В презентации рассматривается улучшенный вариант юзабилити и редизайна шопинг-клуба KupiVIP.Ru В кейсе дан список конкретных доработок и их обоснование.
ВАЖНО! На основании данной презентации в текущую версию KupiVIP введено более 12 изменений!
О новых возможностях ShoppyBoom:
1. Личный кабинет стал еще более удобным
2. Оповещения ваших клиентов (ВКонтакте)
3. Купоны и скидки
4. Ремаркетинг
5. Возможность размещения приложения на своем домене
В презентации рассматривается улучшенный вариант юзабилити и редизайна шопинг-клуба KupiVIP.Ru В кейсе дан список конкретных доработок и их обоснование.
ВАЖНО! На основании данной презентации в текущую версию KupiVIP введено более 12 изменений!
О новых возможностях ShoppyBoom:
1. Личный кабинет стал еще более удобным
2. Оповещения ваших клиентов (ВКонтакте)
3. Купоны и скидки
4. Ремаркетинг
5. Возможность размещения приложения на своем домене
Курс представляет собой системный подход к вопросам
присутствия компании в Интернете, её продвижению
и привлечению реальных клиентов.Основная задача курса дать вам базовые практически навыки
разработки комплексных программ продвижения бизнеса в Интернете
и разработать такую программу для вашего проекта.
Семинар по созданию и продвижению интернет-магазинаtoWave.ru
www.towave.ru — это информационный интернет-журнал. Мы предлагаем вам самые интересные статьи, самые актуальные темы и самый передовой опыт западных и отечественных специалистов.
Комплексное решение по автоматизации и оптимизации процессов для интернет тороговли на базе промышленного веб-фреймворка Symfony.
Обширная компонентная база платформы гибко настраивается и расширяется под бизнес-процессы наших клиентов и постоянно прирастает новым функционалом.
NetSquared and Pull Focus Films - Elements of a Great Campaign VideoChad Leaman
Pull Focus Films slidedeck made up the second half of their presentation on elements of great campaign films: make it sharable, tell the complex problem as a simple solution in a story, don't be boring, and more!
RYAN SAXBY HILL: Do your technology choices support your organization’s values?NetSquared Vancouver
Do your technology choices support your organization’s values? Working to build a better online Canada with informed technology choice
What does your choice of technology say about your values? How can choices about technology help build community? Sometimes decisions about Internet technologies seem small, but these small choices add up. Building a strong, resilient, and accessible Internet in Canada requires us all to understand how our decisions affect the larger Internet ecosystem and what we can do to ensure that our decisions are in line with our values.
Using data from the .CA Internet Factbook gathered from audits of 400 Canadian non-profit organizations conducted by Framework, and examples from the Internet and domain name industry, this session will address some key decisions about Internet technology and how non-profit executives can make choices that respect their mission, values and the needs of their clients.
@saxby
Ryan Saxby Hill is an expert in communications and digital marketing. He is currently the communications manager with the Canadian Internet Registration Authority, operators of the .CA domain name. Previously, Ryan led media relations and online engagement efforts at the Canada Foundation for Innovation and has held positions handling global communications and PR programs for Ciena Corporation and Nortel Networks.
Ryan is a founder of Apartment613, an award winning Ottawa-based digital community media organization and serves on the board of directors for the Centretown Citizens Ottawa Corporation, one of Canada’s most innovative non-profit housing providers.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
RORY GREEN: Keeping the Digital Donor Love Alive & Thriving
Keeping the Digital Donor Love Alive & Thriving
“Retention is the new acquisition and customer service is the new marketing." -Joe Connelly
The data is in: keeping and growing the donors you have is a better use of your time and money than finding new ones. But are we doing all we can to make the our causes deserve to feel special, appreciated and valued?
As non-profits we are focused on our bottom lines and fiscal year ends. But that’s not how our donors measure our work. They pay attention to the thank-yous they receive and how they feel when they get them. Maybe that is why, as a sector, we have a big problem: donors are falling out of love with giving to us.
Join Rory Green as she explores why your donors support you and why they stop.Together we’ll dive into real life examples examples of what charities have done to keep their donors. You will be inspired to make Donor Love a priority in your digital work and walk away with the practical tips to help donors keep that loving feeling.
Rory Green
Twitter: @RoryJMGreen
Rory Green is currently the Associate Director, Advancement, for the Faculty of Applied Science at Simon Fraser University in Vancouver, BC. She has also worked in major and corporate giving at BCIT and the Canadian Cancer Society. Rory’s passion is donors. How to listen to them. How to talk to them. How to help them feel joy through philanthropy. In her spare time, Rory is the founder and editor of Fundraiser Grrl, the fundraising community’s go-to source for comic relief.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
CHAD LEAMAN: Why the Neil Squire Society Invests in TechnologyNetSquared Vancouver
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Non-profits, governments, and civil society groups are not immune from the disruption digital networks have wrought in every other aspect of society. Jason and his team recently studied 40 campaigns, companies, and organizations that have recently won substantial social change efforts, and analyzed the common principles underlying their success. The results lined up with a career spent studying (and living) digital networks and movements.
Jason will be sharing the results of this research in Vancouver for the first time – a month before its official international launch. These principles of 21st Century campaigns will be combined with stories that bring them to live, and approaches to make them practical for organizations of all sizes and stripes.
Jason Mogus
Twitter: @MogusMoves
Jason is the principal strategist at Communicopia, a strategy consultancy that helps social change institutions become more like movements. With more than twenty years of digital transformation and campaign experience, he has led projects for some of the world’s most recognized social change brands including Human Rights Watch, the Tar Sands Solutions Network, NRDC, Consumer Reports, the UN Foundation, and the David Suzuki Foundation. Jason is the founder of the 15 year old Web of Change conference and he created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of network campaigns, digital teams, and organizational change catalyzed by technology, in 2014 Jason was named a Leadership Fellow at the Broadbent Institute.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Digital Non-Profit Conference on Paris Climate TalksDarren Barefoot
This past December, the Paris climate talks were the greatest show on Earth. What lessons can we extract from 16 days of media frenzy, all-night negotiations and bad baguettes? Darren shares stories and hard-earned wisdom about digital communications from back stage at COP 21.
Курс представляет собой системный подход к вопросам
присутствия компании в Интернете, её продвижению
и привлечению реальных клиентов.Основная задача курса дать вам базовые практически навыки
разработки комплексных программ продвижения бизнеса в Интернете
и разработать такую программу для вашего проекта.
Семинар по созданию и продвижению интернет-магазинаtoWave.ru
www.towave.ru — это информационный интернет-журнал. Мы предлагаем вам самые интересные статьи, самые актуальные темы и самый передовой опыт западных и отечественных специалистов.
Комплексное решение по автоматизации и оптимизации процессов для интернет тороговли на базе промышленного веб-фреймворка Symfony.
Обширная компонентная база платформы гибко настраивается и расширяется под бизнес-процессы наших клиентов и постоянно прирастает новым функционалом.
NetSquared and Pull Focus Films - Elements of a Great Campaign VideoChad Leaman
Pull Focus Films slidedeck made up the second half of their presentation on elements of great campaign films: make it sharable, tell the complex problem as a simple solution in a story, don't be boring, and more!
RYAN SAXBY HILL: Do your technology choices support your organization’s values?NetSquared Vancouver
Do your technology choices support your organization’s values? Working to build a better online Canada with informed technology choice
What does your choice of technology say about your values? How can choices about technology help build community? Sometimes decisions about Internet technologies seem small, but these small choices add up. Building a strong, resilient, and accessible Internet in Canada requires us all to understand how our decisions affect the larger Internet ecosystem and what we can do to ensure that our decisions are in line with our values.
Using data from the .CA Internet Factbook gathered from audits of 400 Canadian non-profit organizations conducted by Framework, and examples from the Internet and domain name industry, this session will address some key decisions about Internet technology and how non-profit executives can make choices that respect their mission, values and the needs of their clients.
@saxby
Ryan Saxby Hill is an expert in communications and digital marketing. He is currently the communications manager with the Canadian Internet Registration Authority, operators of the .CA domain name. Previously, Ryan led media relations and online engagement efforts at the Canada Foundation for Innovation and has held positions handling global communications and PR programs for Ciena Corporation and Nortel Networks.
Ryan is a founder of Apartment613, an award winning Ottawa-based digital community media organization and serves on the board of directors for the Centretown Citizens Ottawa Corporation, one of Canada’s most innovative non-profit housing providers.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
RORY GREEN: Keeping the Digital Donor Love Alive & Thriving
Keeping the Digital Donor Love Alive & Thriving
“Retention is the new acquisition and customer service is the new marketing." -Joe Connelly
The data is in: keeping and growing the donors you have is a better use of your time and money than finding new ones. But are we doing all we can to make the our causes deserve to feel special, appreciated and valued?
As non-profits we are focused on our bottom lines and fiscal year ends. But that’s not how our donors measure our work. They pay attention to the thank-yous they receive and how they feel when they get them. Maybe that is why, as a sector, we have a big problem: donors are falling out of love with giving to us.
Join Rory Green as she explores why your donors support you and why they stop.Together we’ll dive into real life examples examples of what charities have done to keep their donors. You will be inspired to make Donor Love a priority in your digital work and walk away with the practical tips to help donors keep that loving feeling.
Rory Green
Twitter: @RoryJMGreen
Rory Green is currently the Associate Director, Advancement, for the Faculty of Applied Science at Simon Fraser University in Vancouver, BC. She has also worked in major and corporate giving at BCIT and the Canadian Cancer Society. Rory’s passion is donors. How to listen to them. How to talk to them. How to help them feel joy through philanthropy. In her spare time, Rory is the founder and editor of Fundraiser Grrl, the fundraising community’s go-to source for comic relief.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
CHAD LEAMAN: Why the Neil Squire Society Invests in TechnologyNetSquared Vancouver
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Non-profits, governments, and civil society groups are not immune from the disruption digital networks have wrought in every other aspect of society. Jason and his team recently studied 40 campaigns, companies, and organizations that have recently won substantial social change efforts, and analyzed the common principles underlying their success. The results lined up with a career spent studying (and living) digital networks and movements.
Jason will be sharing the results of this research in Vancouver for the first time – a month before its official international launch. These principles of 21st Century campaigns will be combined with stories that bring them to live, and approaches to make them practical for organizations of all sizes and stripes.
Jason Mogus
Twitter: @MogusMoves
Jason is the principal strategist at Communicopia, a strategy consultancy that helps social change institutions become more like movements. With more than twenty years of digital transformation and campaign experience, he has led projects for some of the world’s most recognized social change brands including Human Rights Watch, the Tar Sands Solutions Network, NRDC, Consumer Reports, the UN Foundation, and the David Suzuki Foundation. Jason is the founder of the 15 year old Web of Change conference and he created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of network campaigns, digital teams, and organizational change catalyzed by technology, in 2014 Jason was named a Leadership Fellow at the Broadbent Institute.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Digital Non-Profit Conference on Paris Climate TalksDarren Barefoot
This past December, the Paris climate talks were the greatest show on Earth. What lessons can we extract from 16 days of media frenzy, all-night negotiations and bad baguettes? Darren shares stories and hard-earned wisdom about digital communications from back stage at COP 21.
Какая реклама эффективна? Как стать лидером рынка? Куда развиваться дальше?UpSale
Программа вебинара:
1. Как занять 51% рынка с помощью инструментов интернет-рекламы.
2. Кем быть на рынке: акулой среди рыб или рыбой среди китов?
3. Максимум дохода, минимум потерь: выбор новых сегментов рынка.
4. Расширение линейки товаров (услуг): как увеличить объем и географию рынка?
Какая реклама эффективна? Как стать лидером рынка? Куда двигаться дальне?Мария Кравчук
Структура презентации:
1. Ваш сайт - базовая бизнес платформа
2. Как занять рынок с помощью инструментов интернет-маркетинга:
-эффективные инструменты рекламы;
-тактика рекламы;
-формирование бренда.
3. Максимум дохода, минимум потерь: выбор новых сегментов рынка.
Роман Россов – специалист по развитию продукта Prom.ua
Более 2 лет занимается развитием продукта, проектировкой пользовательских интерфейсов и юзабилити портала Prom.ua. Более 5 лет занимается развитием различных интернет-проектов, в том числе и на европейских рынках в сфере интернет-сервисов.
Ariadn это новая технологическая ступень в области рекомендательных сервисов и коллаборативной фильтрации данных. В основе Ariadn лежит набор рекомендательных алгоритмов подстраивающихся под индивидуальные предпочтения пользователя. Отличительной особенностью алгоритма является скорость его работы которая позволяет обрабатывать данные миллионов и десятков миллионов пользователей. Не секрет что существующие в настоящий момент алгоритмы сталкиваются с непреодолимыми сложностями при обработке растущего числа пользователей. Это связано с тем что сложность обработки информации растет экспоненциально вместе с числом пользовательской базы. Ariadn с самого начала своей разработки ориентируется на обслуживание пользователей социальных сетей, медийных порталов, поисковых сервисов и т.п.
2. Привычные каналы продаж
Стоимость рекламы возрастает
Стоимость вновь привлеченного клиента
возрастает
Прибыль Вашей компании
снижается
www.yesrf.ru
3. Новые возможности
Единая Информационная Система РФ
-идеальный инструмент
увеличения продаж.
Становясь нашим партнером, Вы получаете
большую аудиторию потенциальных
покупателей, просматривающих Ваши
товары.
www.yesrf.ru
4. Offline
Размещение неограниченного
количества товаров
Получение заявок на покупку товаров от
клиентов
Участие в тематических каталогах
Создание сайта компании
Система активных продаж отдельных
товаров
www.yesrf.ru
6. Преимущества портала
Online и Offline бизнес
Любой потребительский товар (любая
тематика товара)
«Умный поиск» по параметрам
На страницах ваших товаров нет
рекламы конкурентов
www.yesrf.ru
7. «Эффект пляжа»
www.yesrf.ru
Согласно классической теории
менеджмента, конкуренты
продающие свой товар в одном
месте, увеличивают свой доход, так
как покупатель чувствует выбор и
не боится покупать.