This document outlines a project to compile scientific discoveries that can be applied to meetings and events to improve learning, networking, and motivation. A graduate student and tutor will select relevant studies from fields like neuroscience, cognitive science, and psychology. They will translate the scientific findings into practical tools and compile them into an easy-to-read book for meeting professionals. The goal is to professionalize the industry by applying scientific principles to meeting design and content. Sponsors will help fund publication in exchange for promoting innovation. Topics already identified relate to learning techniques like "chunking" information into digestible pieces.
The FRESH conference 2013 was again the place to be for innovations in meeting design. This presentation shows a set of pictures, some statistics and other material that gives you an idea on what is happening there. The interaction with on-line participants, the amazing set, the many different meeting formats, the brain food buffets, the interaction on site, the mobile app, the co-creation, etc. The entire conference makes meeting planners and meeting designers experience all sorts of creative formats, innovative technology, new AV, etc. At the same time a revolutionary mix of meeting planners, meeting designers, facilitators, experts and suppliers on the content side of meetings and events mingle and meet in amazing conversation. Watch out for the Next FRESH conference. Where you can expect a focus on the professionals that influence meeting effectiveness: the Human tools in the Meeting Architects toolbox.
We are sharing the FRESH conference experience to show other eventprofs what solutions we found and applied... If you want to know more or book a presentation contact info@meetingsupport.org
This guide has been made with the double purpose to give instructions on how to use social media for and at the Fresh Conference as well as to give some examples and tips for your own conference social media strategy.
Social Media for meetings and events are immediate channels that drive the conversation through networked collaboration and active participation.
While most meeting and events organizers use Twitter, Facebook, LinkedIn, Google+, Pinterest and all the other channels to share information about their conferences, we decided to ask to our community to become the evangelists for the Fresh Conference.
This is the presentation of the FRESH Drinks Reception IMEX America 2013, held in Las Vegas, Tuesday, Oct 15 2013 at the Madame Tussauds club.
The reception was a great start of FRESH in the USA. Lots of great people, and good conversations, nice pictures. etc...
In this presentation you can see the information shared and some picture and videos of the cocktail.
For more info visit www.thefreshconference.com
This document outlines the 5-day boot camp program for Meeting Architecture. Day 1 covers the IDEA process for identifying meeting objectives and designing the meeting. Day 2 focuses on the CHA part of the CHATTY toolbox, covering conceptual, human, and art aspects. Day 3 covers the TTY part, including technical, technology, and content capturing. Day 4 discusses science and knowledge related to effective meetings. Day 5 involves applying what was learned through group presentations and role plays of a case study. The boot camp aims to teach a methodology for designing effective meetings based on objectives.
The FRESH Conference programme - Copenhagen, 26-28 January 2014 - #FRESH14Meeting Design Institute
This is the programme of the FRESH Conference, the conference about Meeting Design that will be held in Copenhagen from the 26th to the 28th of January 2014 - #FRESH14
The Meeting Architect’s Toolbox for meeting & event design contains lots of information about tools, services and professionals that can increase the impact of a meeting, conference, event or a stand. Version 1.0 (24 pages) was published in conjunction with the FRESH13 conference. And version 2.0 (48 pages) with Imex13. This is free to download and should give you some new idea's for increasing the impact of what you organize. Technology, Mobile apps, facilitators, AV, suppliers, etc.
Although it is about suppliers, the unique focus of the content plus its tone and style make it highly informative, even educational.
The catalogue also contains a few interesting articles to support the use of the toolbox and place it into context.
The catalogue is structured on the taxonomy of Meeting Architecture and it contains the 5 CHATTY toolbox chapters. Check it out!
Digital marketing outlook russia 2012 (3)RACA_research
В первом выпуске Комитетом интерактивных агентств АКАР собраны статьи о digital-рынке России, его ключевых проблемах и способах их решения. В сборник вошли экспертные статьи российских и иностранных агентств, которые помогут разобраться в инструментах, подходах и последних тенденциях в области интерактивных коммуникаций.
Современные цифровые технологии, особенности поведения потребителя в digital-среде, развитие рынка e-commerce в России, эффективность социальных сетей – не весь список тем, затронутых в сборнике DIGITAL MARKETING OUTLOOK RUSSIA. Первый выпуск порадует читателя не только статьями, но и кейсами российских и международных digital-агентств с комментариями экспертов от АКАР и международной ассоциации digital-агентств SODA.
This document outlines a project to compile scientific discoveries that can be applied to meetings and events to improve learning, networking, and motivation. A graduate student and tutor will select relevant studies from fields like neuroscience, cognitive science, and psychology. They will translate the scientific findings into practical tools and compile them into an easy-to-read book for meeting professionals. The goal is to professionalize the industry by applying scientific principles to meeting design and content. Sponsors will help fund publication in exchange for promoting innovation. Topics already identified relate to learning techniques like "chunking" information into digestible pieces.
The FRESH conference 2013 was again the place to be for innovations in meeting design. This presentation shows a set of pictures, some statistics and other material that gives you an idea on what is happening there. The interaction with on-line participants, the amazing set, the many different meeting formats, the brain food buffets, the interaction on site, the mobile app, the co-creation, etc. The entire conference makes meeting planners and meeting designers experience all sorts of creative formats, innovative technology, new AV, etc. At the same time a revolutionary mix of meeting planners, meeting designers, facilitators, experts and suppliers on the content side of meetings and events mingle and meet in amazing conversation. Watch out for the Next FRESH conference. Where you can expect a focus on the professionals that influence meeting effectiveness: the Human tools in the Meeting Architects toolbox.
We are sharing the FRESH conference experience to show other eventprofs what solutions we found and applied... If you want to know more or book a presentation contact info@meetingsupport.org
This guide has been made with the double purpose to give instructions on how to use social media for and at the Fresh Conference as well as to give some examples and tips for your own conference social media strategy.
Social Media for meetings and events are immediate channels that drive the conversation through networked collaboration and active participation.
While most meeting and events organizers use Twitter, Facebook, LinkedIn, Google+, Pinterest and all the other channels to share information about their conferences, we decided to ask to our community to become the evangelists for the Fresh Conference.
This is the presentation of the FRESH Drinks Reception IMEX America 2013, held in Las Vegas, Tuesday, Oct 15 2013 at the Madame Tussauds club.
The reception was a great start of FRESH in the USA. Lots of great people, and good conversations, nice pictures. etc...
In this presentation you can see the information shared and some picture and videos of the cocktail.
For more info visit www.thefreshconference.com
This document outlines the 5-day boot camp program for Meeting Architecture. Day 1 covers the IDEA process for identifying meeting objectives and designing the meeting. Day 2 focuses on the CHA part of the CHATTY toolbox, covering conceptual, human, and art aspects. Day 3 covers the TTY part, including technical, technology, and content capturing. Day 4 discusses science and knowledge related to effective meetings. Day 5 involves applying what was learned through group presentations and role plays of a case study. The boot camp aims to teach a methodology for designing effective meetings based on objectives.
The FRESH Conference programme - Copenhagen, 26-28 January 2014 - #FRESH14Meeting Design Institute
This is the programme of the FRESH Conference, the conference about Meeting Design that will be held in Copenhagen from the 26th to the 28th of January 2014 - #FRESH14
The Meeting Architect’s Toolbox for meeting & event design contains lots of information about tools, services and professionals that can increase the impact of a meeting, conference, event or a stand. Version 1.0 (24 pages) was published in conjunction with the FRESH13 conference. And version 2.0 (48 pages) with Imex13. This is free to download and should give you some new idea's for increasing the impact of what you organize. Technology, Mobile apps, facilitators, AV, suppliers, etc.
Although it is about suppliers, the unique focus of the content plus its tone and style make it highly informative, even educational.
The catalogue also contains a few interesting articles to support the use of the toolbox and place it into context.
The catalogue is structured on the taxonomy of Meeting Architecture and it contains the 5 CHATTY toolbox chapters. Check it out!
Digital marketing outlook russia 2012 (3)RACA_research
В первом выпуске Комитетом интерактивных агентств АКАР собраны статьи о digital-рынке России, его ключевых проблемах и способах их решения. В сборник вошли экспертные статьи российских и иностранных агентств, которые помогут разобраться в инструментах, подходах и последних тенденциях в области интерактивных коммуникаций.
Современные цифровые технологии, особенности поведения потребителя в digital-среде, развитие рынка e-commerce в России, эффективность социальных сетей – не весь список тем, затронутых в сборнике DIGITAL MARKETING OUTLOOK RUSSIA. Первый выпуск порадует читателя не только статьями, но и кейсами российских и международных digital-агентств с комментариями экспертов от АКАР и международной ассоциации digital-агентств SODA.
Как iPad ломает представление о компьютерах… и открывает новые возможности дл...UIDesign Group
Доклад читался на мероприятии Enabling Meeting, которое проводил бизнес-инкубатор "Ингрия" (Санкт-Петербург).
Мероприятие проходило 9 июня 2010 г. и было посвящено бизнес перспективам Apple iPad и вопросам разработки приложений под него.
8. Спроектируйте форму регистрации пользователя
ООО «Ричмедиа» , iSpring Solutions, Inc. 8
• Фамилия, Имя
• Телефон
• Страна
• Компания
Цель:Чтобы как можно больше
пользователей заказывали
услугу отставляя контакты:
12. Где кнопка? И почему?
ООО «Ричмедиа» , iSpring Solutions, Inc. 12
13. Нужно учитывать как мозг интерпретирует значение
цвета, тени и т.д
ООО «Ричмедиа» , iSpring Solutions, Inc. 13
14. OOO «Ричмедиа»
Возникла из исследований восприятия.
В центре её внимания — характерная тенденция психики
к организации опыта в доступное пониманию целое.
ООО «Ричмедиа» , iSpring Solutions, Inc. 14
15. ООО «Ричмедиа» , iSpring Solutions, Inc. 15
Кристиан фон Эренфельс (1859—1932)
«Целое — это некая реальность,
отличная от суммы его частей»
16. Принципы
ООО «Ричмедиа» , iSpring Solutions, Inc. 16
Принцип схожести Принцип замкнутости
Принцип близостиСмежность.
Близость стимулов во времени и пространстве.
Смежность может предопределять восприятие,
когда одно событие вызывает другое.
Общая зона.
Люди склонны воспринимать движущиеся в
одном направлении элементы более
взаимосвязанными, чем элементы статические
или движущиеся в разных направлениях.
17. Видите фигуры?
ООО «Ричмедиа» , iSpring Solutions, Inc. 17
• Возможно, люди не замечают на вашей веб-
странице того, что вы так тща- тельно и долго
размещали на ней в надежде удивить мир?
Человеческое восприятие зависит от уровня
подготовки, знаний, степени знакомства с
тем материалом, на который смотрит
человек, и ментальных моделей человека.
• Ваши предположения о том, что люди видят
на веб-странице, возможно, совсем не
соответствует тому, что они действительно
видят.
• Вы можете убедить людей видеть вещи
определенным образом.
25. Так ли важна привлекательноcть?
ООО «Ричмедиа» , iSpring Solutions, Inc. 25
Вопреки распространенному мнению,
приятные вещи будут воспринимается как
простые в использовании и эффективные.
26. Комментарий нейробиолога
ООО «Ричмедиа» , iSpring Solutions, Inc. 26
“Emotion is not a luxury: it is an expression of
basic mechanisms of life regulation developed
in evolution, and is indispensable for survival.
It plays a critical role in virtually all aspects of
learning, reasoning, and creativity. Somewhat
surprisingly, it may play a role in the
construction of consciousness.”*
*Damasio, antonio. “emotions and Feelings: a neurobiological Perspective.” Feelings and Emotions, The Amsterdam Symposium. 2004.
Antonio Damasio
Эмоции — это не роскошь, а необходимое условие разума.
Они создают шкалу ценностей, опираясь на которую мы может
решить, что важно, что нет, что дорого, что красиво, что ценно.
27. Какому автомату вы доверите кредитку? =)
ООО «Ричмедиа» , iSpring Solutions, Inc. 27
50 миллисекунд (1/20ая секунды) нужно
пользователю, чтобы сформировать первое
впечатление о Web странице.
28. Влияние эстетики на производительность
ООО «Ричмедиа» , iSpring Solutions, Inc. 28
Привлекательные вещи работают лучше.
• Kurosu and kashimura, 1995; NoamTractinsky, 1997.
• “The Influence of Design aesthetics in usability testing:
effects on user Performance and Perceived usability,” (Sonderegger and Sauer, 2009)
38. ООО «Ричмедиа» , iSpring Solutions, Inc. 38ООО «Ричмедиа» , iSpring Solutions, Inc. 38
39. OOO «Ричмедиа»
• Мощный инструмент
• Привлекать внимание к определённым частям страниц
ООО «Ричмедиа» , iSpring Solutions, Inc. 39
40. Facebook
ООО «Ричмедиа» , iSpring Solutions, Inc. 40
Уменьшили деактивацию на 7
percent. На один миллион
пользователей стало меньше
деактивировать свой аккаунт.