Федор Гречанинов "ТВ-Колумбы: в поисках новых доходов"

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КТБ 2015_Презентация Федора Гречанинова

Для того, чтобы СМИ выполняли свою миссию,
они должны быть финансово самодостаточны.
Ценности
определяют
общество
Истории
формируют
ценности
Мы
рассказываем
истории

Традиционные доходы эфирного ТВ, совокупность которых
и дает возможность создавать качественный продукт
Digital
Плата за
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платные каналы
Тематические
каналы для
внутреннего
рынка
Создание НОВЫХ ПЛАТНЫХ каналов

выход за традиционные рамки индустрии
Стать частью
жизни зрителя

Сервисы
Новые способы
рассказывать
историю
выход за традиционные рамки индустрии

e-commerce
школы и
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мобильные
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Федор Гречанинов "ТВ-Колумбы: в поисках новых доходов"

This document summarizes the services of Gemius Solutions for media audience measurement. It measures cross-media consumption and ad exposure using a single-source panel of participants who carry a smartphone meter. This allows measurement of consumption and ads across PC, TV, radio, apps and other media. The meter collects data on the device level to provide comprehensive and consistent measurement of media and ads viewed both in-home and out-of-home. Gemius uses this single-source data to provide analytics on ad campaigns, competitive intelligence, and audience measurement currency for digital and cross-media.

"TV market: main trends in 2018 and prospects for development in 2019“ Igor P...

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The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that continued long-term progress on air quality will require systemic changes rather than temporary reductions from emergency measures.

"From TV toTotalVideo", Renata Uhlarikova, Kantar Media, International Busine...

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Kantar Media provides total TV and video measurement services across multiple countries. They measure both traditional TV viewing and online/digital viewing on multiple devices to provide a holistic view of total TV consumption. Some key points: - Kantar measures TV and video viewing on TVs, computers, tablets, smartphones and other connected devices. - In Denmark, online viewing is included in the currency and treated the same as traditional TV for trading purposes. Other countries like Norway are moving to this model. - Core panels remain important but are supplemented by digital panels and census-level digital data. - The goal is to provide accurate measurement of total TV consumption as viewership shifts to online and digital platforms

"Innovation in Total Audience Measurement". Toni Petra, International Watch L...

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This document discusses Nielsen Marketing Cloud (NMC), a platform that allows users to manage data, customize audiences, activate advertising across channels, and analyze results. NMC provides granular viewership data, accurate targeting capabilities, and insights into consumer behavior and purchase data. It enables integrated audience tracking and a single solution for managing the entire marketing process. The platform aims to create a new data-driven ecosystem for publishers, advertisers, and other partners.

«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwen...

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This document discusses trends in global demographics and technology usage. Some key points include: - The market in Europe, the Middle East and Africa has over 1.1 billion consumers with growing purchasing power. - The number of people over 60 will double between 2013-2050 to around 2 billion. - Life expectancy is projected to increase by 15%. - The number of internet users in Europe, Africa and the Middle East grew 25% from 2013-2014. - Laptops/desktops remain the most popular device for accessing content at 62%, followed by mobile at 41%.

Ирина Мельничук, Директор по маркетингу телеканалов ПЛЮСПЛЮС & Бигуди

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Константин Стрюков, CEO Vizeum Ukraine

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Светлана Калинина и Андрей Таранов "Рекламный рынок Украины. Уроки кризиса"

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1+1_Альтернативные источники доходов для вещателей

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Константин Стрюков "Эволюция Телевидения"

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Татьяна Катрич "Когда не поздно что-то менять. Предсказания 2016"

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