‬‫إﺜ‬ ‫ذﻟك‬ ‫ﻴﺸﻤﻝ‬ ‫و‬ ‫ار‬‫ر‬‫ﺒﺎﺴﺘﻤ‬
•‫ﺒﺤﻴث‬ ‫ﻤﺸﺘرﻛﺔ‬ ‫ﻗﻴم‬ ‫اﺘﺠﺎﻫﺎت‬ ‫ﺘﻌزز‬ ‫و‬ ‫ﻗﻴﻤﺔ‬ ‫ﺘﻨظﻴﻤﻴﺔ‬ ‫ﺜﻘﺎﻓﺔ‬ ‫ﺨﻠق‬ ‫ﻓﻲ‬ ‫ﺘﺴﺎﻋد‬ ‫اﻤﺞ‬‫ر‬‫اﻟﺒ‬ ‫ﻫذﻩ‬ ‫أﻨﺸطﺔ‬ ‫إن‬
.‫ﻴﺤﺎ‬‫ر‬‫ﻤ‬ ‫و‬ ‫ﺠذاﺒﺎ‬ ‫اﻟﻌﻤﻝ‬ ‫ﻤﻛﺎن‬ ‫ﻴﺼﺒﺢ‬
•‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫اﻟﻌﺼر‬ ‫اض‬‫ر‬‫أﻤ‬ ‫و‬ ‫اﻟﻤﻬﻨﻴﺔ‬ ‫اض‬‫ر‬‫اﻷﻤ‬ ‫اﻨﺘﺸﺎر‬ ‫ﺤدة‬ ‫ﻤن‬ ‫اﻟﺘﻘﻠﻴﻝ‬ ‫ﻓﻲ‬ ‫اﻤﺞ‬‫ر‬‫اﻟﺒ‬ ‫ﻫذﻩ‬ ‫ﺘﺴﺎﻫم‬ ‫أن‬
‫اﻟﺴﻼﻤﺔ‬ ‫ﻤﻌﺎﻴﻴر‬ ‫و‬ ‫ﻤﺘطﻠﺒﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘرﻛﻴز‬ ‫و‬ ‫اﻟﻌﺎﻤﺔ‬ ‫اﻟﺒﻴﺌﺔ‬ ‫و‬ ‫اﻟﻌﻤﻝ‬ ‫ﺒﻴﺌﺔ‬ ‫ﺒﻴن‬ ‫اﻻﻨﺴﺠﺎم‬ ‫ﻴز‬‫ز‬‫ﺘﻌ‬
.‫اﺴﻊ‬‫و‬ ‫ﻤﻨطﻠق‬ ‫ﻤن‬ ‫اﻟﻌﻤﻝ‬ ‫ﻤﻛﺎن‬ ‫إﻟﻰ‬ ‫اﻟﻨظر‬ ‫و‬ ‫ﺒﻬﺎ‬ ‫اﻟﺨﺎﺼﺔ‬ ‫ﻴﻌﺎت‬‫ر‬‫ﺒﺎﻟﺘﺸ‬ ‫ام‬‫ز‬‫اﻻﻟﺘ‬ ‫و‬ ‫اﻟﻤﻬﻨﻴﺔ‬

12. •‫ﻤﺠﻤوﻋﺔ‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫اﻟﻌﻤﻝ‬ ‫ﻤﻛﺎن‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﻌﺔ‬ ‫و‬ ‫اﺤﺔ‬‫ر‬‫اﻟ‬ ‫ﻤن‬ ‫ﺠو‬ ‫ﺘوﻓﻴر‬ ‫إﻟﻰ‬ ‫اﻷﻋﻤﺎﻝ‬ ‫ﻤﻨظﻤﺔ‬ ‫ﺘﺴﻌﻰ‬ ‫أن‬
:‫ﻤﻨﻬﺎ‬ ‫اﻟﻤﻤﺎرﺴﺎت‬ ‫ﻤن‬ ‫ة‬‫ر‬‫ﻛﺒﻴ‬
•‫ﺠو‬ ‫إﺸﺎﻋﺔ‬ ‫ﻓﻲ‬ ‫ﺘﺴﺎﻫم‬ ‫اﻀﻴﻊ‬‫و‬‫ﻤ‬ ‫ﻤن‬ ‫ﻓﻴﻬﺎ‬ ‫ﻴﻨﺸر‬ ‫ﺒﻤﺎ‬ ‫اﻟﻌﻤﻝ‬ ‫ﻤﻛﺎن‬ ‫ﻓﻲ‬ ‫ﻴﺔ‬‫ر‬‫اﻟﺠدا‬ ‫ات‬‫ر‬‫ﺒﺎﻟﻨﺸ‬ ‫اﻻﻫﺘﻤﺎم‬
.‫ﺒﺎﻟﻌﺎﻤﻠﻴن‬ ‫اﻹﺸﺎدة‬ ‫و‬ ‫ح‬‫اﻟﻤر‬ ‫ﻤن‬
•‫ﻴﻛﺎﻓﺄ‬ ‫ﻓﻌﺎﻟﻴﺎت‬ ‫ﺘﺘﺨﻠﻠﻬﺎ‬ ‫ﻤﻼﺌﻤﺔ‬ ‫أﻨﺸطﺔ‬ ‫ﺘﻘﻴم‬ ‫و‬ ‫اﻟﺨﺎﺼﺔ‬ ‫اﻟﻤﻨﺎﺴﺒﺎت‬ ‫ﺒﺄﻴﺎم‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ﺘﺤﺘﻔﻝ‬ ‫أن‬ ‫ﻴﺠب‬
.‫ﻟﻬم‬ ‫ﺠﻤﺎﻋﻴﺔ‬ ‫وﺠﺒﺎت‬ ‫ﺘﻘدﻴم‬ ‫ﻤﻊ‬ ‫ﺨﻼﻟﻬﺎ‬ ‫ﻤن‬ ‫اﻟﻌﺎﻤﻠون‬
•‫أن‬ ‫ﻟﻠﻤﻨظﻤﺔ‬ ‫ﻴﻤﻛن‬ ‫و‬ ‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﻸﻨﺸطﺔ‬ ‫اﻟﻔﻌﺎﻟﻴﺎت‬ ‫اﻤﺞ‬‫ر‬‫ﺒ‬ ‫ﻟوﻀﻊ‬ ‫اﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﺠﺎن‬ ‫ﺘﺸﻛﻴﻝ‬
.‫ﻤﻨﺎﺴﺒﺔ‬ ‫ﺴﻨوﻴﺔ‬ ‫اﻨﻴﺔ‬‫ز‬‫ﺒﻤﻴ‬ ‫ﺘدﻋﻤﻬﺎ‬
•‫و‬ ‫ﺒﺎﻷﻟﻔﺔ‬ ‫اﻟﺸﻌور‬ ‫و‬ ‫اح‬‫ر‬‫ﺒﺎﻷﻓ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ ‫و‬ ‫ﺒﺎﻷﻫﻤﻴﺔ‬ ‫ﺒﺎﻟﻤﻨظﻤﺔ‬ ‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﺘﺸﻌر‬ ‫اﻟﻤﻨﺎﺴﺒﺎت‬ ‫ﺒطﺎﻗﺎت‬
.‫اﻟﺠﻤﺎﻋﺔ‬ ‫ح‬‫ﺒرو‬ ‫اﻟﻌﻤﻝ‬ ‫و‬ ‫اﺼﻝ‬‫و‬‫اﻟﺘ‬
•.‫اﻟﻌﺎﻤﻠﻴن‬ ‫ﻤﻴﻼد‬ ‫أﻋﻴﺎد‬ ‫ﺒﻤﻨﺎﺴﺒﺔ‬ ‫اﻻﺤﺘﻔﺎﻻت‬
•‫ﺤﻔﻼت‬ ‫أو‬ ‫ﻤﺴﺎﺌﻴﺔ‬ ‫ﺤﻔﻼت‬ ‫ﺨﻼﻝ‬ ‫ﻤن‬ ‫اء‬‫و‬‫ﺴ‬ ‫اد‬‫ر‬‫اﻷﻓ‬ ‫أو‬ ‫اﻟﺸرﻛﺔ‬ ‫ﺘﺤﻘﻘﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫ات‬‫ز‬‫ﺒﺎﻻﻨﺠﺎ‬ ‫اﻻﺤﺘﻔﺎﻻت‬
.‫ﻟﻠﻌﺎﻤﻠﻴن‬ ‫ﺘﻘدﻴر‬ ‫و‬ ‫ﺸﻛر‬
•.‫وودي‬ ‫ﻫﺎدئ‬ ‫ﻋﻤﻝ‬ ‫ﺠو‬ ‫إﺸﺎﻋﺔ‬ ‫و‬ ‫ح‬‫اﻟﻤر‬ ‫ح‬‫رو‬ ‫ﺘﺸﺠﻴﻊ‬

13. U‫اﺠﻊ‬‫ر‬‫ﻤ‬
‫رﻀﺎ‬ ‫ﻋﻠﻰ‬ ‫اﻨﻌﻛﺎﺴﺎﺘﻬﺎ‬ ‫و‬ ‫ﻟﻠﻤﻨظﻤﺎت‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ﻟﻠﻤﺴؤوﻟﻴﺔ‬ ‫اﻟﺘﺴوﻴﻘﻴﺔ‬ ‫"اﻷﺒﻌﺎد‬ ،‫اﻟﺤﻤدي‬ ‫ﺤﺴﻴن‬ ‫ﻤﺤﻤد‬ ‫اد‬‫ؤ‬‫ﻓ‬
،‫اق‬‫ر‬‫اﻟﻌ‬ ،‫ة‬‫ر‬‫ﻤﻨﺸو‬ ‫ﻏﻴر‬ ،‫ﺒﻐداد‬ ‫اﻷﻋﻤﺎﻝ-ﺠﺎﻤﻌﺔ‬ ‫ة‬‫ر‬‫إدا‬ ‫ﻓﻲ‬ ‫ﻓﻠﺴﻔﺔ‬ ‫ﺘﺨﺼص‬ ‫ﻓﻲ‬ ‫اﻩ‬‫ر‬‫دﻛﺘو‬ ‫رﺴﺎﻟﺔ‬ ،"‫اﻟﻤﺴﺘﻬﻠك‬
2003:‫ص‬ ،40.
،‫ﻤﺼر‬ ،‫ﻴﺔ‬‫ر‬‫اﻹﺴﻛﻨد‬ ،‫اﻟﻨﺸر‬ ‫و‬ ‫اﻟطﺒﺎﻋﺔ‬ ‫ﻟدﻨﻴﺎ‬ ‫اﻟوﻓﺎء‬ ‫دار‬ ،‫ة‬‫ر‬‫ﻟﻺدا‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ،‫ﻓﻲ‬‫ر‬‫اﻟﺼﻴ‬ ‫ﻤﺤﻤد‬
،‫اﻷوﻟﻰ‬ ‫اﻟطﺒﻌﺔ‬2007:‫ص‬ ،22.
‫اﻟطﺒﻌﺔ‬ ،‫اﻷردن‬ ،‫ﻋﻤﺎن‬ ،‫ﻴﻊ‬‫ز‬‫اﻟﺘو‬ ‫و‬ ‫ﻟﻠﻨﺸر‬ ‫اﺌﻝ‬‫و‬ ‫دار‬ ،‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴؤوﻟﻴﺔ‬ ‫و‬ ‫اﻟﺘﺴوﻴق‬ ،‫ي‬‫اﻟﺒﻛر‬ ‫ﻴﺎﺴر‬ ‫ﺜﺎﻤر‬
،‫اﻷوﻟﻰ‬2001:‫ص‬ ،27.
‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﺒﻘﻀﺎﻴﺎ‬ ‫ﺘﻌﻨﻰ‬ ‫ﻴﺔ‬‫ر‬‫دو‬ ‫ﺴﻠﺴﻠﺔ‬ ،‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﺠﺴر‬ ‫ﻟﻠﺸرﻛﺎت،ﻤﺠﻠﺔ‬ ‫اﻻﺠﺘﻤﺎﻋﻴﺔ‬ ‫ج،اﻟﻤﺴؤوﻟﻴﺔ‬‫اﻻﺴر‬ ‫ﺤﺴﻴن‬
‫اﻟﻌدد‬ ،‫ﺒﺎﻟﻛوﻴت‬ ‫ﻟﻠﺘﺨطﻴط‬ ‫ﺒﻲ‬‫ر‬‫اﻟﻌ‬ ‫اﻟﻤﻌﻬد‬ ‫ﻋن‬ ‫ﺘﺼدر‬ ‫ﺒﻴﺔ‬‫ر‬‫اﻟﻌ‬ ‫اﻟدوﻝ‬ ‫ﻓﻲ‬90‫اﻴر‬‫ر‬‫ﻓﺒ‬ ،2010:‫ص‬ ،4.
‫ﻟﻠﺤﻛوﻤﺎت‬ ‫اﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬ ‫ار‬‫و‬‫اﻟﻤﺠﺘﻤﻌﻴﺔ)اﻷد‬ ‫ة‬‫ر‬‫اﻹدا‬ ‫و‬ ‫اﻟﻤﺴﺘداﻤﺔ‬ ‫،اﻟﺘﻨﻤﻴﺔ‬ ‫ﻴﺔ‬‫ر‬‫اﻹدا‬ ‫ﻟﻠﺘﻨﻤﻴﺔ‬ ‫ﺒﻴﺔ‬‫ر‬‫اﻟﻌ‬ ‫اﻟﻤﻨظﻤﺔ‬
‫ة‬‫ر‬‫ﻟﻺدا‬ ‫اﺒﻊ‬‫ر‬‫اﻟ‬ ‫ﺒﻲ‬‫ر‬‫اﻟﻌ‬ ‫اﻟﻤؤﺘﻤر‬ ‫ﻋﻤﻝ‬ ‫اق‬‫ر‬‫أو‬ ،(‫اﻟﻤدﻨﻲ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫و‬ ‫اﻟﺨﺎص‬ ‫اﻟﻘطﺎع‬ ‫و‬ ‫اﻟﻤﺤﻠﻴﺎت‬ ‫و‬ ‫ﻴﺔ‬‫ز‬‫اﻟﻤرﻛ‬
:‫ص-ص‬ ، ،‫طﺒﻊ‬ ‫ﺴﻨﺔ‬ ‫ﺒدون‬ ،‫طﺒﻌﺔ‬ ‫ﻗم‬‫ر‬ ‫ﻴن،ﺒدون‬‫ر‬‫–اﻟﺒﺤ‬ ‫اﻟﻤﻨﺎﻤﺔ‬ ‫اﻟﺒﻴﺌﻴﺔ‬37-38.
‫ﻴﺔ‬‫ر‬‫اﻹدا‬ ‫ﻟﻠﺘﻨﻤﻴﺔ‬ ‫ﺒﻴﺔ‬‫ر‬‫اﻟﻌ‬ ‫اﻟﻤﻨظﻤﺔ‬ ‫ات‬‫ر‬‫ﻤﻨﺸو‬ ،‫ﻤﺘﻐﻴر‬ ‫ﻋﺎﻟم‬ ‫ﻓﻲ‬ ‫ة‬‫ر‬‫اﻹدا‬ ‫ﻋﻠم‬ ‫أﺨﻼﻗﻴﺎت‬ ،‫ﻨﺠم‬ ‫ﻋﺒود‬ ‫ﻨﺠم‬
،‫اﻟطﺒﻌﺔ‬ ‫ﻗم‬‫ر‬ ‫اﺴﺎت(،ﺒدون‬‫ر‬‫د‬ ‫و‬ ‫)ﺒﺤوث‬2006:‫ص-ص‬ ،127-128.
‫اﺴﺘطﻼﻋﻴﺔ‬ ‫اﺴﺔ‬‫ر‬‫د‬ ،‫اﻟﻤﻨظﻤﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫ﺒﺄﺼﺤﺎب‬ ‫اﻟﻤﺨﺎطر‬ ‫ة‬‫ر‬‫إدا‬ ‫ﻋﻼﻗﺔ‬ ،‫اﻟﺨﻴرو‬ ‫أﺤﻤد‬ ‫ﺼﺒﺤﻲ‬ ‫ﻗﺘﻴﺒﺔ‬
‫اﻷﻋﻤﺎﻝ،ﻛﻠﻴﺔ‬ ‫ة‬‫ر‬‫إدا‬ ‫ﻗﺴم‬ ‫إﻟﻰ‬ ‫ﻤﻘدم‬ ‫ﺒﺤث‬ ،‫ﻴدﻴﺎن‬‫ر‬‫ﻤ‬ ‫ﻓﻠﺴطﻴن‬ ‫ﻓﻨدق‬ ‫ﻓﻲ‬ ‫اﻟﻤﺼﻠﺤﺔ‬ ‫أﺼﺤﺎب‬ ‫ﻤن‬ ‫ﻋﻴﻨﺔ‬ ‫اء‬‫ر‬‫ﻵ‬
:‫ص-ص‬ ، ‫اﻟﺴﻨﺔ‬ ‫ذﻛر‬ ‫ﺒدون‬ .‫ﺒﻐداد‬ ،‫ﻴﺔ‬‫ر‬‫اﻟﻤﺴﺘﻨﺼ‬ ‫اﻟﺠﺎﻤﻌﺔ‬ ،‫اﻻﻗﺘﺼﺎد‬ ‫و‬ ‫ة‬‫ر‬‫اﻹدا‬11-12
, ‫ﻟﻠﻨﺸر‬ ‫اﺌﻝ‬‫و‬ ‫دار‬ ،‫اﻷﻋﻤﺎﻝ‬ ‫و‬ ‫ة‬‫ر‬‫اﻹدا‬ ، ‫ي‬‫اﻟﻌﺎﻤر‬ ‫ﻤﺤﺴن‬ ‫ﻤﻬدي‬ ‫ﺼﺎﻟﺢ‬ ‫و‬ ‫اﻟﻐﺎﻟﺒﻲ‬ ‫ﻤﻨﺼور‬ ‫ﻤﺤﺴن‬ ‫طﺎﻫر‬
،‫ـﺔ‬‫ﻴ‬‫اﻟﺜﺎﻨ‬ ‫ـﺔ‬‫ﻌ‬‫اﻟطﺒ‬ ‫ـﺎن‬‫ﻤ‬‫ﻋ‬2008:‫ص-ص‬ ،96-97.

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