The document discusses various business models and innovation strategies, emphasizing that innovation doesn't always equate to creating something new. It highlights examples such as Groupon's revenue split, free music streaming supported by ads, in-app sales from free games, and crowdfunding models like Kickstarter. The overarching theme is the importance of belief, collaboration, and pursuing one's passion in business.

1. BIC Mentality
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2. BIC Mentality
Believe - Innovate - Collaborate
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3. Believe
“ Pour your heart into it. ”
Howard Schultz
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5. Innovation does not mean
you need to create
something new.
Technological innovation ≠ Business model innovation.
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6. No cure, no pay.
When enough people take the massive discount as communicated,
the deal goes on.
Groupon takes 50% of the revenue.
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7. Ad-based, freemium.
Basic music streaming is offered for free.
Advertisers pay to cover the costs.
A small percentage does already pay for a premium service.
Revenue split Publisher.
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8. Free with in-app sales.
By offering the game for free.
Addictive experience leads to users paying for extras.
An intermediate credit system is used to lose real-world value
perception of virtual goods.
80% of revenue comes from in-app sales.
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9. Marketplace for
fund seekers.
Fund seekers get exposure to connect with a crowd of ‘backers’.
People backing a project get rewarded,
depending on pledged amount.
Kickstarter takes 5% of the funding as a commission.
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11. Collaboration
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12. Follow your passion.
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