2. What other labels do they own? The company owns and operates two American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks.

3. What Artists are signed to this label? Country – Billy Ray Cyrus Jazz and Classical – Kate Walsh Latin – Chino & Nacho Pop – Black Eyes Peas Rock – Blink 182 Rap – Eminem R&B – Ne-Yo

4. Vertical Integration, and profit from convergence… They own artists records, and then use the music in the soundtrack of their films, making the consumption of their films and music mass. They also own Universal Studios in Florida, where they advertise films, music, products, characters and subliminally through the rides, stores and food. Also it convergences into, DreamWorks, Paramount Pictures and Mowtown. They gain profit as the shares of each branched company is distriputed.

6. The online age The online age has helped to promote and advertise their company – multi platform media It has also enabled a more successful vertical integration Advertisement had benefited their company as more renowned

7. FUN FACTS? Universal began as a movie studio it producing its first film in 1914. Universal Studio has about 16 movie-related rides and attractions running at any given time. Most of the attractions are directly connected to blockbuster films or classic movies that are easily recognizable.