This document summarizes Chartbeat, a tool that provides real-time analytics to publishers about what content readers are engaging with on their websites. It has four main features: the Big Board display, which shows popular articles in the newsroom; the Real-Time Dashboard, which shows current reader behavior; the Historical Dashboard, which allows analyzing past reader engagement; and the Heads Up Display browser overlay, which indicates reader attention on page content. Chartbeat works with leading publishers to help them understand and grow their audiences across devices and locations.
This document provides tips for startups working with international media. It recommends focusing on the product rather than the founder's country of origin. Companies should benchmark against top global players and proofread English materials while using voiceovers in videos. The document also suggests distributing press releases through platforms and piggybacking on other companies' efforts. While getting excited about video, sales may not be high generally from PR alone. International media outreach requires multiple strategies.
This document summarizes Chartbeat, a tool that provides real-time analytics to publishers about what content readers are engaging with on their websites. It has four main features: the Big Board display, which shows popular articles in the newsroom; the Real-Time Dashboard, which shows current reader behavior; the Historical Dashboard, which allows analyzing past reader engagement; and the Heads Up Display browser overlay, which indicates reader attention on page content. Chartbeat works with leading publishers to help them understand and grow their audiences across devices and locations.
This document provides tips for startups working with international media. It recommends focusing on the product rather than the founder's country of origin. Companies should benchmark against top global players and proofread English materials while using voiceovers in videos. The document also suggests distributing press releases through platforms and piggybacking on other companies' efforts. While getting excited about video, sales may not be high generally from PR alone. International media outreach requires multiple strategies.
Переход на Цифровое ТВ позиция собственника телеканала
1. Изменение модели бизнеса
Как сейчас:
Телевещатель – зритель
Как будет:
Телеканал - НацОператорТРВ –
зритель
Что смотреть определит оператор, а не
телеканал-кого оператор включит в
систему распространения, того будет
смотреть зритель!
2. Мысли вслух
Потеря частот телевещателей – потеря
рекламы – потеря бизнеса
Закон не запрещает создания
альтернативных операторов, но и НЕ
разрешает
Альтернативная операторская сеть
Участие в акционерном капитале АО
«Казтелерадио»
Компенсации
3. Рекомендации
правительству прописать механизм
создания альтернативных операторов
эфирного цифрового ТРВ
Предусмотреть компенсации за
отбираемые в госсобственность
частоты и бессрочные лицензии
Существующие телеканалы должны
стать акционерами НОТ (узун кулак: ТК
Казахстан акционер АО Казтелерадио)