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Design Thinking Applied
- 1. DESIGN THINKING APPLIED REBECCA CASTAGNA PROF. HASTINGS IDD 110 5 MAY 2015
- 2. DESIGN PROBLEM: WRITING A THANK-YOU NOTE • Why don’t people write them anymore? • Is it that they don’t know what to say? • Do they think it’s easier to send a text?
- 3. OBSERVATION / RESEARCH • “How-to” articles • Email / in-person interviews • Social media crowdsourcing • Empathy map
- 4. “HOW-TO” ARTICLES • ABC News • Hallmark • Huffington Post • NPR • Southern Living
- 5. INTERVIEWS • “Write one. It seems to be a lost art. People just don’t do it anymore.” • “Add a personal touch and explain how you’ll use the gift, which validates why they thought it was perfect for you. • “Specify what you’re thanking them for and include all that surrounds the gift: the gift, the gesture, the experience.” • “Say something about the thought, the time, and the effort that they put into the gift, like how the drawing on the card was perfect for you.”
- 7. EMPATHY MAP THE GIFT GIVER • Need them to feel good about the time and thought they put into a gift or gesture • Need to feel appreciated so they don’t regret getting you something or helping you THE GIFT RECEIVER • Needs to feel comfortable/adequate writing the thank-you card • Needs to find the time to do something thoughtful
- 8. BRAINSTORMING • Should write one whether you like the person/gift or not • Think about penmanship / grammar / buying a card • Think of the person’s feelings • Stationary kit with a checklist • “Mad Lib” cards (fill in the blank) • Virtual assistant • Delivery system
- 9. BRAINSTORMING • “Her” (Spike Jonze film) • Card-writing service • Handwritten / Thoughtful / Convenient • Want the gift receiver to put the actual thought into the thank you, not just give information to the card service • But want to think of their insecurities as well
- 10. PROTOTYPING Dear Angelique, Thank you so much for spending my birthday with me, and for the extremely thoughtful gift! Not only was that my first bottle of wine, corkscrew and mix tape (true story), but it was also my first laser-eyed cat card! The mix tape could not be more perfect – I listened to it on the way home and loved every song – and hippie wine inspired by Woodstock?! You seriously know me too well and I’m so lucky to have you as a friend. Love you long time, Rebecca
- 11. PROTOTYPING • Handwritten • Your own thoughts • Convenience • Card-writing service • Customer calls, is given checklist, dictates thank you to scribe • Scribe hand writes the message and sends the card • Person receives thoughtful, handwritten thank you
- 12. FINAL PRODUCT • Helps if you’re in a pinch for time, or can’t get out and buy a card, you send a timely thank you • Helps if you’re self-conscious about your writing • Makes the card receiver feel loved and appreciated • Makes the card giver feel good about sending something that appears thoughtful • You put in as much thought as you’d like to (depending on whether you like the person/gift or not) • Either way, makes card giver look great and makes card receiver feel great • It’s a win-win!