The document describes a class for starting a mobile software or web 2.0 business venture. The 4-session class helps students form a product concept, do hands-on development, demo their product, and present their business plan. By the end, students will have a 6-minute presentation, answers to common questions, and a product specification sheet for engineers. The instructor has 8 years experience in marketing and 7 years in mobile/telecom. Examples of past mobile app successes are provided to understand trends.