The document describes a class for starting a mobile software or web 2.0 business venture. The 4-session class helps students form a product concept, do hands-on development, demo their product, and present their business plan. By the end, students will have a 6-minute presentation, answers to common questions, and a product specification sheet for engineers. The instructor has 8 years experience in marketing and 7 years in mobile/telecom. Examples of past mobile app successes are provided to understand trends.
The document discusses developing mobile apps using HTML5, Sencha, and Phonegap for both iOS and Android platforms. It notes that while a hybrid approach can achieve cross-platform capabilities and performance, HTML5 is not a one-size-fits-all solution due to challenges from variations in browsers, devices, resolutions and OS versions. Important new web technologies for building high-quality apps include local storage, CSS3 for layout and media queries, safe JavaScript practices, and optionally Canvas and WebGL. While hybrid apps offer flexibility, native apps may have better performance depending on the situation.
