Kevin Rosengren gave a presentation on leading transformational change at the Scrum Gathering 2019. He emphasized that affecting change requires engaging leaders and moving discussions to a collaborative "adult table." Change is difficult and cannot be delegated or achieved without buy-in from leadership. Presenters were encouraged to avoid an "us vs them" mentality, understand what leaders care about most, and identify and engage key stakeholders by listening first before crafting a simple, unexpected, credible and emotional message to gain support for change initiatives. The presentation highlighted the importance of partnership and accountability in implementing changes discussed.
2. Getting Started…
Write down 2 – 3 things
that you would like leaders
to do to support your
transformational change
effort.
• Find a partner…
• Introduce who you are,
and share your company
and your role.
• Share the 2 – 3 things
you wrote down
20. Identify the power players
From: Making Strategy, Colin Eden and Fran Ackermann
21. Ask questions, listen for the answer
• What are the things that are important to you?
• What can I do to help you succeed
If you listen carefully, Agility will be the answer.
22. Build your message
for SUCCESS
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Craft your change message
24. Create accountability partnership…
• Turn to your partner
• Share that one thing you are going to do to implement
the change you identified at the beginning of the
workshop
• Commit to when you are going to do it
• Exchange emails
• Follow-up with your partner – or me…
25. My presentation in four key points …
• Affecting change requires you to move to the “Adult
table” of the organization
• Change is hard, requires leadership buy-in and can’t be
delegated
• Avoid perpetuating the “Us vs Them” divide, gain
empathy with challenges of leaders and talk to them
about what is important.
• Be mindful about identifying key leaders, engage them
with questions first and later share a well crafted change
message
Image from productcoalition.com
