!
6 June 2014
какой	
  город	
  хотите	
  вы?
WHAT KIND OF CITY DO YOU WHANT?
!
A place is a reflection of the Culture of the people who created it.
THE VISION THING!
The excruciating pain of our urban reality!
”THE BRASILIA SYNDROME”!
(City Planning from 10.000 meter above the ground )
Brasilia (1955- )
Brasilia -The people scale is completely neglected
17
Brooklyn, New York - Residences: Frank Gehry
18
20
Kensington & Chelsea - high density with low rise and parks
WHY SEND A
POSTCARD?
Courtesy of Robert Adam ©
Courtesy of Robert Adam ©
“Insanity is this:
doing the same thing
over and over again
and expecting different
results.”
Albert Einstein
We specialise in PLACE MAKING
Place making is turning a
neighbourhood, town or
city from a place you
can’t wait to get through
to one you never want to
leave.
We enable city transformations
OUR CLIENTS: state agencies, public sector, private sector and organisations
40 years of research as the foundation
Urban Quality Criteria
Man is a Walking Animal – Ground Speed 5 km/hour
Central to any consideration about space and place must be - People
Walking as an aesthetic practice
“…an action that
is simultaneously
an act of
perception and of
creativity of
reading and
writing the
territory”
Francesco Careri
‘Alinemadebywalking’RichardLong1968
WE HAVE A MAXIMUM VELOCITY OF 32 Km/h
Velocity
OUR RIB CAGE CAN WITHSTAND IMPACTS AT UP TO 32 Km/h
Our ancestors used to chase down prey by running them to the ground.
When walking we look where we are putting our feet!
public realm is a recent invention.
O
Cultures are different………
Climates are different……….
Climates are different……….
But the way
people inhabit
and use space
is universal
!
What do we experience at eye-level?

!
We need a lot of stimuli
1000 stimulus per hour =
1 per every 4 seconds
!
Human senses are a necessary planning consideration
4	
  sec. 4	
  sec. 4	
  sec.
Public distance (3.5-10 m)
Personal distance (0.5-1.3 m)
Intimate distance (0-0.5 m)
!
The social field of vision range 100 – 0,5m
5 km/h environment:
Made for walking through
Bo 01 Malmö
60km/h environment

made for driving through
WE HAVE TO MAKE HARD DECISIONS
“Accountants kill great
companies”
Steve Jobs
THE THIRD LAW OF PHYSICS
!
Copenhagen Modal Split
61% of those who bike do so out of convenience
People don’t change their behaviour when you tell them to;
People change when the context makes it easy!
Copenhagen Modal Split
61% of those who bike do so out of convenience
People don’t change their behaviour when you tell them to;
People change when the context makes it easy!
Reclaiming our street
Focus on Making
Cities for People
!
When cities
attract people they
attract
Bik zur rahmet
Focus on Making
Cities for People
!
When cities
attract people they
attract
Thank you
Bik zur rahmet
83
New York is turning people friendly!
Place Making is about the economy stupid!
Summer Streets
and the pilot projects
NYC Dept. of Transport w/ Gehl Architects,
Published: 13 Nov 2008
DOT used
in-house staff
and resources
to deliver the project.
Herald Square - before
Herald Square - after
Times Square - before
Times Square - after
Instant use
SUMMER STREETS
Regent Street
July 2013
Regent Street Today
Challenges
!
• Pollution from traffic fumes	
  
• The area feels traffic dominated	
  
• Unsafe - accident rate 17 times London Average	
  
• Crowded pavements - tiring environment	
  
• Clutter – further reduces pedestrian space	
  
• No public seating 	
  
• A very dangerous/impossible climate for cyclists - difficult to make use of the
cycle hire system!	
  
• One side is sunnier 	
  
• Buses block the fine views
!
Positives
!
• Unique place	
  
• Offers quality shopping	
  
• Easy access by public transport	
  
• World-class architecture and townscape
The space can be dominated by traffic, the
noise levels and pollution are unpleasant
Regent Street Today
Poor Air Quality on Regent Street
The single biggest cause of NO2 emissions are diesel powered vehicles, such as buses and taxis
King’s College London Environmental Research Group & Department of Chemistry, University of Cambridge
9% of residents
die prematurely due to
air pollution levels in
some of London's most
popular areas
Particulate Air Pollution is the biggest cause of
premature death after smoking.
Poor Air Quality in Central London
Sunday Times 20.01.13 / Department of Health
Poor Air Quality in Regent Street
King’s College London Environmental Research Group	
  & Department of Chemistry, University of Cambridge
nitrogen dioxide (NO2)
200
250
100
150
50
114
144
200 +
Up to 5 times more
N02 than EU limits
2009 2010 2011
EU Limit Values: 40 μg m-3
This situation is likely to continue...
- even with technological initiatives already taken
Poor walking conditions, frustrating driving conditions
Gridlock causes people to zig-zag
between cars to cross the street
Mode share on Regent Street 2010
Traffic congestion on Oxford Street, Regent Street & Bond Street, The Crown Estate
Share of Regent Street road space today
Pedestrians are 77 % of users - but today only
have 42 % of road space
SUMMER STREETS 2013
A pedestrian Priority Regent Street would mean at peak hour;	
  
16 persons/minute/metre	
  
This would be with no street furniture or outdoor seating.
Economic performance on traffic free days
Regent Street - Traffic Free Retailer Survey, CBRE
Extended Sunday trading could compliment traffic free days
51% of retailers saw
increased footfall on the
traffic free day
89% of retailers want
to see West End traffic
free days in 2013
Summer Streets Regent Street 2013
107

Рикардо Марини - Пленарное заседание